UNIT TOPIC: Corporate Branding

LESSON TITLE: Brand You! Branding and Logo Development

UNIT OBJECTIVES: 1. Critical and creative thinking: brainstorming, analyzing

historical and contemporary sources, and questioning
group and individual assumptions.
2. Social skills: collaborating with peers.
3. Communication: participating in group discussions,
debates, class projects, and role-play; demonstrating
comprehension by commenting (orally and in writing) on
the material clearly and effectively.
4. Research: collecting, organizing, and synthesizing data
from various sources (scholastic articles, commercial
news sources, Internet, video/film, music, art, and
literature).

LESSON OBJECTIVE: 1. Students will define and use proper terminology to identify
the process of developing company and individual brands.
2. Students will analyze and identify their individual traits and
characteristics to create and design a personal brand logo.

ASSESSMENT & PERFORMANCE: 1. Pretest

2. Formative Scenarios
3. Worksheet

MATERIALS NEEDED: 1. Google Slides & TV

2. Google Classroom w/ PowerPoint uploaded
3. Worksheet (Classwork/Homework)

CURRICULUM AREA(S): Graphic Design Technology I

GRADE: 10-12 UNIT DURATION: 15 Days LESSON DURATION: 4 Days

STANDARDS

ALG 1.2
Assess the use of graphic design to communicate messages or
influence society.
ALG 1.3
Assess the use of graphic design to elicit desired responses.
CTE GRAPHIC DESIGN STANDARDS
ALG 3.1
Assess the application of graphic design elements, principles, and
techniques to determine their effect on design and messaging
ALG 4.1
Develop a message, idea, or narrative concept that addresses client
needs.

COMMON CORE - ENGLISH STANDARD Use precise language and domain-specific vocabulary to manage the
ANTICIPATORY SET (DO NOW)
ANTICIPATORY SET (DO NOW)
ASSESSMENT
MAIN ACTIVITY (MINI-LESSON)
MAIN ACTIVITY (MINI-LESSON)
ASSESSMENT
GUIDED PRACTICE
GUIDED PRACTICE ASSESSMENT
INDEPENDENT PRACTICE
INDEPENDENT PRACTICE ASSESSMENT
SPECIAL NEEDS (Including GT)
CCSS.ELA-LITERACY.W.9-10.2
Write informative/explanatory texts to examine and convey complex
ideas, concepts, and information clearly and accurately through the
effective selection, organization, and analysis of content.
CCSS.ELA-LITERACY.W.9-10.2.D
complexity of the topic.
CCSS.ELA-LITERACY.W.9-10.2.E
Establish and maintain a formal style and objective tone while
attending to the norms and conventions of the discipline in which they
are writing.
INSTRUCTION
Show: Kahoot.it - Logo game
Discussion: Corporate and Personal Branding.
Q
uestions to ask:
Name some athletes/celebrities (DOK1)
How do some of these companies/peoples brands convey the
personality of the company?
Is there success in the logos conveying the personality of the
company? Why?
Brand You! Developing personal brand concept
Worksheet - Personal Brand Research
After completing the Personal Brand Research Activity form,
students will be partnered and directed to discuss their personal
research results and together, narrow their individual list to six
words that best describes them.
Students, in pairs, will brainstorm to help each other develop an
identifiable image which represents or embodies the ideal and
concept of the six words they have chosen.
On a separate sheet of paper, each student will sketch or
storyboard a visual concept or representation of an identifiable
object, including a color scheme, and using the elements and
principles of design, to create an initial logo idea.
Step 6: Upon completion of the partner task/activity, students will
report or present their visual concept and representation of their
initial logo to the class.
Rubric
ACCOMMODATIONS
PD 1: 4
PD 2: 1
 PD 3: 1

PD 1: 0
ENGLISH AS A S
ECOND LANGUAGE PD 2: 0
(ESL)
PD 3: 0

CULTURE & DIVERSITY