Deen Dayal Upadhyaya Grameen

Kaushalya Yojana (DDU-GKY)

An undisputed supporting source to Business HR

Presented by Ramadoss V, Manager HR & Skills

What is DDU-GKY?
DDU-GKY is placement linked skill development initiative by
Ministry of Rural Development, Government of India (MoRD).

It evolved out of the need to diversify incomes of the rural poor

and to cater to the occupational aspirations of their youth. The
programmes focus is on skilling with minimum duration of 3
months and placement with above minimum wages in the
formal sector for rural youth who are poor.

Erstwhile called as Aajeevika Skills which is upgraded version of

Special Projects component of the Swarnajayanti Gram
Swarozgar Yojana (SGSY).

MoRD has initiated this program in the year 2004-05 and over the
years, the programme has scaled up significantly.
Why in India?
India has 378.67 million young people in the age
group of 18 to 35 years and they constitute 31.27%
of the total population. This age group is
projected to increase to 429.21 million by 2022.
This is a demographic challenge, but also a
potential demographic dividend, if the
productivity of this large youth force is harnessed
through demand-based skill and capacity
development
 TOTAL POPULATION
27958147
19559614

18
8398533

20859088
13866640

19
6992448

28882735
19978794

20
8903941

19978972
12952796

21
7026176

23528225
15742514

22
7785711

19154055
12391339

23
6762716

19880235
12769603

24
7110632

27768078
18881232

25
8886846

20076997
12914351
26
7162646

16709350
10451269
27

6258081
AGE GROUP

22127016
14730861
28

7396155

14732524
9090557
29

5641967

30399029
20870895
30

9528134

13823245
8512794
31

5310451

17613544
11567758
32

6045786

12764541
8163530
33

4601011

13994592
8796802
34

5197790
18-35 AGE GROUP POPULATION IN INDIA AS ON 2014

28422631
19443380
35

8979251
Cont.

India
Rural
Urban
How DDU-GKY is Useful?
DDU-GKY is a recruitment source for bottom line
workforce with basic skill

The employer can set the required skills and

train them on their own free of cost

MoRD and respective State will provide the

grant upon project sanction
Features
Enable Poor and Marginalized to Access Benefits
Demand led skill training at no cost to the rural poor

Inclusive Program Design

Mandatory coverage of socially disadvantaged groups (SC/ST 50%; Minority 15%;
Women 33%)

Shifting Emphasis from Training to Career Progression

Pioneers in providing incentives for job retention, career progression and foreign
placements

Standard in Wages for Placed Candidates

Minimum remuneration of Rs. 6000/- per month or minimum wages whichever is
higher and more Rs. 25000/- per month in for foreign placement

Greater Support for Placed Candidates

Post-placement support, migration support and alumni network of trained youth
 Cont.
Proactive Approach to Build Placement Partnerships
Guaranteed Placement for at least 75% trained candidates

Enhancing the Capacity of Implementation Partners

Nurturing new training service providers and developing their skills

Regional Focus
Greater emphasis on projects for poor rural youth in Jammu and Kashmir (HIMAYAT),
the North-East region and 27 Left-Wing Extremist (LWE) districts (ROSHINI)

Standards-led Delivery
All program activities are subject to Standard Operating Procedures that are not
open to interpretation by local inspectors. All inspections are supported by geo-tagged,
time stamped videos/photographs
Skill Training
DDU-GKY mandates two types of training in every course
(i) Generic Training on Soft Skills, English and Information
Technology (ii) Trade Specific Skills with minimum duration
of hours with different structured of duration - 3 months, 6
months, 9 months & 12 months
Minimum Training Duration in Hours
Subject For 3 month For 6 month For 9 month For 12 month
Course Course Course Course
English 60 120 180 240
Soft Skills 20 40 60 80
Computer 80 160 240 320
Trade Specific
Training with or 416 832 1248 1664
without OJT
Total 576 1152 1728 2304
 Cont.
The training plan can also provide with On-the-Job
Training (OJT) as part of the training module, which
cannot exceed 30 days for a 3-month course, 60
days for a 6-month course, 90 days for a 9-month
course and 30 days for a one-year course

However, OJT is not mandatory

Implementation Method
DDU-GKY follows a 3-tier method named Planning, Monitoring
and Implementation

MoRD and States will take care of policy matters. The State has 2
types of status named as Annual Action Plan (AAP) and Young
Professionals (YPs) States. Both will have different process in
project appraisal and approval

Technical Supporting Agency (TSA) will act as monitoring cum

fund routing agency

Project Implementation Agency (PIA) will implement the project

 Standard Process

Fund
Release Placement Retention
PIA Proposal Project from MoRD Skill (Not less for
Registration Submission Approval and State Training than 75% of minimum 1
Govt. via trained) year
TSA
Who can become a PIA
Budget
3 month 6 month 9 month 12 month
Sl. No. Items (576 hrs) (1152 hrs) (1728 hrs) (2304 hrs)
(in Rs.) (in Rs.) (in Rs.) (in Rs.)
COMMON COSTS FOR RESIDENTIAL / NON RESIDENTIAL COURSES
1 Total Training Cost per candidate 13,696 19,152 23,562 26,602
(Training cost per hour) 23.75 16.63 13.36 11.54
Uniform (1 set for trainings less than or equal to 6 months
2 1,000 1,000 2,000 2,000
and 2 sets for more months)
3 Tablet Computer (Only for category A & B PIAs) 5,000 5,000 5,000 5,000
4 Post Placement Support (Provided to Candidates through PIAs)
Within District of Domicile (Rs 1000 per month for 2
a 2,000 2,000 2,000 2,000
months)
Within State of Domicile (Rs 1000 per month for 3
b 3,000 3,000 3,000 3,000
months)
Outside State of Domicile (Rs 1000 per month for 6
c 6,000 6,000 6,000 6,000
months)
Additional support cost for Residential Courses
BOARDING & LODGING COSTS - RESIDENTIAL COURSES
5 Boarding & Lodging cost
aState Headquarters (Rs 166 per candidate per day) 14,940 29,880 44,820 59,760
bDistrict Headquarters (Rs 120 per candidate per day) 10,800 21,600 32,400 43,200
cOther Locations (Rs 75 per candidate per day) 6,750 13,500 20,250 27,000
One-time Travel Cost for Residential Training as per
6 4,500 4,500 4,500 4,500
Actuals or max. Rs 4500 per candidate
 Cont.
3 month 6 month 9 month 12 month
(576 hrs) (1152 hrs) (1728 hrs) (2304 hrs)
Sl. No. Items
(in Rs.) (in Rs.) (in Rs.) (in Rs.)

FOOD AND TRANSPORT COSTS - NON RESIDENTIAL COURSES

7 Food and Transport cost per candidate 9,000 18,000 27,000 36,000
ADDITIONAL SUPPORT COSTS FOR PIAs
Live Distance Training support (at least 30% of teaching
a 500 500 500 500
hours) per candidate

Retention support (for every candidate employed

b continuously for 365 days with a break of maximum 60 3000 3000 3000 3000
days)

Career Progression (for every candidate who gets Rs

c 15,000 per month and holds the job for 3 months within 5,000 5,000 5,000 5,000
1 year of training)

Counselling support including medical check-up for

d 10,000 10,000 10,000 10,000
candidates placed in Foreign countries (per candidate)
 Cont.
SUMMARY OF DDU-GKY SKILLS FUNDING COMPONENTS
3 month 6 month 9 month 12 month
(576 hrs) (1152 hrs) (1728 hrs) (2304 hrs)
PIA Category Items
(in Rs.) (in Rs.) (in Rs.) (in Rs.)

i) Minimum Cost per candidate (1+2+3+4a+5c+6) 32,946 45,152 57,312 67,102

A&B Category PIAs
ii)Maximum Cost per candidate including
(Residential)
additional incentives to PIA 63,636 84,032 1,04,382 1,22,362
(1+2+3+4c+5a+6+8a+8b+8c+8d)

i) Minimum Cost per candidate (1+2+3+4a+7) 30,696 45,152 59,562 71,602

A&B Category PIAs ii)Maximum Cost per candidate including
(Non -Residential) additional incentives to PIA 53,196 67,652 82,062 94,102
(1+2+3+4c+7+8a+8b+8c+8d)

i) Minimum Cost per candidate (1+2+4a+5c+6) 27,946 40,152 52,312 62,102

C Category PIAs
ii)Maximum Cost per candidate including
(Residential)
additional incentives to PIA 58,636 79,032 99,382 1,17,362
(1+2+4c+5a+6+8a+8b+8c+8d)
i) Minimum Cost per candidate (1+2+4a+7) 25,696 40,152 54,562 66,602
C Category PIAs ii)Maximum Cost per candidate including
(Non -Residential) additional incentives to PIA 48,196 62,652 77,062 89,102
(1+2+4c+7+8a+8b+8c+8d)
Recommended Budget Proposal for Training Cost
Max. cost Max. cost Max. cost Max. cost for
Particulars
for 3 months for 6 months for 9 months 12 months
Mobilization (Advertisement, recruitment, scrutinize
800 800 800 800
and selection of candidates)
Administration cost (Staff salary) 1,370 1,915 1,370 1,370
Training centre infrastructure hiring cost includes
maintenance, electricity, furniture and etc., will be 4,100 8,200 12,300 15,100
hired on rent based on availability
Course material including stationaries and teaching
tools like computer, projector, printer scanner,
4,300 5,100 5,900 6,100
camera, CCTV and other IT tools will be purchased or
hired on rent based on availability
Training of Trainers (ToT) 176 187 242 282
Documentation and supported IT tools 350 350 350 350
Q team and other staff's TA&DA 1,000 1,000 1,000 1,000
Assessment, Certification and etc., 1,200 1,200 1,200 1,200
Placement arrangement 100 100 100 100
Internet Connection Setup, Web development and
300 300 300 300
MIS
13,696 19,152 23,562 26,602
Note: The budget has been prepared based on current scenario and may change subject to future facts
Funding Pattern
MoRD share will be 100% for Himayat, 90% for North-east
& Special Category States and 75% for all other States

State Government share will be 10% for North-east &

Special Category States and 25% for all other States

Both MoRD and State share will be released through TSA

to the PIA in 4 instalments such as 25:50:15:10 with
deduction of monitoring fee whichever is approved by
MoRD

PIA will receive the same and implement as per SoP and
guidelines
Fund receipt by PIA
Term of % of Project Minimum Required Conditions
Instalment Cost
1st 25% On signing of MoU after project sanction
2nd 50% On 60% fund utilisation of 1st instalment, achieving
40% corresponding physical targets for the funds
released and submission of audited reports. Online
daily updation of information on MIS system

3rd 15% On 90% utilisation of disbursed funds and achieving

90% of corresponding physical targets for funds
released and submission of audited reports. Online
daily updation of information on MIS system

4th & final 10% On submission of project closure

Placement & Tracking
The placement will be considered only after minimum retention of 3
months with less than 15 days leave (loss of pay)

Rejoining after a 15 day break will be considered as fresh and the

count of placement will start from zero

The minimum remuneration should be paid to placed candidates

for 3, 6, 9 and 12 month course should not be less than 3000,
4000, 6000 and 7500 respectively

However the cumulative pay should not be less than 15000,

20000, 30000 and 37500 for 3, 6, 9 and 12 month course
respectively

All the placed candidates should be tracked for minimum 1 year

Remuneration condition
3 month 6 month 9 month 12 month
(576 hrs) (1152 hrs) (1728 hrs) (2304 hrs)
Items
(in Rs.) (in Rs.) (in Rs.) (in Rs.)

Minimum remuneration for

6,000 8,000 12,000 15,000
placements in India (per month)

Minimum remuneration for

25,000 25,000 25,000 25,000
placements abroad

Or as per minimum wage act or whichever is high

Course Curriculum
The trade specific skills are required to follow the curriculum and
norms prescribed by specified national agencies called National
Council for Vocational Training (NCVT) and Sector Skills Councils
(SSC)
Assessment & Certification
DDU-GKY mandates independent third party assessment and
certification by assessment bodies empanelled by the NCVT or SSCs
Quality Assurance
Through the National Policy on Skill Development 2015, India
recognized the need for the development of a national
qualification framework that would transcend both general
education and vocational education and training. Accordingly,
GOI has notified the National Skills Qualification Framework (NSQF)
in order to develop nationally standardized, and internationally
comparable qualification mechanism for skill training programs
which can also provide for interoperability with the mainstream
education system.

MoRD has developed a Standard Operation Procedure (SoP) to

maintain the quality of the training in a unique manner throughout
India. This SoP will guild and direct the PIA to implement the
project.

The TSA of MoRD and State will follow SoP and assure the quality
Basic Manpower Requirement at Training Centre
against Projected Target
Less than Between Between Between More than
Resource person
2000 2000- 4000 4001-6000 6001-8000 8001

Community Mobilization
2 2 4 6 8
Specialist
Placement Specialist 2 2 4 6 8
MIS Specialist 1 2 4 6 6
Trainer for proposed trades 3 5 10 12 16

English language trainers 1 2 4 5 6

Soft Skills and life skills trainers 1 4 6 8 10

IT literacy trainers 1 4 6 8 10
Post Placement Specialist 1 2 4 6 8
Total 12 23 42 57 72
Recommended Project Administration Structure

Head of HR as
Management
Head

Project
Project Quality
Operation Team Accounts Head
Team Head
Head

Training Centre Training Centre

OP Team Q Team
Recommended Training Centre Structure
Mobilizer Placemen
t Specialist
(C)
MIS

Trainers

Placemen
t Specialist
(R)
Training Centre
(OP Team Head Post
as Training Placemen
Centre Head) t Specialist

Hostal
Admin

Accountant
Q Team Representative Office
(Report to Q Team Head Staff
only)
Expected Result
By implementing this placement linked skill training
project as per SoP and guideline, any company can
meet-out their work-force requirement at bottom line

This will also helps to get a skilled work-force with free

of cost

However, the smartness in handling project and

proper planning will help to get benefit in financially
as well as physically by creating new source for
business access and growth