By definition, texture is the feel, appear-

ance, and consistency of a surface or a

substance.

Texture is the physical feeling of some-

thing; smooth, rough, fuzzy, slimy.

It can create a mood and it is the essence

of an object.

Texture can define what an object is, what

its purpose is, and our feelings towards it.
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Integrated Multimedia
Center
Communication Arts /Graphic Design
The IMC is a multi-functioning lab space
shared by Graphic Design and Communication
Arts (Digital Video Production, Journalism and
Public Relations/Advertising).
The space approximates an agency |production
house |media operation with awards at the front
entrance, distinct work areas for varied tasks and
common work areas to enhance organic and
curricularcollaboration.
Each segment of these majors now has a
place in the space : creatives, planners, writers
etc. The space should enable the team-based
work of storytelling, regardless of medium or
purpose, from conceptualizing, to planning
through execution.
The IMC is a restricted-access facility secured
by video surveillance and monitored by the
Office of Public Safety.
SHC Student Media
THE SPRINGHILLIAN
A traditional college newspaper has been produced
at Spring Hill since 1919, making it the oldest colle-
giate paper in Alabama. The Student Media Classes
produce a printed newspaper five times per semester
with accompanying audio and video content.
HILLIAN NEWSWIRE
SHCs online student newspaper was begun in 2013
by SHC students. Its now the content hub for SHC
Student Media.
TOP OF THE HILL
Began in 2012 with entertainment programming. Its
now part of Student Media Content classes. Four
I n f o r m Podcasts per semester with audio content chosen by
Producer and Editor.
P e r s ua d e
INTERNET DISTRIBUTION
E n t e rta i n SHC Student Media and the Communication Arts
Department also distribute content created using the
IMC on SHCs Official YouTube Channel and on
C o l l a b o r at e Livestream.
I n t e g r at e
BADGER TV
Thanks to a generous donor a new television
production studio was built in 2013. Badger TV
is part of the SHC Student Media curriculum
through:
SPRING HILL NOW
This program allows the crew, anchors, director
and producer to practice skills necessary for the
linear production process and the use of studio
equipment. This program allows each student to
develop expertise in one of the many jobs required
to put a television show on the air. Each student
is assigned a position and is expected to show
progressive expertise until able to preform his/her
job with precision.
THURSDAY ON THE HILL
News broadcasts presented three times during the
second half of the semester to showcase the video
productions of the SHC Student Media classes.
CAMPUS CABLE CHANNEL 16.1
24/7 automated distribution of content produced
through classes, Film Production Clubs volunteer
efforts like BadgerBlock entertainment program.
INTERNET DISTRIBUTION
SHC Student Media and the Communication Arts
Department also distribute content created using
the IMC on SHCs Official YouTube Channel and
on Livestream.
 ACCESS
The IMC is available to students enrolled in
classes taught there and to other students whove
IMC STUDIO/ been given express permission and access, such as
CMM Senior Seminar students. During the regular
EQUIPMENT PURPOSE
STATEMENT
business day, the IMC is generally available to
E G R AT STUDENT
T E
CMM and GD students when not in use for classes
(though scheduling may be required). After-hours
access, between 5 and 9 p.m., occurs by swiping in LEANRING AND

ER IN
To enhance student with student IDs. ONE STUDENT, ONE SWIPE!

D
learning by providing Its important for safety and security that students PORTFOLIO
BUILDING VIA
students with media not enter the facility after-hours on someone elses

MUL
ID. Public Safety secures the facility at midnight
experiences, using
multiple intranet and
only advanced students with 24-hour access are
allowed in the space after midnight. CAMPUS-BASED
MULTIMEDIA

T
internet distribution

T
N
platforms that showcase CONTENT
Restricted-Access Areas M

I
students portfolio
building and content
ED I A CE CREATION AND
#204 is the Graphic Design Lab, a login-restricted lab
creation activities reserved for students enrolled in GD courses or the few DISTRUBUTION
(whether to inform, CMM courses taught within that lab [keypad].

persuade, entertain #207 is the Student Media Office for CMM 373/473
or document) and and 299. Its not a general-use space [keypad].

serves the larger College #220 is the BTV Studio, key-based access, generally
community via on supervised access for CMM 299, 373/473.

campus and internet #221 is the Control Room, restricted access for BTV
streamed programming and some alternate permission-based usage[keypad].
related to campus and #228 is the Screening Room, a space for Digital Video
community life in the Production classes to meet and for its students to work
[keypad].
form of news, feature
and promotional outputs Common Areas:
as well as athletics and #215 is the Strategy Room, a place for CMM and GD
planning and group work. This PC is for general use
academic event coverage. (Adobe Suite) when the room is not in use.

#222 is the Workroom, is a multi-function space for

cutting, mounting, gluing, lightbox photography and etc.

Four PCs for general use, three with Adobe Suite, are
located outside the workroom.
Even Santa Needs A Vacation.

fly the friendly skies

united.com/flyerfriendly