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Sherry Lit&Soc’11

EAR – Engaging other Audiences with your Research


Purpose
To consider and articulate ideas about what makes a person well-educated/literate;
To practice crafting a persuasive argument for different audiences
In college, you are often asked to make an argument; to do this requires awareness of audience and
purpose. What evidence you select, and how you present it depends on why and to whom you write.

Assignment
In this assignment you will turn the results of your ethnographic research (as well as your own
experiences as a student) into three other genres: one for an incoming student at BU, one for a
family or faculty member, and one for a potential employer.

Process (Note: these are steps for process, not product; see models on wiki for help with form)
• What does your audience need/want to know? What might they believe is important
about college life/community literacy? What might they find persuasive? Use this
question to select details you will share.
• What genre, or type of communication, might be best suited to your audience and
purpose? A letter? A flyer? A satire? A TV commercial? A public service
announcement? Find at least three examples of this genre and post them to your
wiki personal page.
• What characteristics of this genre will you imitate? What are the criteria for a “good”
one? Post these characteristics/criteria for each genre to your wiki personal page.
• Compose your message in your chosen written or visual genres, using the
characteristics/criteria you derived to guide you.
• Compose a brief reflection after each piece that summarizes your answers to the
preceding questions. Post to your wiki personal page.
Sherry Lit&Soc’11
Assessment
Criterion/Grade 4.0 3.0 2.0 1.0
Organization: arranges relevant details clearly to accomplish purpose(s)
Content : uses details thoroughly and specifically to make point(s)
Conventions: style and grammar match the models read in class
Technique: uses composing practices discussed in class

A 4.0 is… Relevant details selected and clearly arranged to make point(s)
Details used thoroughly and specifically to make point(s)
Style/grammar of genre(s) examined in class used appropriately for author’s own purposes
Composing techniques discussed in class are used appropriately for author’s own purposes

A 3.0 is… Relevant details selected and arranged to make points


Details used thoroughly or specifically to make point(s)
Style/grammar of the genre(s) examined in class are used appropriately but mechanically
Composing techniques discussed in class are used appropriately but mechanically

A 2.0 is… Details arranged to make point(s)


Details used to make point(s)
Style/grammar of the genre(s) examined in class are attempted but not always appropriate
Composing techniques discussed in class are attempted but not always appropriate

A 1.0 is… Details do not seem relevant; arrangement unclear


Lacks details; does not make point(s)
Style/grammar of the genre(s) examined in class are not used
Composing techniques discussed in class are not used

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