Professional Documents
Culture Documents
Corporate Research Project
Corporate Research Project
Corporate Research Project
Dakota Marriott
For as long as Ive been alive, sports have been a massive part of my life. Rather than my
childhood being filled with coloring books and Legos, I spent my days playing catch in the yard
with my dad and shooting baskets in the driveway with my mom. Instead of family trips to the
zoo and amusement parks, we made our way to the stadiums to watch the Chiefs and Royals
play. As fate would have it, at only four-years-old, I was gearing up for my first official tee-ball
game, and by the time I was nine, I was participating in one of three sports year-round. This
cycle continued until I graduated from high-school. At that point, I realized Id never known a
life without sports and I had no intentions to change that. Therefore, I took off for college with
plans to combine my passion for sports with my acquired expertise in mathematics to pursue a
degree in sport management with hopes to one day become the director of finance for a
Ive quickly learned that sport management majors are repeatedly told the same two
things a million times over: 1.) they are preparing to enter a highly competitive field with
extremely low starting pay, and 2.) making connections in the industry is by far the most
important aspect of landing ones dream job. In response to these claims, some shy away from
the challenge in fear that they either dont yet have a valuable connection in the industry, or
dont find the risk to be worth the reward. However, those who accept the challenge will be
granted the opportunity to pursue a career in sports unlike any other. In fact, The bachelor's
athletics, as well as other sport and health-related organizations. Students who graduate with a
Bachelors degree in Sport Management from the University of Kansas will prepare for positions
in a field that continues to be one of the fastest growing sectors in the United States. Graduates
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have left KU to serve in a variety of positions within the sporting industry and related fields
However, the competitive nature of this industry truly isnt something to take lightly. In
fact, when All Business Schools, an online database of schools, degrees, programs, and career
resources, was asked to respond to how much competition sport management majors face in the
industry, they replied, A lot! Because of the ratio of sport management jobs to applicants,
competition will be fierce for employment within the industry. Youll find yourself in the ring
with business majors, communications majors and law students all vying for the chance to have a
sporting life (All Business Schools, 2016). Therefore, the pressure falls heavily on my shoulders
to reach out, make the crucial connections, and continue to perform at a high level both in the
classroom and in the workplace if I have any plans to separate myself from the rest of the pack.
Attempting to do exactly that, I reached out to the Kansas City Royals former director of
finance, Adam Tyhurst, hoping for the opportunity to sit down with him, and learn more about
exactly what I was getting myself into. Fortunately, he agreed; and on Friday, October 27, I
found myself face-to-face across the table from a man who held the position that I strive to one
day hold myself. To get the most out of my time with Mr. Tyhurst, I broke down my questions
into three categories: the journey, the destination, and communication in the workplace. As he
gave detailed responses, I frantically attempted to balance my note taking with eye-contact to
The journey questions applied to the path Tyhurst and others have taken to reach such
elevated roles in the sport industry. In this section, I learned that Tyhursts path was a rather
unusual one in comparison to that of others. Typically, a recent graduate would take an entry
level position in ticket sales, and expect to earn between $35,000 and $42,000 annually (King,
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2012). After years of experience, they can expect to slowly work their way up the ranks with
advancement opportunities either with the same team, or move great distances to capitalize on
opportunities with new teams. However, upon graduating with an accounting degree from the
University of Missouri-Kansas City and becoming a certified public accountant (CPA), Tyhurst
began working as an accountant for KPMG one of the Big Four auditors. The company was
founded in 1987, and uses its nearly 190,000 employees to bring in a massive $25.42 billion in
revenue (KPMG, 2017). Although one of KPMGs many responsibilities included doing the
Royals taxes, Tyhurst surprisingly says he never had any specific eye on working in the sport
industry until his former boss at KPMG took the Chief Financial Officer (CFO) position with the
Royals. It wasnt long after that that the Director of Finance position opened up with the team a
position that, according to the Sports Business Journal, earns an average salary of over $167,000
(King, 2012). Tyhursts name was quickly thrown in the hat by his former boss and new CFO as
a result of his work ethic, performance, and experience. Two weeks later, following an interview,
there was a new director of finance by the familiar name of Adam Tyhurst.
The destination questions focused specifically on Tyhursts time with the Royals, and
what it was like working in the sport industry. During these questions, I learned that, ultimately,
the job comes down to one thing: overseeing all accounting operations. Although this sounds
rather simple, the reality of it is anything but that. Tyhurst directed a team of four highly-skilled
accountants who were in charge of balancing every transaction that came in and out of the
stadium. These transactions would vary greatly depending on the time of year; but the workload
was always heavy. In fact, Tyhurst claimed that he and his team would balance approximately
4.5 million transactions per year. These transactions covered everything from expenses such as
player contracts and team travel to revenue such as parking and merchandise sales. While the
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day-to-day processes are deadline-driven and can be extremely stressful, working for a
professional franchise has its fair share of benefits, to say the least. Among those, Tyhurst says,
was having an office directly in the stadium, and taking quiet, peaceful walks around the
concourse that becomes electrified on gameday. Its a constant reminder to stay hungry and
motivated, he says. Yet the massive, diamond world series ring showcased proudly on his finger
would surely be enough to motivate anybody. However, just as there are perks, every job has its
setbacks as well. According to Theo Epstein, president of baseball operations for the Chicago
Cubs, Whoever your boss is, they have 20% of their job that they just dont like. So, if you can
figure out what that 20% is, and figure out a way to do it for them, youll make them happy,
improve their quality of life, and improve their overall work experience (Ward, 2017). Upon
reading this to Mr. Tyhurst, he knew his 20% without hesitation. He claimed it to be a
combination of the politics of decision-making and anything else that doesnt add value to the
organization. Being that he and I are like-minded people who strive to add value and make an
impact while performing at a high level, these are setbacks that I should anticipate and prepare
for, as it is likely I will run into similar issues upon reaching my desired destination.
position such as this, public speaking and professional communication never go away. In fact,
according to Tyhurst, of all the classes he took in college, the class that has proven to be the most
beneficial to him as a professional in the industry was advanced public speaking. During his time
with the Royals, Tyhurst was expected to deliver presentations four-to-six times annually.
During these presentations, he was responsible for delivering financial results to groups of 15-20
people, including both his peers in other departments and his superiors. Over time, he found that
PowerPoints didnt work well for him. Instead, he preferred to distribute an outline of what he
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called power hitters and use them to speak directly from his experience and what he knew. He
felt that this way, his presentations were much more comfortable, natural, and productive.
communication, Tyhurst prefers this more natural and personable style. In fact, he only uses
email as a last resort. Instead, when possible, he prefers to go directly to whomever he needs to
talk to even for just a simple question because emails can easily become paralyzing, as he
puts it. Ultimately, Tyhurst believes that face-to-face communication is key to success
especially in the sports world because those who cant form close, personable relationships
In all, despite having what I believed to be a firm understanding of the industry, I came
out of my meeting with Mr. Tyhurst far more knowledgeable than I went in. Throughout our
time together, he provided me with valuable insight and expertise that I would not have had the
luxury of finding anywhere else. By combining this knowledge with my background research
and capability to continue using Mr. Tyhurst as a mentor moving forward, I believe that I have
provided myself a competitive advantage moving forward in this highly competitive industry.
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References
All Business Schools (Ed.). (2016, March). Sports Management Salary. Retrieved November 06,
Department of Health, Sport, & Exercise Science. (2017, March 08). After Graduation | Sport
management/bachelors-degree/after-graduation
King, B. (2012, August 13). What's the payoff in sports? Retrieved November 06, 2017, from
http://www.sportsbusinessdaily.com/Journal/Issues/2012/08/13/In-Depth/Salary-
survey.aspx
https://home.kpmg.com/us/en/home.html
Ward, M. (2017, January 24). Theo Epstein's 20% Rule. Retrieved November 06, 2017, from
https://www.cnbc.com/2017/01/19/theo-epstein-of-the-cubs-shares-his-20-percent-rule-
for-getting-ahead.html