Document 85696 NJH

Overview of FFA board member affiliations and other related parties
1. Brian Schwartz, Westfield and Investec

2. Crispin Murray, FFA director and Westfield restructure
3. Daniel Moulis, FFA director and principal of law firm that provide services to Westfield
entities
4. Kelly Bayer Rosmarin, FFA director and executive at bank that earns revenue from
Westfield entities
5. Frank Lowy, Steven Lowy and Sydney
6. Phillip Wolanski, Denwol and Sydney FC
7. Simon Hepworth and Caltex sponsorship of Socceroos
8. Rauf Soulio, Brian Schwartz and the Australian Multicultural Advisory Council
9. Current FFA director Cheryl Bart, board membership with Frank Lowy and Brian Schwartz
10. FFA Memo on Media Rights Tender Process Advisors
11. Lord Goldsmith, non-executive director of Westfield and member of the FIFA Independent
Governance Committee
12. Moya Dodd consultancy services to the FFA
13. Westfield sponsorship of womens soccer in Australia
1. Brian Schwartz, Westfield and Investec
Brian Schwartz was first appointed to the FFA board in 2003, according to Football Federation
Australia corporate records.1 Frank Lowy knew Schwartz professionally in 2003 when he
appointed Schwartz to the FFA board, but was unaware of Schwartzs interest in soccer,
according to Jill Margos Frank Lowy: A Second Life.2
Brian Schwartz was recommended for the FFA board position to Frank Lowy by David
Gonski, a Westfield board member for 25 years until 2011,3 according to Jill Margo.4
Brian Schwartz was CEO of Investec from 2005 to 2009, a company that David Gonski
persuaded Schwartz to join.5 Gonski was chairman of Investec until 2014.6
1
Football Federation Australia Limited - Current & Historical Company Extract, Australian Securities &
Investments Commission, October 2016.
2
Margo, Jill, Frank Lowy: A Second Life, Sydney: HarperCollinsPublishers, 2015. Pg. 232.
3
https://www.westfieldcorp.com/news_announcements/westfield-group-announces-changes-to-board-of-
directors/
4
Margo, Jill, Frank Lowy: A Second Life, Sydney: HarperCollinsPublishers, 2015. Pg. 231-232.
5
http://www.theaustralian.com.au/business/financial-services/brian-schwartz-helps-shape-a-land-of-
opportunities/story-fn91wd6x-1226287791808
6
opportunities/story-fn91wd6x-1226287791808; http://www.companydirectors.com.au/director-resource-
centre/publications/company-director-magazine/2016-back-editions/february/feature-gonski
Brian Schwartz had a career with Ernst & Young Australia spanning more than 25 years.
Schwartz served as Chairman of Ernst & Young Australia from 1996-1998 and as CEO
of the company from 1998 to 2004.7
Schwartz worked on the Westfield America float in the early 1990s, according to the
Australian.8 Schwartz also won Westfields audit for Ernst & Young prior to 2003,
according to Jill Margo.9
Frank Lowy invited Brian Schwartz to join the Westfield board in 2009, according to the
Australian.10 Schwartz is deputy chairman of the Westfield board as of October 2016.11
As of October 2016, Schwartz is also chairman of the Scentre Group, a company that
was created in 2014 through the merger of Westfield Retail Trust and Westfield Groups
Australian and New Zealand management business.12
Brian Schwartz was chairman of the Nominations Committee of the FFA in 2015 that
was tasked with filling vacancies on the FFA board arising from the mandatory
retirement of Frank Lowy, Brian Schwartz, Phillip Wolanski, and the resignation of Peter
Tredinnick.13
Investec is Hakoah Sydney City East Football Clubs 2016 platinum sponsor, according
to the clubs website.14
2. Crispin Murray, FFA director and Westfield restructure
Crispin Murray has served as a director of the FFA since November 2015, according to the
FFAs website.15 Crispin Murray is also Head of Equities at BT Investment Management.16
Crispin Murray manages a number of BT Investment Managements flagship funds and leads
one of the largest equities teams in Australia, according to BT Investment Managements
website.17
7
https://www.westfieldcorp.com/about/board/
8
9
10
11
12
https://www.scentregroup.com/about/; https://www.scentregroup.com/about/board/
13
http://www.footballaustralia.com.au/article/ffa-members-nominate-director-
candidates/xb5uu2k0w2ok122opsudcoygc
14
http://hakoahfc.com.au/platinum-sponsor-investec/
15
http://www.footballaustralia.com.au/article/steven-lowy-am-elected-ffa-
chairman/vgyqobw9ycs61t5v8q0i6ja62
16
https://btim.com.au/about/our-people/?t=crispin-murray; https://btim.com.au/about/
17
https://btim.com.au/about/
BT Investment Management was a shareholder in Westfield Retail Trust. In June 2014, BT
Investment Management delayed a shareholder vote on a controversial proposal led by Frank
Lowy to create an independent local arm of the Westfield Group by selling its interests in
Australia and New Zealand to Westfield Retail Trust, according to the Australian.18
The vote was initially headed towards defeat after winning only 74.1% of the 75% of
proxy votes needed to approve the measure, when BT investment Management
intervened, arguing proxy votes had been cast before investors learned what the
Westfield group would do if the proposal was rejected, according to the Wall Street
Journal.19
The vote was delayed three weeks, which allowed Westfield Retail Trust to obtain more
votes in favor of the proposal, which ultimately succeeded, according to the Australian.20
3. Daniel Moulis, FFA director and principal of law firm that provides services to Westfield
entities
Daniel Moulis has served as a director of the FFA since November 2015.21 Daniel Moulis is the
founder and principal of Moulis Legal.22
Daniel Moulis and his law firm Moulis Legal compete for and showcase their work on behalf of
Westfield Corporation or Scentre Group as a client. Westfield Corporation and Scentre Group
are among the worlds largest shopping center companies.
In 2015, Moulis Legal produced a promotional video for the firm that featured a
testimonial from Scentre Group development executive George Arena who states,
Moulis Legal was, if you like, a lawyer of choice for Westfield for many, many years.
And when I took over the Canberra portfolio eight and a half years ago, I was introduced
to Danny [Daniel Moulis] as your preferred lawyer, and Ive been using him ever since.23
4. Kelly Bayer Rosmarin, FFA director and executive at bank that earns revenue from
Westfield entities
18
http://www.theaustralian.com.au/business/lowy-clinches-vote-to-spin-off-westfield-mall-assets/news-
story/8d530ee6bef573269b1d57e39f4ba673
19
http://www.wsj.com/articles/westfield-still-faces-deal-opposition-1402026966
20
http://www.theaustralian.com.au/business/lowy-clinches-vote-to-spin-off-westfield-mall-assets/news-
story/8d530ee6bef573269b1d57e39f4ba673
21
https://footballnsw.com.au/2015/11/17/steven-lowy-am-elected-ffa-chairman/ ;
https://www.ffa.com.au/about/who-we-are
22
http://moulislegal.com/people/?selected=daniel-moulis
23
https://www.youtube.com/watch?v=pU1LkXPWh_g
Kelly Bayer Rosmarin has served as a director of the FFA since November 2015.24 Kelly Bayer
Rosmarin was appointed Group Executive for Institutional Banking and Markets at
Commonwealth Bank of Australia in December 2013.25
As active borrowers, Westfield Corporation and Scentre Group allocate fee generating business
to Australian banks that arrange syndicated loans and lead bond offerings, including
Commonwealth Bank of Australia.
A 2015 cover story by FinanceAsia profiling the top 25 women in Asia Pacific finance
features Kelly Bayer Rosmarin. In her profile, Scentre Group is listed among six big
clients of Kelly Bayer Rosmarins institutional banking and markets group at CBA.26
5. Frank Lowy, Steven Lowy and Sydney FC
Frank Lowy, Chairman of Football Federation Australia (FFA) from 2003-2015, has been
involved in the ownership of Sydney FC since 2004.27
In December 2004, Soccer New South Wales, the governing body for soccer in New
South Wales, pulled out of its 25% ownership stake in Sydney FC amid claims the club
had become a plaything for Frank Lowy and his family, according to the Sydney
Morning Herald.28
The decision came after concerns were raised about Lowys autocratic style in
establishing the club during Soccer New South Wales annual general meeting.
In December 2008, David Traktovenko and Paul Ramsay agreed a deal to become majority
shareholders of Sydney FC, according to the Sydney Morning Herald.29 David Traktovenko is a
former owner of the Russian club Zenit St. Petersburg, according to a May 2012 Australian
Broadcasting Corporation report.30
The sale of Sydney FC to David Traktovenko reduced perception of a conflict of interest

between Frank Lowys roles as owner and chairman of Sydney FC, FFA chairman, and
24 https://footballnsw.com.au/2015/11/17/steven-lowy-am-elected-ffa-chairman/ ;
https://www.ffa.com.au/about/who-we-are
25
https://www.commbank.com.au/about-us/our-company/management/kelly-bayer-rosmarin.html
26
p. 22 http://www.goldmansachs.com/careers/blog/posts/top-25-women-asia-finance-2015.pdf
27
http://www.theaustralian.com.au/sport/football/frank-lowy-cashes-out-of-sydney-fc/story-fn63e0vj-
1226347048533
28
http://www.smh.com.au/news/Soccer/NSW-cut-ties-with-new-club-over-
Lowy/2004/12/11/1102625585718.html
29
http://www.smh.com.au/news/sport/football/a-league/lowy-reaches-deal-to-sell-sydney-
fc/2008/12/08/1228584743824.html
30
http://www.abc.net.au/news/2012-05-04/russian-revolution-at-sydney-fc/3992692
leading the effort to bring the 2018 World Cup to Australia, according to the December
2008 Sydney Morning Herald report.31
Frank Lowy retained shares in Sydney FC, according to the December 2008 Sydney
Morning Herald report.32
Frank Lowys nephew, Elliot Rusanow,33 served on the board of directors of Sydney FC
from 2008 to 2012, according to Rusanows LinkedIn profile.34 Elliot Rusanow has also
served as Deputy Chief Financial Officer of the Westfield Corporation since 1998,
according to his LinkedIn profile.35
As of September 2016, Frank Lowy and his family owned 10.63% of Sydney FC through the
company LFG Investments PTY Limited, according to a September 2016 Sydney FC corporate
record.36
Steven Lowy, Frank Lowys son, was elected chairman of the FFA for a three-year term in
November 2015.37 Steven Lowy was nominated for the position of FFA chairman by a
committee chaired by FFA board member Brian Schwartz in September 2015.38 As of February
2017, Steven Lowy is an executive director and Co-CEO of Westfield Corporation and a non-
executive director of Scentre Group, according to Westfield Corporations website.39
6. Phillip Wolanski, Denwol and Sydney FC
Phillip Wolanski was a director of the FFA from 2003 to 2015.40 Phillip Wolanski has served as a
director of Sydney FC since April 2016, according to Sydney FC corporate records.41
31
fc/2008/12/08/1228584743824.html
32
fc/2008/12/08/1228584743824.html
33
http://sportsbusinessinsider.com.au/news/category/hr-and-appointments/comment-in-western-sydney-
as-with-the-rest-of-the-a-league-footballs-still-a-mans-game/
34
https://au.linkedin.com/in/elliott-rusanow-9644554
35
https://au.linkedin.com/in/elliott-rusanow-9644554
36
Sydney FC - Current & Historical Company Extract, Australian Securities & Investments Commission,
September 2016.
37
http://www.footballaustralia.com.au/article/steven-lowy-am-elected-ffa-
chairman/vgyqobw9ycs61t5v8q0i6ja62
38
39
40
http://www.sydneyoperahouse.com/about/corporate_info/our_people_trust.aspx
41
September 2016.
Phillip Wolanski owns and controls a Sydney-based property development group,
Denwol, according to the companys website.42
Denwol owned .19% of Sydney FC as of May 2014, when Phillip Wolanski was an FFA
director, according to Sydney FC corporate records.43
As of September 2016, Denwol owned .17% of Sydney FC, according to Sydney FC

corporate records.44
Frank Lowy had known Phillip Wolanski for decades when Lowy first appointed Wolanski to the
FFA board in 2003, according to Jill Margos 2015 biography of Frank Lowy, Frank Lowy: A
Second Life.45 Phillip Wolanski is a close of friend of Frank Lowys son, David Lowy, according
to the biography.46 Phillip Wolanski is a long-time family friend of the Lowys, according to a
2015 history of the A-Leagues first decade by Australian journalists John Stensholt and Shaun
Mooney.47 Phillip Wolanskis father, Dennis Wolanksi, was a contemporary of Frank Lowy,
according to a May 2012 The Australian report.48
Phillip Wolanski was a director and Vice President of the Sydney-based Hakoah Club
until 2006, according to his profile on the Wolanski Foundation Project website.49 Frank
Lowy was President of the Hakoah Club from 1969 to 1988 and remained involved in the
clubs development as of 2015, according to media reports.50
Hakoah Clubs soccer team was Hakoah Sydney City East Football Club, one of the
most successful soccer teams in the first 10 years of the Australian National Soccer
League.51
Denwol is listed as a sponsor on Hakoah Sydney City East Football Clubs website along
with Westfield Eastgardens.52 The club has played in the New South Wales State
42
http://www.denwol.com.au/
43
May 2014.
44
September 2016.
45
46
47
Stensholt, John, and Shaun Mooney, A-Leauge: The Inside Story of the Tumultuous First Decade,
Collingwood: Nero, 2015. Pg. 23.
48
http://www.theaustralian.com.au/business/property/property-developer-gives-back-to-nation-that-
offered-hope/news-story/c7d67ae8120f7f87080c7e84c534cbba
49
http://www.twf.org.au/about/who.html
50
http://www.theroar.com.au/2012/03/05/the-day-that-frank-lowy-took-his-ball-and-went-home/;
http://www.smh.com.au/sport/soccer/the-frank-lowy-qa-why-he-dedicated-himself-to-football-20151115-
gkz9xf.html; https://www.jewishnews.net.au/big-guns-boost-hakoah-hopes/41874
51
http://www.theroar.com.au/2012/03/05/the-day-that-frank-lowy-took-his-ball-and-went-home/
52
http://hakoahfc.com.au/
League North Conference since the 1988 under several names, including Sydney City
and Hakoah FC.53
7. Simon Hepworth and Caltex sponsorship of Socceroos
Caltex Chief Financial Officer Simon Hepworth has served as a director of FFA since October
16, 2014.54 In March 2016, Caltex Australia Ltd purchased the naming rights for the Socceroos
and established a broader partnership with the mens and womens national teams to help
develop the next generation of football players, according to a press release on the companys
website.55 The Socceroos had been without a naming rights sponsor since Qantas ended its
naming rights deal in mid-2013, according to The Guardian.56
The four-year agreement with Caltex is worth AUD 12 million until 2020, according to a
March 2016 Sydney Morning Herald report.57
The value of the agreement with Caltex was understood to be less than the $5m annual
sum Football Federation had initially sought when Qantas walked away from its long-
term sponsorship in 2013, according to a March 2016 The Daily Telegraph report.58
8. Rauf Soulio, Brian Schwartz and the Australian Multicultural Advisory Council
Rauf Soulio and Brian Schwartz were both members of the Nominations Committee of the FFA
in 2015.59
Rauf Soulio and Brian Schwartz served as members of the Australian Multicultural
Advisory Council from June 2009 to June 2011 and from 2010 to 2011, respectively.60
Frank Lowys story as a successful Czechoslovakian immigrant to Australia has been
highlighted by the Australian Multicultural Advisory Council. 61
53
http://hakoahfc.com.au/club-history/
54
https://www.caltex.com.au/our-company/leadership-team;
http://www.footballaustralia.com.au/article/ffa-governance-
announcement/12mmyn7nxjpma16l7z3v9g59vs
55
https://www.caltex.com.au/our-company/media-releases/caltex-australia-with-the-socceroos-all-the-way
56
https://www.theguardian.com/football/2016/mar/03/socceroos-finally-get-a-naming-rights-sponsor-as-
caltex-strike-deal-with-ffa
57
http://www.smh.com.au/sport/soccer/ffa-fills-financial-12m-black-hole-after-securing-socceroos-naming-
sponsor-20160303-gn9hu3.html
58
http://www.dailytelegraph.com.au/sport/football/socceroos-secure-naming-rights-sponsor/news-
story/c41e1e564e7f0639e08b77a0796a203c
59
60
https://www.dss.gov.au/our-responsibilities/settlement-and-multicultural-affairs/publications/australian-
multicultural-advisory-council-amac
61
https://www.dss.gov.au/sites/default/files/documents/05_2014/people-of-australia_accessible.pdf
The Nominations Committee nominated Steven Lowy, Daniel Moulis, Crispin Murray,
and Kelly Bayer Rosmarin.62
Rauf Soulio was president of Football Federation South Australia as of 2015, according to the
organizations 2015 annual report.63 Rauf Soulio is currently an arbitrator for the International
Court of Arbitration for Sport and a judge at the District Court of South Australia.64
9. Current FFA director Cheryl Bart, board membership with Frank Lowy and Brian Schwartz
In 2003, Frank Lowy, as chairman of the board of the Australian Soccer Association, appointed
Cheryl Bart as a member of the National Soccer League Task Force.65 The National Soccer
League Task Force was appointed to make findings and recommendations for the introduction
of a new National Soccer League competition in Australia.66 Cheryl Bart had previously served
as a director of Soccer Australia, the governing body for soccer in Australia from August 1999 to
August 2001.67 Cheryl Bart has served as a director of FFA since January 2013.68
Since January 2012, Cheryl Bart has served as a non-executive director for the Moriah
Foundation, which conducts fundraising activities for Sydney K-12 school Moriah College.69
Frank Lowy is identified as the Patron of the Moriah Foundation board on the Moriah
Foundations website.70
Judy Lowy, Steven Lowys wife, is President of the Moriah Foundations board,
according to the Moriah Foundations website.71
Brian Schwartz is the Moriah Foundation boards chairman, according to the Moriah
Foundations website.72
62
https://www.dss.gov.au/our-responsibilities/settlement-and-multicultural-affairs/publications/australian-
multicultural-advisory-council-amac
63
http://websites.sportstg.com/get_file.cgi?id=35854022
64
https://au.linkedin.com/in/rauf-soulio-59231822
65
https://www.clearinghouseforsport.gov.au/__data/assets/pdf_file/0010/557821/Report_of_the_NSL_Task
_Force_into_the_structure_of_a_new_National_Soccer_League_competition.pdf
66
https://www.clearinghouseforsport.gov.au/__data/assets/pdf_file/0010/557821/Report_of_the_NSL_Task
_Force_into_the_structure_of_a_new_National_Soccer_League_competition.pdf
67
Soccer Australia Limited - Current & Historical Company Extract, Australian Securities & Investments
Commission, October 2016.
68
https://au.linkedin.com/in/cheryl-bart-b9b96910b
69
https://au.linkedin.com/in/cheryl-bart-b9b96910b
70
http://www.moriah.nsw.edu.au/Support-Us/Foundation-Membership
71
72
10. FFA Memo on Media Rights Tender Process Advisors
An October 2015 FFA memo discusses the appointment of advisors for the tender process for
FFA domestic rights.73
Macquarie and Adara Partners submitted competing proposals to advise on the tender process,
according to the memo.74 Adara Partners is a corporate advisory firm established in 1998,
according to its website.75
Adara Partners is a member of the Adara Group, which includes two corporate advisory
businesses -- Adara Partners and Adara Advisers -- and an international development
organization, Adara Development, according to Adara Partners website.76
Adara Partners and Adara Advisers sole purpose is to support Adara Development
through their corporate advisory work, according to Adara Groups website.77 Adara
Partners and Adara Advisers fund all administration and infrastructure costs of Adara
Development, according to Adara Partners website.78
Adara Development works on health, education, and other community

development projects in Nepal and Uganda, according to the Adara Groups
website.79
Adara Development works with a number of in-kind partners, including the

Deloitte Ambassador Programme, the Brigham and Womens Hospital and
Harvard University, and the Macquarie University Internship Programme.80
Adara Partners has a panel member structure that includes some of Australias most senior
leaders in investment banking, who donate their time to advise Adara Partners clients,
according to Adara Partners website.81 Each Adara Partners client has access to the expertise
of two panel members, according to Adara Partners website.82 The members of the Adara
panel that would lead the FFA engagement are Matthew Grounds and Guy Fowler with strategy
advice from David Gonski, according to the October 2015 memo.83
73
Re: Appointment of Media Rights Tender Process Advisors, FFA Document, October 27, 2015.
74
Re: Appointment of Media Rights Tender Process Advisors, FFA Document, October 27, 2015, p. 2.
75
http://adarapartners.org/our-purpose/
76
77
http://www.adaragroup.org/
78
79
http://www.adaragroup.org/about-us/
80
http://www.adaragroup.org/friends-partners/in-kind/
81
http://adarapartners.org/our-people/#founding-panel
82
83
Re: Appointment of Media Rights Tender Process Advisors, FFA Document, October 27, 2015, p. 2.
David Gonski was a board member of Westfield for 25 years until 2011.84
David Gonski recommended Brian Schwartz to Frank Lowy for an FFA board position in
2003 and persuaded Brian Schwartz to serve as CEO of Investec.85
David Gonski is a founding panel member of Adara Partners according to the companys
website.86
11. Lord Peter Goldsmith, non-executive director of Westfield and member of the FIFA
Independent Governance Committee
The Right Honourable (Peter) Lord Goldsmith QC PC, a former attorney general of the United
Kingdom, has served as a non-executive director of Westfield Holdings Limited since August
2008, according to the companys website.87 In 2011, Lord Goldsmith became a member of
FIFAs Independent Governance Committee, according to the Guardian.88
The Basel Institute on Governance was the secretariat of the Independent Governance
Committee.89
The Independent Governance Committees objective was to monitor and review the
recommendations of FIFA Task Forces, including the Ethics Committee and the
Transparency and Compliance Task Force, according to a page for the Independent
Governance Committee.90
The Independent Governance Committee issued audit reports for FIFA in 2012 and
2013.91
12. Moya Dodd consultancy services to FFA
Moya Dodd has served as a director of the FFA since July 2007, according to her LinkedIn
profile.92 Moya Dodd is a former player for the Matildas, Australias national womens soccer
84
https://www.westfieldcorp.com/news_announcements/westfield-group-announces-changes-to-board-of-
directors/
85
Margo, Jill, Frank Lowy: A Second Life, Sydney: HarperCollinsPublishers, 2015. Pg. 231-232;
86
87
http://westfield.interactiveinvestorreports.com/board-of-directors;
https://www.westfieldcorp.com/?people=the-right-honourable-lord-goldsmith-qc-pc
88
https://www.theguardian.com/politics/2011/dec/17/lord-goldsmith-appointed-fifa
89
https://www.baselgovernance.org/fifa
90
91
92
https://au.linkedin.com/in/moyadodd
team, and has been a partner at the Australian corporate law firm Gilbert + Tobin in the firms
Competition and Regulation group since July 2007, according to her LinkedIn profile.93
In 2010, Gilbert + Tobin provided services to the FFA valued at AUD 11,112, according
to the FFAs 2010 annual financial report.94
In 2011, Gilbert + Tobin provided services to the FFA valued at AUD 44,210, according
to the FFAs 2011 annual financial report.95
In 2014, the FFA received consultancy services from Moya Dodd valued at AUD
225,000, according to the FFAs 2014 annual financial report.96
Moya Dodd has served as an executive committee member of Asian Football Confederation
since September 2007, according to her LinkedIn profile.99 Frank Lowy helped promote [Dodd]
into the Asian Football Confederation in 2007, according to Jill Margo.100
Moya Dodd was nominated to the FFA board by Heather Reid, the chief executive officer of the
Australian Capital Territorys football federation (Capital Football), according to the Sydney
Morning Herald.101
93
94
http://www.footballaustralia.com.au/dct/ffa-dtc-performgroup-eu-west-
1/FFA%20Financial%20Report%20for%20the%20year%20ended%2030%20June%202010_1glartz0ot5y
m150svjrcmfnz2.pdf
95
1/FFA%20Financial%20Report%20for%20the%20year%20ended%2030%20June%202011_ufief2h9wra
nzpzbeyhrvwgj.pdf
96
1/FFA%20Financial%20Report%20for%20the%20year%20ended%2030%20June%202014_uviebzfvtt7g
1s1vkff6tgi2u.pdf
97
1/FFA%20Financial%20Report%20for%20the%20year%20ended%2030%20June%202015_1cymyvjvwh
zc11hihyzzvcucaq.pdf
98
1/FY16%20FFA%20Stat%20Accounts_FINAL_rw002odzvfvi1b1hzzmbmq3ih.pdf
99
100
101
http://www.smh.com.au/sport/soccer/moya-dodd-scores-for-womens-soccer-20140529-zrsju.html
Capital Football runs the W-League club Canberra United.102 Canberra United was a
founding member of the W-League in 2008, and as of July 2017, Canberra United is the
only W-League team not affiliated with an A-League franchise, according to the clubs
website.103
In 2012, Frank Lowy named Heather Reid to the board of the AFC Asian Cup 2015
organising committee, according to SBS.104
13. Westfield sponsorship of womens soccer in Australia
The W-League launched in 2008 and was expected to cost between AUD 3 million and AUD 4
million to run, according to a July 2008 The Age report.105 Westfield was the W-Leagues
inaugural naming-rights sponsor, according to The Age.106
In 2008, then-managing director of Westfield Steven Lowy stated that, Neither Dad
(FFA chairman Frank Lowy) nor I were involved in the negotiations, that's not how we do
business. This is simply a great strategic fit for us. Last year, there were nearly 450
million visits to our shopping centres, and 70% of those were made by women,"
according to The Age.107
The Westfield sponsorship agreement also included the naming rights to the womens
national team and sponsorship of a youth championship for girls, according to an
October 2008 The Australian Financial Review report.108
Westfield was believed to have agreed to a fee of AUD 2 million a year, according to The
Australian Financial Review.109
In July 2017, Scentre Group, the company that was created in 2014 through the merger of
Westfield Retail Trust and Westfield Groups Australian and New Zealand management
business,110 renewed its sponsorship agreement with the FFA for an additional two years,
according to a July 2017 FFA press release.111
102
http://www.smh.com.au/sport/soccer/canberra-uniteds-funding-initiative-no-reflection-of-clubs-
financial-position-gm-heather-reid-20161009-gry6ty.html
103
http://www.canberraunited.com.au/about/about-us/1cqpic2rhkjsp1kgyf09r4z6lo//
104
http://theworldgame.sbs.com.au/article/2012/05/28/asian-cup-organising-committee-grows
105
http://www.theage.com.au/news/soccer/womens-league-launches-a-brave-new-
era/2008/07/28/1217097149465.html
106
era/2008/07/28/1217097149465.html
107
era/2008/07/28/1217097149465.html
108
Singer, Michelle. A whole new mall game. The Australian Financial Review. 2008-10-04.
109
Singer, Michelle. A whole new mall game. The Australian Financial Review. 2008-10-04.
110
https://www.scentregroup.com/about/; https://www.scentregroup.com/about/board/
111
http://www.w-league.com.au/article/westfield-reaffirms-support-of-womens-
football/1p6jl07sgzhbq1vp7wx4il21fm
Under the agreement, Westfield will continue as the naming rights partner of the
Westfield Matildas and Westfield Young Matildas, the naming rights partner of Westfield
W-League, and the Westfield National Youth Championships for Girls, according to the
press release.112
The press release did not state the value of the partnership.113
FFA annual financial reports state the revenue that Westfield, as a related party to key FFA
management personnel, contributes to FFA:
For the year ended 30 June 2016, FFA received AUD 2.5 million in sponsorship revenue
from Scentre Group, according to the 2016 FFA financial report.114
from Scentre Limited, according to the 2015 FFA financial report.115
from Scentre Limited, according to the 2014 FFA financial report.116
from Westfield Limited, according to the 2013 FFA financial report.117
For the year ended 30 June 2012, FFA received AUD 1.25 million in sponsorship
revenue from Westfield Limited, according to the 2012 FFA financial report.118
112
113
114
p. 25 http://www.footballaustralia.com.au/dct/ffa-dtc-performgroup-eu-west-
1/FY16%20FFA%20Stat%20Accounts_FINAL_rw002odzvfvi1b1hzzmbmq3ih.pdf
115
1/FFA%20Financial%20Report%20for%20the%20year%20ended%2030%20June%202015_1cymyvjvwh
zc11hihyzzvcucaq.pdf
116
1/FFA%20Financial%20Report%20for%20the%20year%20ended%2030%20June%202014_uviebzfvtt7g
1s1vkff6tgi2u.pdf
117
1/FFA%20Financial%20Report%20for%20the%20year%20ended%2030%20June%202013_93ruxoipime
v1sxi5hvjqmwkc.pdf
118
1/FFA%20Financial%20Report%20for%20the%20year%20ended%2030%20June%202012_eh1kqtdzki6
c11wd1ogo36qye.pdf
from Westfield Limited, according to the 2009 FFA financial report.121
Westfield is also an Official Partner of the FFA, the Hyundai A-League and the Caltex
Socceroos, according to the FFA website.122
Westfield is the naming-rights sponsor of the Westfield FFA Cup, a national tournament
run by FFA in which local clubs and A-League clubs compete.123
A September 2016 ABC (Australia) report stated that, It is unclear how much money the
naming rights sponsor for the W-League, Westfield, tips into the wage pool.124
Australia will bid to host the 2023 FIFA Womens World Cup, according to a June 2017 The
Guardian report.125 As of June 2017, the Westfield Matildas were ranked 7th in the world.126
119
1/FFA%20Financial%20Report%20for%20the%20year%20ended%2030%20June%202011_ufief2h9wra
nzpzbeyhrvwgj.pdf
120
1/FFA%20Financial%20Report%20for%20the%20year%20ended%2030%20June%202010_1glartz0ot5y
m150svjrcmfnz2.pdf
121
1/FFA%20Financial%20Report%20for%20the%20year%20ended%2030%20June%202009_1gthvelrz53
aa15u60mn24y5k8.pdf
122
http://www.footballaustralia.com.au/about/partners/fekn3vhxjjsz14hndzbp5u3sa
123
http://www.theffacup.com.au/about/about-us/174sw3vjdh6621o8svg172btrp
124
http://www.abc.net.au/news/2016-09-16/w-league-could-be-next-in-line-for-much-needed-pay-
boost/7852276
125
https://www.theguardian.com/football/2017/jun/13/australia-to-make-bid-to-host-womens-world-cup-in-
2023
126
http://www.fifa.com/fifa-world-ranking/ranking-table/women/index.html

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Overview of FFA board member affiliations and other related parties

1. Brian Schwartz, Westfield and Investec

1. Brian Schwartz, Westfield and Investec

2. Crispin Murray, FFA director and Westfield restructure

5. Frank Lowy, Steven Lowy and Sydney FC

The sale of Sydney FC to David Traktovenko reduced perception of a conflict of interest

6. Phillip Wolanski, Denwol and Sydney FC

As of September 2016, Denwol owned .17% of Sydney FC, according to Sydney FC

7. Simon Hepworth and Caltex sponsorship of Socceroos

Adara Development works on health, education, and other community

Adara Development works with a number of in-kind partners, including the

12. Moya Dodd consultancy services to FFA

13. Westfield sponsorship of womens soccer in Australia

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