Exercise 2.3.

1 // Words With Meaning Rubric

OUTSTANDING ADVANCED GOOD POOR NEEDS WORK DOESN'T WORK

5 Points 4 Points 3 Points 2 Points 1 Points 0 Points

Communi Throughout the presentation Throughout the presentation Throughout the presentation Throughout the presentation Throughout the presentation Throughout the presentation
cation the student shows advanced the student shows proficient the student shows basic the student shows below basic the student shows little the student shows no
Skills communication skills. communication skills. communication skills. communication skills. communication skills. communication skills.

In the presentation the In the evaluation the student In the presentation the In the presentation the In the presentation the In the presentation the
Describes
student gives an advanced gives a proficient description student gives a basic student gives some student gives little description student does not describe the
Identity
description of the companys of the companys identity description of the companys description of the companys of the companys identity company.
and
identity including: image, including: image, identity including: image, identity including: image, including: image,
Target
differentiation and target differentiation and target differentiation and target differentiation and target differentiation and target
Audience
audience. audience. audience. audience. audience.

In the presentation the In the evaluation the student In the presentation the In the presentation the In the presentation the In the presentation the
Describes
student gives an advanced gives a proficient description student gives a basic student gives some student gives little description student does not describe the
Visual
description of the companys of the companys visual description of the companys description of the companys of the companys visual companys visual materials or
Materials
visual materials and logo. materials and logo. visual materials and logo. visual materials and logo. materials and logo. logo.

In the presentation the In the evaluation the student In the presentation the In the presentation the In the presentation the In the presentation the
Examples student shows 5 or more shows 4-5 strong examples of student shows 4-5 examples of student shows 3-4 examples of student shows 1-2 examples of student does not show any
of Visual strong examples of the the companys visual identity. the companys visual identity. the companys visual identity. the companys visual identity. examples of the companys
Materials companys visual identity. visual identity.

Total

Total Points for Project /20

1 of 2
2 of 2