Junel A.

Romero BSOA- IV
Customer Relationships Management

Case Study:

Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises.

Airtel comes to you from Bharti Airtel Limited, Indias largest integrated and the first private telecom
services provider with a footprint in all the 23 telecom circles.

Bharti Airtel is structured into three strategic business units - Mobile services, Telemedia services and
Enterprise services.

The mobile business provides mobile & fixed wireless services using GSM technology.

Airtel was voted as the Best Cellular Service in the country for four consecutive years.