Ayanna Estelle www.AyannaEstelle.

com
ayannaestelle@gmail.com | www.linkedin.com/in/ayannae | 214.592.5921

EDUCATION
The University of Texas at Austin Graduated 5/2013
Bachelor of Journalism – Focus: multimedia

EXPERIENCE
The Village at Allen/ DLC Management Corp. – Allen, Texas
Marketing Manager 1/2017 – Present
Marketing Assistant 8/2014 – 1/2017
• Develop and maintain annual marketing plan and $300,000+ budget
• Led redesign and upgrade of public website that delivered responsive and modern design
• Establish and execute marketing promotions and events for center attracting 7+ million annual visitors
• Work in partnership with media buyer to execute radio and digital ad buys
• Implemented rebranding of shopping center assets to differentiate from competition
• Increased kids club membership by 45% by planning consistently well-received events
• Integrated digital platforms to tenant and customer e-marketing plan resulting in open rate increase of 30% and 50%
in tenant participation
• Coordinate mall sponsorships and signage agreements and manage agencies/vendors
• Design digital and print graphics using Adobe Creative Suite
• Manage social media, blog and website content management system
• Communicate marketing opportunities and partner with 100+ retailers on strategic communications

Rocket Red – Dallas, Texas 5/2013 – 7/2014

Communication/Account Coordinator
• Developed and executed social media and PR strategy plans
• Managed execution and delivery of Request for Proposals
• Assisted account team with client correspondence, project management, compiling of industry research and
competitive analysis
• Clients: North Texas Tollway Authority (NTTA), Dallas Executive Airport, University of North Texas’ Global Digital
Retailing Research Center, Lund International, Join’em, Premier Tech

UT Austin Energy Management & Innovation Center – Austin, Texas 1/2012 – 5/2013
Administrative Assistant
• Assisted with planning and execution of monthly events to boost sponsorship and engage industry professionals
• Contributed articles for center’s quarterly newsletter to inform sponsors on center activity

United Surgical Partners International – Dallas, Texas 5/2011 – 8/2011

Corporate Communications Intern
• Built and managed websites for 200 surgery facilities to improve external communications
• Shot and produced video to promote and communicate company culture for employee onboarding
• Published and wrote content for company intranet

SKILLS
Computer: Adobe Creative Suite, Audacity, HTML, iMovie, Mac OS, Microsoft Office, Windows
Marketing: AP Style, Buffer, Cision, Facebook, Facebook Ads Manager, Google Analytics, HootSuite, Instagram, LinkedIn,
Mail Chimp, Photography, Pinterest, Press Releases, Simply Measured, Slack, Tumblr, Twitter, WordPress, YouTube

ORGANIZATIONS & VOLUNTEERING

Dallas Society of Visual Communications – Board Member 6/2014 – Present
International Council of Shopping Centers – Completed John T. Riordan Marketing I & II 1/2014 – Present
Dallas Museum of Art – Arts & Letters Live Volunteer 1/2014 – Present