Professional Documents
Culture Documents
Contoh Bussiness Plan
Contoh Bussiness Plan
Contoh Bussiness Plan
SATAY KING
Contact Details:
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1.0 EXECUTIVE SUMMARY
Satay King company based on partnership where it consists of ten (10) members which
hold important positions in the company such as Chief Executive Officer (CEO),
Administration Manager, Marketing Manager, Operational Manager and Financial
Manager. The business capital is amounted to RM 1,000,000 where the total
contribution of each member is RM150, 000 and the rest RM 500,000 is from Bank
Negara loan.
Satay King Company is located at Bangi with address: NO 5 Jalan Kemajuan, Bangi
Industrial Estate, Bandar Baru Bangi, 43650 Selangor Darul Ehsan.
Our target market based on two factors which is geographic and psychographic. Satay
King more focused in cities because there are a lot places for marketing this machine.
Furthermore, that our target market is peopling that comes from all level of incomes
from both genders.
With loan given as a support from Bank Negara we are hoping and wishing to make this
machine able to achieve outstanding demand from consumer. Our business is expected
to commence on 2020 and our vision is to make our company committed in producing
high quality product and providing high quality service thus setting high industry
standards for other competitors. This will be realized by the full cooperation and efforts
among the partners to promote company.
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Based on the objectives above, we are venturing into manufacturing production has the
potential of being a profitable business if it is done in modern way with large scale and
systematically managed.
We will expect that our business will become more developed in the near future
because with the new innovation in our machine, the demand will increase. This will
give more advantages for us to make our product more profitable and stable in the long
run.
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2.0 INTRODUCTIONS TO THE COMPANY
SATAY KING
Shareholders name:
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2.2 Business Intent & Activities
Company Background
Our company was established on January 2017. The company was named Satay
King by the UniKL BMI students that subsequently brainstorming their idea to
create a brand, products and technology for the future. The company created a
machine that produces frozen food such as satay that could entice customers to
buy it. The company has talented and experienced engineers in the field of
mechanical and electrical to produce this machine. Satay King created the
machine of technology revolutionary and created the brand of the innovation of
frozen foods machine in the future. Furthermore, the machine technology are
created to process the ingredients of spices and meats, burning of half cook,
freezing it and subsequently become frozen satay for marketed. This main
marketing is especially to the frozen foods factory that still using ancient methods.
In addition, by selling this machine, the company has also provided the service for
the machine if there have any damage. Therefore, our company can make profit
through the sales of the machine and the service that company has provided.
Conclusion,, the company business will grow wider and became famous around
the world in the manufacture of frozen food.
Problem Statement
Traditionally to produce frozen food, it will need much manpower and consume a lot of
time and costs. In addition, by applying traditional techniques it will cause smoke
pollution which can be adverse effects on unhealthy for customers and also patients
that have asthma. This produces carbon combustion frozen food which is unhealthy
that stick along with the frozen food. Despite that, we found three problems of the
manufacture in a manner of ancient that are smoke pollution by frozen food grilling,
slow production of frozen food and arduous in the making of frozen food. Air pollution
occurs when the seller burn the charcoal to produce the smoke that contains carbon
which is unhealthy for our bodies to grill the meats. So, by using this machine there is
no smoke occurred and innovated to impede the air pollution and lead to a clean
environment. Besides, the making of frozen food is too slow by ancient method that
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required a lot of process preparation such as cutting, skewering and grilling meats with
various sauces. This process will take a long period and difficult in the making of frozen
food.
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Target Market
To ensure that marketing effort fulfill customers needs and wants as well as bring the
profits, we have analyzed the steps to identify and focus our effort on a selected group
of customers. This is to ensure that the marketing efforts that has been analyzed
through our scope and capabilities of our business. Target market is defined as the
group of customers with needs and wants that can be satisfied by business through
supply goods and services. With a clearly defined target audience, it is much easier to
determine where and how to market our company.
We have segmented for our market based on these two factors, which are
geographic and psychographic. Market segmentation is the technique that we have
apply in order to identify our market that is greatly helps in deciding our target market
and finally our business in a long run. It involved the process of defining and subdividing
a large homogenous market into clearly identifiable segments having similar needs, wants,
or demand characteristics. Its objective is to design a marketing mix that precisely matches
the expectations of customers in the targeted segment. This is because the mistakes in
market segmenting may cause business lost sales.
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Geographic Segmentation
Geographic segmentation divides the market into different geographical units such as
nations, regions, states, counties, or cities. Our company is located at the cities where
the people or customers came from different background or lifestyle. This type of
segmentation helps us to identify the trend that might shape future spending patterns in
the target market. There are a few characteristics of population that has been identified
as our target market. The target market for marketed this machine is more to focus in
cities. This is because the cities have a lot of places for marketing this machine such as
restaurants, factories for frozen food, stalls and streets.
Psychographic Segmentation
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2.4 Vision, Mission and Goal of the Company
Vision
We are committed in producing high quality product and providing high quality service
thus setting high industry standards for other competitors.
Mission
Our main goal is to be one of the most successful frozen food of satay
outlets in global.
A growing business, full of opportunity.
More innovative and full of ideas
Strive to be a premier frozen food in the local market place.
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2.5 Future prospect of the business
For more future prospect of the business the company will obtain in a variety of ways
such as Social Media in the physical world and the customer can approach our
company first by visit the company website. The company will connect with influencers
on Facebook, Twitter, LinkedIn and Google+ and communicate with them. Thus, the
customers could also give some enquires on the company email so that everyone can
give the feedbacks too.
Meanwhile, by this business the company will append and improve ideally on
the product machine from ancient satay that namely Grill Electric Gyros Plate that could
solved and innovated more in making of satay. By this innovation machine as well which
is no smoke occurred and innovated to impede the air pollution and lead to a clean
environment. Thus, by making the satay with this machine will less the manpower and
easier to produce large quantity of frozen food. In addition, these future prospect
machines will produces frozen satay previously there are in the market and can be
marketed at big company such as supermarkets and restaurants. The company will
render in market of the product duly which is the readymade satay with original taste
and savory satay in accordance with the future development. The marketing of this
business will market bigger through the Social Media because it is a great way to start
creating and nurturing relationships through engaging in conversations, sharing relevant
content and generally getting to know the people who are keen followers of your brand
by applying the social media so that all around the world will desire and interest with the
product that the company offer
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3.0 EMPLOYMENT OF KNOWLEDGE WORKERS
EXPERTISE
SCHLUMBERGER - Director
YEAR 20014 - YEAR 2017
EDUCATION
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Nadiah Binti Arifin
SECRETARY
Penang, Malaysia
EXPERTISE
Plan financial futures by offering information and guidance on topic that include taxes.
Responsible for reporting of income and expenditure budget and staff profile that
informs the budget.
EXPERIENCE
EDUCATION
UniversitiKebangsaanMalaysia- BachelorinAccount(honors)
YEAR 2005-2008
UniversityofNicosia,CyprusMBAinHumanResourcesManagement
YEAR 2009-2011
EXPERTISE
Monitoring and analyzing the current system of production or provision to check its
effective, and working out a strategy for improving if necessary. Competent in planning
and controlling change and also researching new technologies and alternative methods
of efficiency
EXPERIENCE
EDUCATION
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Ir. Mohamad Hafiz bin Azmi
Assistant Operation Manager
Manjung, Perak
EXPERTISE
Capable to communicate with clients and evaluate their needs and specifications. Able
to schedule preparation, pre-planning and resource forecasting for engineering and
other technical activities relating to the project. Plus, manage to assist in organizing,
planning, implementing strategy and coordinate operations.
EXPERIENCE
EDUCATION
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Set Zi Yang
Marketing Manager
Malacca
EXPERTISE
Competent for developing, implementing and executing strategic marketing plans for an
entire organization (or lines of business and brands within an organization) in order to
attract potential customers and retain existing ones.
EXPERIENCE
EDUCATION
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Danial Hakim bin Jamal Mohamad
Assistant Marketing Manager
Lumut, Perak
EXPERTISE
EXPERIENCE
EDUCATION
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Muhammad Adib Fikri bin Ujang
FINANCIAL MANAGER
Johor Bahru, Johor
EXPERTISE
System implementation
EXPERIENCE
EDUCATION
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Nursyuhada Mohd Ali
Assistant Financial Manager
Lumut, Perak
EXPERTISE
EXPERIENCE
EDUCATION
2009-2013
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Shahrul Azam Mat Zin
ADMINISTRATION
Kota Bharu, Kelantan
EXPERTISE
EXPERIENCE
EDUCATION
YEAR 2007-2009
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Nur Aishah Binti Mohamad Rais
Administration Assistant
Tanjong Ipoh, Negeri Sembilan
EXPERTISE
EXPERIENCE
EDUCATION
YEAR 2008-2012
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3.2 Organizational Chart
CEO
Muhammad Hakim B. Yunus
Secretary
NadiahBintiArifin
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Assistant Manager Assistant Manager Assistant Manager Admin Assistant
Nursyuhada Mohamad HAfiz Danial Hakim Nur Aishah
3.3 Human Resource Plan
NUMBER MONTHLY
POSITION OF SALARY EPF (13%) SOCSO (2%) TOTAL(RM)
EMPLOYEE (RM)
Chief
Executive 1 10,000 1,300 200 11,500
Officer
Financial
1 2,800 364 56 3,220
Manager
Asst Financial
1 2,000 260 40 2,300
Manager
Operation
1 3,500 455 70 4,025
Manager
Asst
Operation 1 2,500 325 50 2,875
Manager
Marketing
1 2,200 286 44 2,530
Manager
Asst
Marketing 1 1,500 195 30 1,725
Manager
Asst
1 1,500 195 30 1,725
Administration
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3.4 Administrative Budget
Rental 15,000
Utilities : Water,
Electricity,
20,000
Telephone,
Internet
Salary 20,600
Insurance 1,000
Stationery 200
Business
2,500
Registration
Total 56,000 58,690 37,700
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4.0 PRODUCT OR SERVICE DEVELOPMENT
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The example of grill satay
Skewing satay
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Schematic Diagram
Grilling machine
Grilling Machine
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Cooling Machine
Cooling machine no 1
Cooling machine no 2
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Conveyor
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Switch Panel
Button switch
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4.1.2 Core Technologies
Halogen lamps are incandescent lamps filled with highly pressurized halogen gas. This
gas is combined with a small amount of bromine or iodine which causes tungsten atoms
to regenerate by lessening the evaporation of the filament. This leads to a much longer
life of halogen lamps than incandescent lamps. Due to the high pressure and
temperature halogen lamps produce, they are relatively small and made out of quartz
glass because it has a hotter melting point than standard glass. Common uses for
halogen lamps are table top heaters.
Quartz heat lamps are used in food processing, chemical processing, paint drying, and
thawing of frozen materials. They can also be used for comfort heating in cold areas, in
incubators, and in other applications for heating, drying, and baking. During
development of the satay machine process the quartz infrared lamps were used as a
heating element to grill the satay.
Much of the infrared and visible energy released is caused by the direct heating of
the quartz material, 97% of the near infrared is absorbed by the silica quartz glass tube
causing the temperature of the tube wall to increase, and this causes the silicon-oxygen
bond to radiate far infrared rays. Quartz glass heating elements were originally
designed for lighting applications, but when a lamp is at full power less than 5% of the
emitted energy is in the visible spectrum. So this heating element can save the power
consumption thus this give a multiple saver.
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Counter sensor
Thus the application areas are varied where object counters are used. On the conveyor
belt in the industry to count number of objects passed. For example, to count the
number of sate produce.
The counter sensor presented the senses of the object when it passes in front of it. The
sensor uses IR emitter and detector that detects reflected IR light from the object and
gives output pulse. This pulse is counted and displayed on 7 segment display or a LCD.
- Sensor senses any object that passes in front of it and gives output pulse to the
counter
- Counter increments count by one when it gets pulse input from sensor
- Current count is displayed on any type of display like the 7-segment or LCD
display
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Advantage
The advantages of our machine are to reduce time, cost and manpower. Mostly, these
three advantages are mainly problems for human to make a satay. So, by this
technology we are invented it into the machine that to reduce time from producing 100
satay per hour until 300 satay per hour. It is also be able to save our budget and
manpower. Furthermore, this technology will reduce the air pollution. As we know, when
the foods are grilling, it will produce the carbon combustion which is unhealthy to human
bodies. By using this machine there is no smoke occurred and innovated to impede the
air pollution and lead to a clean environment. In addition, our technology mostly
proposed to a new innovation to produce the frozen foods. The machine has three types
of function which is blending, grilling and freezing it. After frozen, it will pack and
marketed to the stalls, streets and supermarkets. This machine is very worth to a factory
because there are so many function and advantage. Specially benefit for the Muslims,
they do not have to worry about the Halal because the machine will produces the Halal
frozen food sand guaranteed it will be safe and fresh to eat. Every week, we will send
our maintenance to service every each part of the machine. So the machine will be
always clean to process the frozen foods. The process of innovation is invented to
produce the frozen foods in a future and easier to grill. So, everyone can eat frozen
foods at any time easily.
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4.1.3 Function of the product
The brilliant idea that can be adapted to improve the grilling machine that produce a
clean-grilling Satay by applied our new technology which is Grill Electric Gyros Plate.
Grill Electric Gyros Plate will grill in half cooked of foods and does not pollute the air.
The idea encouraged to be more an eco-friendly and green earth. The process of
machine has 3 processes which are blending, grilling in half cook and freezing it. In
addition, this future technology machine produces frozen food previously there are in
the market, which is the innovation designed by the company. Therefore, this frozen
food can be marketed at a supermarkets, shops and restaurants. Conclusion, the main
intention of the creation of this high-technology machine is to produce frozen food which
is the readymade with original taste and savory of foods in accordance with the future
development.
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4.1.4 R&D status
3) Packaging
Packaging is the technology of enclosing or protecting products for distribution,
storage, sale and use. This packaging will protect satay from broken when a
process delivery occurs. Our customers will be satisfied when a satay in a good
condition.
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4.1.5 Future product strategy
1) Grill of foods
In the future of our product, satay will have a new machine for combustion.
This new technology can be implemented into supermarkets, streets and
malls. It is coming in a small medium and very suitable for stalls who want
to sell a satay. With this technology, the combustion of satay can be
reducing time and workers. In addition, the manufacturing of satay also
can be increase when a process of burning becomes quick.
3) Type of packaging
Before this, the packaging of satay only has one type. But now, the
packaging will be upgrade to three types that is single, family and special
pack. Many type of packaging can make our customers choose which one
to buy. When there have many type of packaging, it will be more attractive
and interesting.
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4.1.6 Intellectual property
1) Industrial design
When we are applying this industrial design, it will protect our shape of an article,
or two dimension features, such as patterns, lines or color. Every dimension of
our product will be protected and secure.
2) Copyright
Intellectual Property is important so that there are no third parties will develop
their product under our companys name. We could also sue them if they are still
using our copyright branding their product. To avoid the situation, we will use
patents and trademark as our IP.
3) Patents
Our company, as the owner of the product has the priority to decide on how or
whether the invention can be used by others.
4) Trademark
For the trademark, it is considered as our signature or mark for our company. As
it can be uses for promotion, it can also secure our product from any third party
developers.
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4.2.1 Benefits & Customer Value
Core values
1) Convenience
This machine can reduce time, cost and manpower. Mostly, these three
advantages are mainly problems for human to make a satay. As we know, to
make a satay is hard and many process because it need a lot of time to blending
and grilling, very high cost and need person to conduct it. With only one machine,
the entire problem can be solved.
2) Speed
The innovation that are providing into this machine is blending, grilling and
freezing. With all this innovation, the manufacturing of satay can be faster than
humans manufacturing. So, by this technology we are invented it into the
machine that to reduce time from producing 100 satay per hour until 300 satay
per hour.
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Actual values
1) Quality
The market for industrial machine is becoming truly global. So, we take the
advantages to make our quality in high class. The customers that want to buy our
machine can send their audit to check the manufacturing of machine. Every part
of machine is very important because those machines are supply food.
2) Testing
The inspection of machine must be retaining because its very important to know
the strength, breakdown, deficiency and all aspect of machine. From the
inspection, we can know the problem of machine and quickly send back to their
department to fix it. This machine must to sell in good or excellent condition. The
machine will be less quality if it is not function when arrived at our customer.
3) Training
Customers whom want to buy our machine need to training using it to ensure
health and safety in its uses. Their management must send an engineer and
maintenance to provide our training. In our training, there will be involving in work
equipment, the machines instructions, how to run machine and more. It will give
their workers more skills and experience in our machine.
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Augmented values
1) Warranty
If your performance machine is defective in material or workmanship and you
return it to us within seven years from the date of purchase, we will replace it
or at our option, repair it at no charge to the customers.. If we repair the
defective part, we may use reconditioned replacement parts or materials. If
we replace it, we may replace it with a reconditioned one of the same design.
Any product to be considered under a warranty claim must be returned to
Performance Machine (PM) for quality inspection with original receipt. Upon
confirmation that a product is covered under warranty, PM will repair or
replace parts as quickly as possible. Warranty is limited to product repair or
replacement only. Product purchased through the distributor is subject to the
terms of the Performance Machine warranty above and as such we will repair
or replace product deemed to fall within the warranty terms. Performance
Machine does not issue credits or refunds on products purchased directly
from a distributor.
2) Vendor Development
Vendor is one of the popular techniques of strategic sourcing, which improve
the value they receive from us. Vendor Development can be defined as any
activity that a suppliers performance undertakes to improve a buying firm and
capabilities to meet the buying firms needs. As an example, we are provided
a specialist for machine. In case, if engineer and maintenance have a
problem to solve the machine. So, engineer can calls us to send our specialist
to fix it.
3) Delivery and installation
Process deliver is a part of our responsibility. We help our clients to simplify
the process of deliver. Our standard delivery service takes 3 working days
and we are including with installation service. In installation service, our
company will send 1 engineer and 5 specialists to install the machine. It will
take 8 hours to set up and install the program to machine.
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4.2.2 Product Uniqueness
1) Types of packaging
There are have 3 packages which is single set, couple set and family bucket. For
single set, it has 5 sticks, peanut sauce, cucumber and rice cubes. For couple
set, the meat is not skewered but it is placed on the plate. In the middle of the
plate are the peanut sauce and the meat, cucumber and rice cubes are mixed in
the peanut sauce. For the family bucket, it has 50 sticks of satay, sliced
cucumber, peanut sauce and rice cubes (nasi impit).
2) Coloured of satay
The machine can produce coloured satay to make it look more interesting to
attract younger customer. The colour comprised of blue, red, green and yellow.
So, the satay will be colourful and can attract people come to eat the satay.
3) Satay Variation
Aside from satay, the machine can produce Shish Kebab which is a type of satay
that has vegetables like cucumber, onions, tomatoes and bell peppers. The
rearrangement of Shish Kebab is meat, vegetable, meat, vegetable and lastly
meat.
4) Hygiene
Other uniqueness is the machine can be cleaned inside it with automatically by
using hot water from the boiler tank. This will ensure cleanliness of the machine
for a long period of time.
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5.0 MARKETING PROGRAMS
Satay King main products strategy was to be the world first ever Specialist Satay
Grilling Maker, with the special technologies that have been invented by our specialist
engineer in our company to make a perfect satay in a single massive machine maker,
that can works massively in few process such as Blending, Skewing, Grilling,
Packaging, and Frozen process. The benefit of having our machine is that to save time
and use less man power to process massive production of satay in a single time.
Moreover, to compare with any other brands that has established with their products, for
example Nova, Tefal and George Foreman they have the same weakness game that
they come out with the small machine that does not have any power or perform to
produce massively in a single time and perfectly for satay. Next, as the request of our
local satay maker reseller needed this kind of invention machine to help them with the
problem that they have been go through after all this years. This request is not only from
Malaysia but also, Indonesia, Thailand, and Singapore as their places needed this
innovative machine to help them in the making of satay.
Satay King pricing strategy is basically base on price skimming, our company do a
charge a high price because the company have substantial competitive advantage
parallel with Satay King goal to be the world first massive satay machine. However, the
advantage is not sustainable. The high price tends to attract new competitors from other
brands into the market, and the price inevitably falls due to increased supply, but this
can be handle with reconstruct of our strategy and innovating our product, as what
technologies does nowadays as we can see.
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5.1.3 Promotion Strategy
Promotion for our Satay King represents all of the communications that a marketer
may use in the marketplace. Promotion has four distinct elements: advertising,
public relations, personal selling and sales promotion. A certain amount of crossover
occurs when promotion uses the four principal elements together, which is common
in film promotion.
Newspapers/magazines
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Website
Other alternative that we will use is the website that has information about our
company and products. In spite of that, we also will use social networking
sites such as blog, Facebook, twitter, and so on. Online selling is important as
it is the easiest way to buy something so people can make orders by only
access to the internet. Our company will focus at this part because it will help
our company brand getting knowing by people when our company having
exhibition.
Exhibition
Our company will also having exhibition every two month, because if will help
our company selling product more easy. In addition, our company also will
have exhibition at oversea twice per year.
Manufacturer Consumer
In this section we will sell our product to consumer. We will not going through retailer or
wholesaler because we want to save our budget.
In this section we will sell our product to industrial user. We will not going through
retailer or wholesaler because we want industrial to buy more our product when we give
them the offer.
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Sales Forecast
2017
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2018
45
2019
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RM9,000,000
9000000
8000000
7000000
6000000
5000000
RM3,600,000
4000000
3000000 RM2,400,000
2000000
1000000
2017 2018 2019
0
1 2 3
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Breakeven point
Calculation:
( ) = ( ) ( )
= 20,000 12,000
= 8,000
() =
Contribution (per unit)
144,000
=
8,000
= 18 units
() = ( )
Contribution (per unit)
144,000
= 20,000
RM 8,000
= RM 360,000
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Calculation for Breakeven Analysis
Breakeven Analysis
700000
600000
500000
400000
300000
200000
100000
0
0 10 20 30 40 10 12 14 16 18 20 22 224 26 28 30
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5.1.5 Breakdown of sales for 3 years
2017
Jan Feb Mac Apr May Jun Jul Aug Sep Oct Nov Dec
Starting
10 12 12 9 11 11 9 9 8 9 9 10
Inventory
Sold
8 10 13 8 10 12 10 11 9 10 9 10
Inventory
Quantity
10 10 10 10 10 10 10 10 10 10 10 10
Inventory
Balance 12 12 9 11 11 9 9 8 9 9 10 10
Total Cost
240,000 240,000 180,000 220,000 220,000 180,000 180,000 160,000 180,000 180,000 200,000 200,000
Balance (RM)
2018
Jan Feb Mac Apr May Jun Jul Aug Sep Oct Nov Dec
Starting
10 10 15 17 17 20 17 17 19 15 12 10
Inventory
Sold
15 10 13 15 12 18 15 13 19 18 17 16
Inventory
Quantity
15 15 15 15 15 15 15 15 15 15 15 15
Inventory
Balance 10 15 17 17 20 17 17 19 15 12 10 9
Total Cost
200,000 300,000 340,000 340,000 400,000 340,000 340,000 380,000 300,000 240,000 200,000 180,000
Balance (RM)
50
2019
Jan Feb Mac Apr May Jun Jul Aug Sep Oct Nov Dec
Starting
9 14 14 19 19 22 22 27 27 28 28 31
Inventory
Sold
15 20 15 20 17 20 15 20 19 20 17 20
Inventory
Quantity
20 20 20 20 20 20 20 20 20 20 20 20
Inventory
Balance 14 14 19 19 22 22 27 27 28 28 31 31
Total Cost
280,000 280,000 380,000 380,000 440,000 440,000 540,000 540,000 560,000 560,000 620,000 620,000
Balance (RM)
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5.2 Marketing Budget
Other monthly
Fixed assets cost Monthly expenses
expenses
Computer 4,000
Air-cond 1,000
Photocopy
5,000
machine
Salary 3,700
Allowance 10,000
Exhibition 30,000
Signboard 5,000
Banner 200
Sticker 100
Website 200
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6.1 OPERATIONAL PLAN
Start
Hardware
Installation
Software
Installation
Quality
Check
Packing
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End
Hardware installation
1. Sensor
A sensor is a device that detects and responds to some type of input from the
physical environment. It will detect the number of satay are producing.
2. Gyros plate
Gyros plate is a process of burning satay.
3. Conveyor
A conveyor system is a common piece of mechanical handling equipment that
moves materials from one location to another. Conveyor system allows quick and
efficient transportation for a wide variety of material, which make them very
popular in the material handling and packaging industries.
5. Skewer box
In skewer box, it will have skewers to supplies for skewer robot arm. It will store a
skewer.
6. Push button
A push button or simply button is a simple switch mechanism for controlling some
aspect of a machine or a process.
7. Blender
A blender is an appliance to use to mix, puree, or emulsify food and other
substances. The blender made from stainless steel.
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8. Frozen
It will have a refrigerator for food storage. The lower temperature lowers the
reproduction rate of bacteria, so the refrigerator reduces the rate of spoilage.
9. Screw
Mostly, all equipment is using screw even machine also. Screws are used to hold
objects together and to position objects.
Software installation
1. Programming C++
The installation of programming C++ is very important to make all system is
running. There will control the process of bleeding, skewering, grilling, packaging
and freezing.
2. Arduino
Arduino is an open source, computer hardware and software company, project,
and user community that designs and manufactures microcontroller kits for
building digital devices and interactive objects that can sense and control objects
in the physical world. It will help programming C++ in controlling system.
Packaging
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6.1.2 Layout Plan of Factory
Maintenance CAFETERIA
Room
(PROCESS
AREA)
OFFICE
BLENDING
SKEWERING
GRILLING
Main entrance
PACKAGING
FROZEN
DEMO AREA OR
SHOWROOM
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DELIVERY
Layout Plan Guideline
= Door access
= Sidewalk
1) Main Entrance
2) Second entry
3) Entry for Frozen room Department
By passing through the main entrance we can get a very easy access to Office or
Showroom, our visitor or customer are not allow to go to our actual production area
unless by staff access card, visitor access is only in Green and Yellow area. For
Blue, Red and Orange area only can be access by staff and top management.
Production is begin from Blue area which is maintenance room next move to Red
area which is processing area, lastly move to orange area which is delivery area.
Cafeteria is open for all visitor and staff which is in placed Olive area.
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6.1.3 Materials Requirement Planning (MRP)
To ensure materials are available for production and products are available for
delivery to consumers.
Maintain the lowest possible material and product levels in store.
Plan manufacturing activities, delivery schedules and purchasing activities.
MRP System
58
Four inputs for Master Production Schedule (MPS);
1) Bill of materials
A bill of materials (BOM) is a list of the parts or components that are required to
build a product. The BOM provides the manufacturers part number (MPN) and
the quantity needed for each component. The managers can see what materials
are needed to complete each level of production
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2) Inventory data
An inventory control system is a system that encompasses all aspects of
managing a companys inventories like purchasing, shipping, receiving, tracking,
warehouse and storage. All data will go through Master Production Schedule
(MPS). Our workers can check the data from MPS.
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3) Purchasing data
Using purchased data can help businesses gain insight into tracking and
understanding customer purchases. From this data, our marketing can identify
opportunities and gaining more customers. It will have a data from customer that
want to buy our product.
Total 12,000
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4) Lead times
In certain planning situations, the system may use lead time to approximate the
time needed to acquire, make, or receive an item. So, the product will go to every
place congruously with a schedule. The schedule must cover a time frame long
enough to produce the final product.
Items information:-
Item Lead time Unit measure Code
(Weeks)
Sensor 1 Each A
Gyros plate 2 Each A
Conveyor 2 Each B
Skewer robot arm 1 Each B
Skewer box 1 Each B
Push button 1 Each C
Blender 2 Each A
Frozen 2 Each A
Screw 1 Each C
Category A items are the most important inventory items and in total are
responsible for 80% of inventory cost.
Category B items are only moderately important inventory items and in
total are responsible for 15% of inventory cost.
Category C items are relatively unimportant inventory items and in total
are responsible for 5% of inventory cost.
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6.1.4 MACHINE AND EQUIPMENT
LATHE MACHINE
A machines that used to do various operation like cutting, knurling, sanding, drilling or
deformation on its axis. This machine is very suitable for making precise operation. This
machine require single operator to operate. Thus reducing workforce needed. Even
though workforce reduced, but machine maintenance and equipment quite high. Image
below is the example of lathe machine.
Lathe machine
Lathes are used in woodturning, metalworking, metal spinning, thermal spraying, parts
reclamation, and glass-working. Lathes can be used to shape pottery, the best-known
design being the potter's wheel. Most suitably equipped metalworking lathes can also
be used to produce most solids of revolution, plane surfaces and screw threads or
helices. Ornamental lathes can produce three-dimensional solids of incredible
complexity. The work piece is usually held in place by either one or two centers, at least
one of which can typically be moved horizontally to accommodate varying work piece
lengths. Other work-holding methods include clamping the work about the axis of
rotation using a chuck or cullet, or to a faceplate, using clamps or dogs.
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COMPUTER NUMERICAL CONTROL (LASER) MACHINES
This machines also known as CNC machines use high-power laser through optic. It is
generated by laser beam to cut through material such as metal, acrylic and etcetera.
A typical commercial laser for cutting materials would involve a motion control system to
follow a CNC or G-code of the pattern to be cut onto the material. The focused laser
beam is directed at the material, which then either melts, burns, vaporizes away, or is
blown away by a jet of gas, leaving an edge with a high-quality surface finish. This
machine is very suitable to cut metal sheet and pieces precisely and fast while keeping
pollution at lowest. A highly skilled worked were needed to operate this machine since it
requires numerical control command.
Quality produced by this machine is superb, since it use cutting edge technology in it,
making every work done perfectly. In other hand, the cost for this machine is raking high
due to its superiority. This machine is very suitable for precise workhorse.
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CONVEYOR BELT
Conveyor belt system are often used in production line because of it capability and
durability. The usage of this system ease user moving any part from one point to
another within short period of time without requiring any workforce. It is considered a
labor saving system that allows large volumes to move rapidly through a process,
allowing companies to ship or receive higher volumes with smaller storage space and
with less labor expense. This system is programmable to move within command, thus
keeping workflow organized every time. Besides that, the size and length of the
conveyor vary upon size of industry from smallest form (sushi conveyor) to biggest
scale (mining conveyor). Belt conveyors are the most commonly used powered
conveyors because they are the most versatile and the least expensive. Product is
conveyed directly on the belt so both regular and irregular shaped objects, large or
small, light and heavy, can be transported successfully. These conveyors should use
only the highest quality premium belting products, which reduces belt stretch and results
in less maintenance for tension adjustments. Belt conveyors can be used to transport
product in a straight line or through changes in elevation or direction. In certain
applications they can also be used for static accumulation or cartons. Diagram below is
the sample image of conveyor system in production line.
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FORKLIFT
This versatile machine can be used whether in production line or in warehouse to lift
and move product into container. Forklifts are a critical element of warehouses and
distribution centers. Its imperative that these structures be designed to accommodate
their efficient and safe movement. In the case of Drive-In/Drive-Thru Racking, a forklift
needs to travel inside a storage bay that is multiple pallet positions deep to place or
retrieve a pallet. Often, forklift drivers are guided into the bay through guide rails on the
floor and the pallet is placed on cantilevered arms or rails. These maneuvers require
well-trained operators. Since every pallet requires the truck to enter the storage
structure, damage is more common than with other types of storage.
In designing a drive-in system, dimensions of the forklift, including overall width and
mast width, must be carefully considered. This machine has rear wheel steering
operation to increase the maneuverability through tight corner inside the warehouse. It
can load specific amount of load at one time and specified forward gravity depending on
its size. The workload information is stated on the nameplate of each unit (forklift).
Putting load on the L fork exceed the load limit may cause the overload maneuver and
tip-over accident often occurs.
Industrial forklift
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SOLDERING ROBOTIC MACHINE
Soldering robotic machine is a very useful device because manpower is not enough and
less precise compared to this machines. This machine was designed to increase
production and precision in soldering automation for mass production line and keeping
errors at lowest rate.
Servo motors (AC) that run inside the machines, make it best in linear soldering.
Equipped with its multi-joint axis arm, it solves any automated production issues occurs
compare to labour job. Meanwhile, labour can be reduced drastically. Various
applications can be added for automation and soldering problems. The series have
achieved high speed, accuracy and quality, which are able to automate even difficult
soldering application samples. Even though, we paying high for what we are getting, the
price point is quite high, but for its quality and precision assurance it is a valuable
investment.
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6.1.5 Manpower Requirements
Salary Expectation
Monthly Budget
No Designation Basic Salary Medical Quantity Total
(RM) Allowance (Worker) (RM)
(RM)
1 Project Engineer 3,000 500 2 7,000
2 Project Supervisor 2,500 500 8 24,000
3 Project Technician 2,000 500 12 30,000
4 Quality Assurance 2,000 500 2 5,000
5 Quality Control 2,000 500 2 5,000
6 Operator Machine 1,500 200 40 68,000
7 Maintenance 1,200 200 15 21,000
8 Store Keeper 1,000 200 2 2,400
Total (RM) 162,400
Annual Budget
No Designation Basic Salary Medical Quantity Total
(RM) Allowance (Worker) (RM)
(RM)
1 Project Engineer 36,000 6,000 2 84,000
2 Project Supervisor 30,000 6,000 8 288,000
3 Project Technician 24,000 6,000 12 360,000
4 Quality Assurance 24,000 6,000 2 60,000
5 Quality Control 24,000 6,000 2 60,000
6 Operator Machine 18,000 2,400 40 816,000
7 Maintenance 14,400 2,400 15 252,000
8 Store Keeper 12,000 2,400 2 28,800
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6.1.6 Location for our company
The location of the business gives significant impact in the business and cost structure.
In establish company, problem connected with location a can arise in many ways. We
choose this location base on a few aspect that has been consider which are the
infrastructure, the system of transportation and the environment.
Our business is located at No5, Jalan Kemajuan, Bangi Industrial Estate, Bandar
Baru Bangi,43650 Selangor Darul Ehsan. It located at near the highway. So its easy for
customer to find our company. It is also has a good drainage system and low flood risk.
This location also located at good and strategic area because this area situated near
and accessible to the customer. The selection is depending upon a few factors such as
strategic area and suitable to operate the business.
Nearest to customers:
Nearest to suppliers:
Energy suppliers.
Energy other infrastructure.
69
Include reliable, internet it network and satellite.
Our location near to IT specialist and become easy if my product have a
problem.
70
Inside of our factory
71
6.2 Operational Budget
Other monthly
Fixed assets cost Monthly expenses
expenses
Computer 4,500
Air-cond 1,000
Installation of
25,000
Machine CNC
Salary 168,400
Printer 200
Transport fee
15,000
(forklift)
Toll 300
Courier 150
Petrol 500
72
7.0 Financial Projection
Administration
ADMINISTRATION BUDGET
Fixed assets RM
Renovation 20,000
Insurance 1,000
Monthly expenses
Salary 20,600
Other expenses
Stationary 200
TOTAL 152,390
73
Marketing
MARKETING BUDGET
Fixed assets RM
Computer 4,000
Air-cond 1,000
Signboard 5,000
Monthly expenses
Salary 3,700
Other expenses
Allowance 10,000
Exhibition 30,000
Banner 200
Sticker 100
Website 200
TOTAL 59,755
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Operation
OPERATION BUDGET
Fixed assets RM
Computer 4,500
Air-cond 1,000
Printer 200
Monthly expenses
Salary 168,400
Telephone 100
Other expenses
Toll 300
Courier 150
Petrol 500
TOTAL 273,910
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7.1.1 PROJECT IMPLEMENTATION COST
Fixed assets RM
Administrative 56,000
Marketing 15,000
Operation 20,700
Monthly expenses
Administrative 58,690
Marketing 4,255
Operation 36,500
Other expenses
Administrative 37,700
Marketing 40,500
Operation 30,950
TOTAL 327,024.50
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7.1.2 Source of fund
Our sources of fund depends on the relative ease with which funds of different types are
obtainable and this in turn is affected by the character of the company's assets the
seasonal and cyclical fluctuations in it volume of business, it is rapidity of growth, it is
demonstrated or anticipated stability of profits and continuity of operations and any
other aspects of it operations which affects it position as a potential borrower.
Furthermore, our fund which is from Bank Negara, Malaysia is very helpful to improve
our financial company. Thus, this is an initiative manner to increase our financial and
rolling our financial company seamlessly. The amount of our funds is RM 500,000 as
well which ideally that could be used for the company business. However, it only can be
used for the company business and must be paid promptly as the company is the
borrower of Bank Negara.
Our company drawback of borrowing money is the interest that must be paid to the
lender. This intention of sources of fund included to make profit by selling a product for
more than it costs to produce. This is the most basic source of funds for our company
and hopefully the method that brings in the most money. On the other hand, our
company could make profit by selling a product for more than it costs to produce. This is
the most basic source of funds of our company and hopefully it brings in the most
money.
In a conclusion, our company would bring in all of its cash simply by selling goods and
services for a profit. Our company has to raise funds at some point to develop products
and expand into new markets.
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7.1.3 P&L projections for 3 years (in RM)
78
Air-cond 1,000 1,000 1,000
Photocopy machine 5,000 5,000 5,000
Salary 3,700 3,700 3,700
EPF & SOCSO 555 555 555
Exhibition 30,000 30,000 30,000
Signboard 5,000 5,000 5,000
Banner 200 200 200
Sticker 100 100 100
Website 200 200 200
Total S & M 49,755 49,755 49,755
Other income 500,000 500,000 500,000
PBDIT 1,262,855 1,765,355 3,925,355
less: Amortization of R&D 0 0 0
Depreciation 51,050 51,050 51,050
PBIT 1,211,805 1,714,305 3,874,305
less: Financial charge 0 0 0
Profit/(loss) before taxation 1,211,805 1,765,355 3,925,355
less: Taxation 121,180.50 176,535.50 392,535.50
Profit/(loss) after taxation 1,090,624.5 1,588,819.5 3,532,820
Minority Interest 0 0 0
Distributable profit 1,090,624.50 1,588,819.50 3,532,820
less: Dividend 0 0 0
Retained profit/(loss) for the year 1,090,624.50 1,588,819.50 3,532,820
Retained profit/(loss) b/fwd 0 1,090,624.50 2,679,444
Retained profit/(loss) c/fwd 1,090,624.50 2,679,444.00 6,212,264
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7.1.4 Cash flow projections for year 1-monthly
JAN FEB MAC APR MAY JUN JUL AUG SEP OCT NOV DEC
budget start 1000000 273910 222260 253210 222260 253210 222260 253210 222260 253210 222260 253210
Income sell 160,000 200000 260000 160000 200000 240000 200000 220000 180000 200000 180000 200000
Income service 0 0 0 0 0 0 100000 120000 100000 90000 100000 100000
Total (RM) 1160000 473910 482260 413210 422260 493210 522260 593210 502260 543210 502260 553210
Income service 0 0 0 0 0 0 100000 120000 100000 90000 100000 100000
Total (RM) 1160000 473910 482260 413210 422260 493210 722260 833210 702260 723210 702260 753210
Admin budget
Fixed assets cost 56,000 0 0 0 0 0 0 0 0 0 0 0
Monthly expenses 58,690 58,690 58,690 58,690 58,690 58,690 58,690 58,690 58,690 58,690 58,690 58,690
Other monthly expenses 37,700 0 37,700 0 37,700 0 37,700 0 37,700 0 37,700 0
Total (RM) 152390 58690 96390 58690 96390 58690 96390 58690 96390 58690 96390 58690
Marketing budget
Fixed assets cost 15000 0 0 0 0 0 0 0 0 0 0 0
Monthly expenses 4255 4255 4255 4255 4255 4255 4255 4255 4255 4255 4255 4255
Other monthly expenses 40500 0 40500 0 40500 0 40500 0 40500 0 40500 0
Total (RM) 59755 4255 44755 4255 44755 4255 44755 4255 44755 4255 44755 4255
Operation budget
Fixed assets cost 20700 0 0 0 0 0 0 0 0 0 0 0
Monthly expenses 222260 222260 222260 222260 222260 222260 222260 222260 222260 222260 222260 222260
Other monthly expenses 30950 0 30950 0 30950 0 30950 0 30950 0 30950 0
Total (RM) 273910 222260 253210 222260 253210 222260 253210 222260 253210 222260 253210 222260
Total Overall(RM) 673945 188705 87905 128005 27905 208005 327905 548005 307905 438005 307905 468005
80
7.1.5 Cash flow projections for 3 years
2017
JAN FEB MAC APR MAY JUN JUL AUG SEP OCT NOV DEC
budget start 1000000 273910 222260 253210 222260 253210 222260 253210 222260 253210 222260 253210
Income sell 160,000 200000 260000 160000 200000 240000 200000 220000 180000 200000 180000 200000
Income service 0 0 0 0 0 0 100000 120000 100000 90000 100000 100000
Total (RM) 1160000 473910 482260 413210 422260 493210 522260 593210 502260 543210 502260 553210
Income service 0 0 0 0 0 0 100000 120000 100000 90000 100000 100000
Total (RM) 1160000 473910 482260 413210 422260 493210 722260 833210 702260 723210 702260 753210
Admin budget
Fixed assets cost 56,000 0 0 0 0 0 0 0 0 0 0 0
Monthly expenses 58,690 58,690 58,690 58,690 58,690 58,690 58,690 58,690 58,690 58,690 58,690 58,690
Other monthly expenses 37,700 0 37,700 0 37,700 0 37,700 0 37,700 0 37,700 0
Total (RM) 152390 58690 96390 58690 96390 58690 96390 58690 96390 58690 96390 58690
Marketing budget
Fixed assets cost 15000 0 0 0 0 0 0 0 0 0 0 0
Monthly expenses 4255 4255 4255 4255 4255 4255 4255 4255 4255 4255 4255 4255
Other monthly expenses 40500 0 40500 0 40500 0 40500 0 40500 0 40500 0
Total (RM) 59755 4255 44755 4255 44755 4255 44755 4255 44755 4255 44755 4255
Operation budget
Fixed assets cost 20700 0 0 0 0 0 0 0 0 0 0 0
Monthly expenses 222260 222260 222260 222260 222260 222260 222260 222260 222260 222260 222260 222260
Other monthly expenses 30950 0 30950 0 30950 0 30950 0 30950 0 30950 0
Total (RM) 273910 222260 253210 222260 253210 222260 253210 222260 253210 222260 253210 222260
Total Overall(RM) 673945 188705 87905 128005 27905 208005 327905 548005 307905 438005 307905 468005
81
2018
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
budget start 380660 344605 359400 325045 419840 365485 530280 535925 630720 716365 881160 926805
Income sell 300000 200000 260000 300000 240000 360000 300000 260000 380000 360000 340000 320000
Income service 150000 100000 100000 80000 100000 90000 100000 120000 100000 90000 100000 100000
Total 830660 644605 719400 705045 759840 815485 930280 915925 1110720 1166365 1321160 1346805
Admin budget
Fixed assets cost 56,000 0 0 0 0 0 0 0 0 0 0 0
Monthly expenses 58,690 58,690 58,690 58,690 58,690 58,690 58,690 58,690 58,690 58,690 58,690 58,690
Other monthly expenses 37,700 0 37,700 0 37,700 0 37,700 0 37,700 0 37,700 0
Total 152390 58690 96390 58690 96390 58690 96390 58690 96390 58690 96390 58690
Marketing gudget
Fixed assets cost 15000 0 0 0 0 0 0 0 0 0 0 0
Monthly expenses 4255 4255 4255 4255 4255 4255 4255 4255 4255 4255 4255 4255
Other monthly expenses 40500 0 40500 0 40500 0 40500 0 40500 0 40500 0
Total 59755 4255 44755 4255 44755 4255 44755 4255 44755 4255 44755 4255
Operation gudget
Fixed assets cost 20700 0 0 0 0 0 0 0 0 0 0 0
Monthly expenses 222260 222260 222260 222260 222260 222260 222260 222260 222260 222260 222260 222260
Other monthly expenses 30950 0 30950 0 30950 0 30950 0 30950 0 30950 0
Total 273910 222260 253210 222260 253210 222260 253210 222260 253210 222260 253210 222260
Total Overall (RM) 344605 359400 325045 419840 365485 530280 535925 630720 716365 881160 926805 1061600
82
2019
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
budget start 1601320 1565265 1780060 1785705 1980500 2026145 2230940 2236585 2471380 2557025 2761820 2807465
Income sell 300000 400000 300000 400000 340000 400000 300000 400000 380000 400000 340000 400000
Income service 150000 100000 100000 80000 100000 90000 100000 120000 100000 90000 100000 100000
Total (RM) 2051320 2065265 2180060 2265705 2420500 2516145 2630940 2756585 2951380 3047025 3201820 3307465
Admin budget
Fixed assets cost 56,000 0 0 0 0 0 0 0 0 0 0 0
Monthly expenses 58,690 58,690 58,690 58,690 58,690 58,690 58,690 58,690 58,690 58,690 58,690 58,690
Other monthly 37,700 0 37,700 0 37,700 0 37,700 0 37,700 0 37,700 0
expenses
Total (RM) 152390 58690 96390 58690 96390 58690 96390 58690 96390 58690 96390 58690
Marketing budget
Fixed assets cost 15000 0 0 0 0 0 0 0 0 0 0 0
Monthly expenses 4255 4255 4255 4255 4255 4255 4255 4255 4255 4255 4255 4255
Other monthly 40500 0 40500 0 40500 0 40500 0 40500 0 40500 0
expenses
Total (RM) 59755 4255 44755 4255 44755 4255 44755 4255 44755 4255 44755 4255
Operation budget
Fixed assets cost 20700 0 0 0 0 0 0 0 0 0 0 0
Monthly expenses 222260 222260 222260 222260 222260 222260 222260 222260 222260 222260 222260 222260
Other monthly 30950 0 30950 0 30950 0 30950 0 30950 0 30950 0
expenses
Total (RM) 273910 222260 253210 222260 253210 222260 253210 222260 253210 222260 253210 222260
Total Overall (RM) 1565265 1780060 1785705 1980500 2026145 2230940 2236585 2471380 2557025 2761820 2807465 3022260
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7.1.6 Performa Balance Sheet for 3 years (in RM)
84
8.0 APPENDICES
Market Analysis
Satay King is a new company that provides frozen food to our customer. Satay
King located in Bangi because we have made a survey from citizen of Bangi area as
figure shown below. The result showed that they love satay very much and satay is their
preferred food. Bangi is suitable area to sell satay and the area is easy to find.
Furthermore, Bangi is the strategic area to open satay kings company. For the people
from the north of Malaysia that going to their hometown at the south of the Malaysia can
stop buy Bangi to taste our frozen food. So we can increase our income by putting
banner and advertisement in north-south highway to attract our customer. Besides, the
major reason for the customers to return to a specific frozen food shop is a great
tasting, quick service and pleasant atmosphere. Although, as stated before, frozen food
consumption is uniformly across different income segments, Satay King will price its
product offerings competitively. We strongly believe that selling satay with a great
service in a nice setting will help us build a strong base of loyal clientele.
4.5
3.5
3
Result
2.5
Like Satay
2
1.5 Dislike
Satay
1
0.5
0
Category 1
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