Professional Documents
Culture Documents
Cross Culture Training
Cross Culture Training
Cross Culture Training
Melody Martin
GR 509
Abstract
their HR functions of recruitment, training, and retention. This paper examined the importance of
cross culture training, its benefits and the proper procedures in which cross culture training
consisted of articles and reviews conducted by other parties to elaborate further on the cross-
culture evolution. The paper further researched companies in Cayman that conduct global
recruitment or global business transactions by interviewing and surveying the employees and HR
professionals to identify how their experiences with global human and/or business transactions
have evolved over the years. The research determined how effective current on boarding
programs/processes have been and to potentially locate any weaknesses. By determining the
importance of the training and potentially the lack thereof, the results can then be communicated
to local employers to make them aware and encourage them to improve and/or implement such
Introduction
business world today, you can expect the increase in companies relocating employees and/or
recruiting expatriate employees. This expectation is very evident in the Cayman Islands as it is
reported by the immigration department that there are currently over 22,000 work permit
(Immigration.gov.ky/ Statistics, 2015). With that many foreign employees coming to work in
such a small unique country such as Cayman, is it a necessity to have them properly prepared to
Due to the shortage of skilled labor in the local developing workforce of the Cayman
Islands, we continue to see an increase in almost every industry for the need to recruit global
talent. Global recruitment for the Cayman Islands includes countries such as the United
(Immigration.gov.ky/ Statistics, 2015). In regards to the stated countries, their cultures can
greatly differ from that of Cayman. "Cayman Kind" is a term that adequately describes the
people of the Cayman Islands. Caymanians have a distinctive reputation for being devout
church-going people, who emphasize and display kindness, community, and hospitality. With
such attributes, you can understand why it is rated one of the Caribbean's top destinations
(Department of Tourism, 2016). These traditions can be considered completely different from a
lot of countries especially with our mother country the United Kingdom. Although the UK is also
a very diverse country, their people can be described as very stiff, doesnt make eye contact well,
very formal, vulgar language is accepted etc.; all quite the contrary to kind (UK guide, 2016).
CROSS CULTURE TRAINING FOR EXPATRIATE WORKERS Melody Martin 4
Such vast differences in cultures might allow some conflict when people of those countries have
to interact, especially on a business level. It is critical that employees who fit the global business
criteria, whether relocating or conducting overseas business transactions have a successful initial
six months with the company as the Society of Human Resource Management (SHRM)
identifies on-boarding to be a crucial time period for retention; that is the point where an
employee determines whether or not they will stay in a post (Maurer, 2015). Therefore, it is
essential for anyone relocating to Cayman or conducting business outside of Cayman; that they
Studies are showing that in this present day, all companies should be practicing some
form of cross culture training for their staff members in order to aid to their success. Within the
Cayman shores, companies such as Dart Enterprises have paved the way in training by
implementing structured culture training programs to prepare new employees not only for their
new job, but also their new home. According to Cultural Candor (Cultural Candor, 2016) such
The training could also decrease unwanted aspects in a business such as miscommunication and
early return rates of expatriate employees (Cultural Candor, 2016). Businesses such as Fosters
Food Fair-IGA who employs 52% expatriate workers, have no form of culture training, yet
CROSS CULTURE TRAINING FOR EXPATRIATE WORKERS Melody Martin 5
companies such as Dart which is mainly complied of a Caymanian workforce has taken the
initiative (Interview results, see Appendix B). Are companies in Cayman more like Fosters? If
so, why have they not taken the initiative to explore the new training ground?
In regards to relocating expatriate employees, companies should be looking out for the
best interests of their employees by setting them up for success during the on-boarding process
before they even make the move to the new country. It is important that "training" is emphasized
in this process because training will entail information and teach skills to allow employees to
adapt to the new environments. Due to the evolution of the World Wide Web, it is noted that
information is much more accessible and knowledge can be gained by one's own effort.
However, culture trainings conducted by HR professionals can focus on key areas that are more
related to the country at hand rather than just googling random bits of information. An HR
professional would not only be able to deliver the material but also be able to discuss matters and
relate it to situations that are relevant to not only the industry but to the specific company
The main purpose of this research study was to determine the need for cross-culture
4. If companies in Cayman implemented the training program, what should it consist of?
These were all necessary questions to obtain supporting results to determine if companies should
invest time and resources into implementing cross culture training programs for expatriate
CROSS CULTURE TRAINING FOR EXPATRIATE WORKERS Melody Martin 6
employees. Many companies fall short by thinking the only training provided should be related
to the business. However, many modern day HR professionals differ in perspective as many of
the current initiatives revolve around training (Caudron, 1991). This is evident in many of the
professional societies such as SHRM, which are now putting major emphasis not only on
training but now specifically culture training. This is shown in many of their recent seminars,
With all of the mentioned aspects of cross culture training programs, why aren't more
companies in Cayman putting it into practice? Is there really a significant link between cross
Literature Review
Culture can be defined as the shared knowledge and schemes created by a set of people
for perceiving, interpreting, expressing, and responding to the social realities around them,
(Lederach, 1995 p.2). Expatriate can be defined as an employee who is sent to live abroad for a
defined time period. An expatriate is expected to relocate abroad, with or without family, for as
short a period as six months to a year; typical expat assignments, however, are from two to five
years long, (Expatriate definition from financial times lexicon, n.d., p.1). Throughout the paper,
the term training is focused and described as a planned activity that the company tailors to
provide the relocating employee with key information and/or instructions to increase the
employees transition and performance (Business Dictionary, 2016). The definitions provided
will allow for clarity on how culture and expatriate are demonstrated throughout the paper.
is continually expressed that the aim for this specific training is to develop an understanding of
both business and day-to day living essentials of the new host culture to assist the expatriate
employee and their family to adapt to their new lives. Reports show that in order to successfully
relocate an employee, you must first prepare them on all aspects of the new country as 10-80
percent of them who have relocated, returned home prematurely (Spong &Kamau, 2012). Based
on the collaboration research the following aspects were deemed important to consider for the
training and were included in the survey given to the 52 research participants:
Language training
Immediate concerns
Non-verbal communication
Culture sensitivity
Emotional reaction
Skills acquisition
As companies continue to maneuver their way into the global arena, it is essential that they
include and emphasize the importance of cross-culture training. The training will cover all
aspects of business by not only preparing management and employees, but also their family
members by maximizing their cross-culture adjustment which will play a major influence on
preventing pre mature returns to the home country (Bross, Churchill & Zifkin, 2000). Such
training should also be conducted prior or in the early stage of an employees relocation in order
to make it successful. Not only is the training fruitful for the employee at hand, but also to their
family who may also be relocating with them as they will also encounter many of the same
issues. In many occasions, employees already have experience with the new country as they
could have travelled therefor work prior to relocating. Therefore, it is possible that they will
adapt easier than the family members who on the other hand, may have very little or no
experience and would then require more training or preparedness than the employee (Bross,
Some of the benefits of cross culture training are evident when there is a need for home
and host managers to understand what the expatriate is experiencing, a need for communication
between offices in different cultures, or a need for managers of different cultures to understand
each other, whether or not there is an expatriate involved (Bross, Churchill & Zifkin, 2000). If
the training programs are proven to have many benefits, it is mainly because when implemented
they are tailored, there is not one cookie cutter method but instead, training should be unique and
CROSS CULTURE TRAINING FOR EXPATRIATE WORKERS Melody Martin 9
tailored to the individual (Bross, Churchill & Zifkin, 2000). This will allow the training to be
most effective by focusing on issues that particularly relate to each employee, family and
organizational.
However, culture training goes beyond relocation; it includes business transactions with
people of other cultures. Therefore if either situation applies to a company/employee, the training
should happen within a short window of time to assist in the success of the employee (Bross,
Churchhill & Zifkin, 2000). Even with the awareness of the training programs, many
organizations are still hesitant to implementing the programs for several reasons such as
(Zakaria, 2000):
Cross culture training is not seen as a priority in comparison to other administrative tasks;
Financial concerns.
Companies who are not very HR minded and do not fully understand the importance of
resources; will argue that "unnecessary" training is a poor use of budget. However, the cost of
hiring, relocating and then replacing an employee would be considered a more substantial poor
use of budget. The replacement of a failed relocated employee can range from USD$50K- 150K
necessary that people who are moving, employed and living in those countries are trained in
order to be more competent and thus to deal effectively with the complexities of new and
different environments (Brislin, Landis & Brandt, 1983). Cultural differences are inevitable and
cannot be avoided; however, persons can be trained and prepared for them so that they do not
CROSS CULTURE TRAINING FOR EXPATRIATE WORKERS Melody Martin 10
come in as a shock. The cultural differences can include, time, language, geography, food,
climate, traditions, beliefs, perceptions, background etc. (Zakaria, 2000). For example, the
consideration of time in some countries such as Germany and Switzerland are extremely
important, however, in Cayman people are considered to be on island time and do not stress
In order to achieve success, companies and their employees must be willing to adapt to
change. Expatriates that must relocate, have to embrace the new way of living, this transition
would require and involve more in depth training to better prepare and develop the newly
required mindset. This new way of thinking means to equip the expatriates with adequate
knowledge and competencies that will eventually lead to a more stable psychological sense of
wellbeing, and thus become better socialized to their new environment (Zakaria, 2000). Cross-
culture training is not only important for employees, who are relocating, but also for those who
conduct business overseas or for those who are seeking to gain a competitive advantage in the
global arena. In order to gain this advantage, managers who have developed a global competency
become assets and highly demanded by companies who need cultured managers in order to move
forward. These managers would successfully be able to interact with people from other
countries, and have the skills to effectively live and work outside of their own countries. This
form of knowledge and development in the managers can only be achieved through an effective
A survey was conducted by 52 residents of the Cayman Islands. The research study
targeted many different calibers of residents in order to gain a wide range of responses to try and
cover as many industries as possible. As shown in Table 1, 65.4% of the people who completed
the survey have not relocated to another country. However, in Table 2 for those who did
relocate, 42.11% said it was difficult for them to relocate to the new host country. Of the 20
people who relocated 11 of them relocated to the Cayman Islands. The results show that there are
a great number of people who are relocating and are finding it difficult.
When comparing relocation to overseas business, Table 1 & 4, show that only 35% of
people who completed the survey are relocating, but 54% of the people are conducting business
outside of the Cayman Islands with places such as the United States, United Kingdom, Ireland,
BVI, Hong Kong, Dubai, Bermuda, Sinnapore, Australia, Canada, Mexico, Bahamas, Jamaica
etc. Those countries all mainly consist of vastly different cultural norms in comparison to
Cayman especially when conducting business. "Time is Money" a well-known phrase that is
2016). Caymanians can be considered to be on "island time." However, some of these countries
such as Mexico, can have similar culturals norms to Cayman such as business relationships. Both
countries place considerale reliance on personal contacts and relationships. As commonly said in
Cayman, "it's not what you know, but who you know and who knows you." Also, Australia's
It is equally important to be aware and use the similarities as it is to know the differences.
Over 50% of people said it was easy for them to relocate to another country. Although the move
was easy, being trained on cultures can lead to shorter and easier transactions, smarter business
CROSS CULTURE TRAINING FOR EXPATRIATE WORKERS Melody Martin 12
transactions and better preparation. Even though it would be easy, if employees are informed of
other cultural norms, they could use this to gain advantage over the other party.
In Table 3, 52 people ranked cultural awareness as the 4th most important practice to
consider when relocating. This aspect was out ranked by salary, cost of living and benefits. The
top 2 answers which scored very closely were Salary and Cost of living. These two factors are
greatly associated with relocating in the Cayman Islands as it is considered one of the most
expensive places to live in the world. Often people are swayed by the perception of Island Living
that they do not consider these noted important aspects of the country. Expatistan- Cost of living
index ranks Grand Cayman as the 3rd most expensive city in the world and 1st most expensive
city in Latin America. Based on the results, it is accurate to say that salary and cost of living
should be main focuses when considering a move to the Cayman Islands (Expatism, 2016).
Residents and employees of the Cayman Islands are more concerned about immediate
concerns aspect rather than the culture. Culture differences in Cayman are not seen as a threat
considering that the country in 2012 was rated number 1 in the Forbes list of World's Friendliest
Countries (Greenfield, 2012) Those same 52 people who voted, ranked the following 5 in order
of most important to least important cultural differences: Immediate concerns, language training,
Area specific knowledge, culture sensitivity and culture specific (see Appendix A). Though it is
not a priority, local employees have identified the need for cross culture training as 95% of
people voted that companies should implement one (see Appendix A). With that being said, the
training is considered it to be more of an added benefit to ease their job and gain advantage but
In a recent interview with the Training Manager of Foster's Food Fair-IGA (Appendix B),
she identified that there is not a real issue with expatriate relocation or adaption to the new host
CROSS CULTURE TRAINING FOR EXPATRIATE WORKERS Melody Martin 13
country in their organization. She also stated that other than ensuring all work permit documents
are submitted and approved, the company is not involved with any other preparation for the
relocating employee. Instead, she stated, "The real issue with cross-culture and expatriate
employees is when they are working within the organization with people of other cultures," (see
Interview 1- Appendix A). Many cross culture training programs are only conducted during the
on-boarding process to make the day-to day lives of the employee better, however, in cases like
Foster's, the company and its employees would benefit more on improving the working lives. If
employees are frequently educated and informed on the norms/traditions of their fellow
employees, that can reduce conflicts, allow for easier management and introduce a more
The said benefits of the training program have influenced the execution and design for
the Dart Enterprises home grown program. Although Dart's workforce is largely compiled of
Caymanians, the company conducts a lot of overseas business. The overseas business
recent interview with the Learning and Development Coordinator of Dart Enterprises (Appendix
B), it was confirmed that they have a full relocation package and training program. The program
consists of two half day sessions. Session 1 is conducted by a designated local employee in a
classroom where there is a presentation on the history and culture of the Cayman Islands. The
second session is in the form of a tour that explores not only key areas to the Cayman Island's
history but also some of the islands jewels that make Cayman the popular place it is. These
jewels include popular local restaurants, family spots like Rum Point beach and many more.
According to the Learning and Development Coordinator, "The training allows new residents to
gain an early understanding the way the country operates and they will then gain a better
CROSS CULTURE TRAINING FOR EXPATRIATE WORKERS Melody Martin 14
appreciation. An early frustration among many new residents, is stores not being open on a
Sunday, giving them that cultural history tip on the labor laws and how it differs from their way
of living gives them a heads up that says 'Hey, you're now living the island dream, you dont
have to be about the hustle and bustle anymore.' They get with the program real quick and can
now enjoy themselves rather than being frustrated, (see Interview 2, Appendix B).
Both HR professionals did confirm that neither country conducted cross-cultural training
for dealing with people of other countries. Both companies employed and conducted global
business but did not train people how to successfully interact with people from those other
In accordance to the research conducted, it can be concluded that cross culture training is
not mandatory nor does it guarantee the success of an employee who relocates. However, it is a
major reasons of turnover such as culture shock and homesickness especially of family members;
it can be classified as a preventive measure (Bross, Churchhill & Zifkin, 2000). Cross culture
training will not only allow employees to be successful in their moves but also in their global
culture training in Cayman. The advantages were clear, better preparation of employees to aid in
their success, greater retention, greater advantage in the global markets, better working
environments etc. (Zakaria, 2000). There were also some disadvantages such as budgeting and
getting management to support HR in the need for the training program. Many Management
teams and some employees feel that they only recruit and select the stronger more competent and
adaptable employees to take an overseas assignment (Bross, Churchhill & Zifkin, 2000).
Therefore, their need to be trained on a different culture is not seen as a necessity. However, the
pros still outweigh the cons in terms of implementing the training program in Cayman.
success. Though cross culture training may not solve all expatriate issues, it can help to reduce a
lot of the frustrations that come along with the relocation. People who are relocating to Cayman
are prepared on specifics such as economics etc. ahead of time but receive most of their cultural
understanding once they have arrived on island as demonstrated through the Dart training
CROSS CULTURE TRAINING FOR EXPATRIATE WORKERS Melody Martin 16
program (see Interview 2, Appendix B). Also, as a result of Cayman being so small, people can
easily find support from fellow homeland residents. The concept of "Cayman Kind" also plays a
big part in making the relocation process much easier than if people were to relocate to other
training program were at a disadvantage. In the 2 interviews conducted, neither company does
any preparation prior to arriving on island; however, neither mentioned that culture was their
main reason for staff leaving (see Appendix B). Based on the additional research results, no real
issues or concerns have come to light; however, as the country expands globally with major
companies such as Dart Enterprises, it would be clever to continue to train and advance current
employees in cultural knowledge while preparing for future global employees and clients.
implemented cross-cultural training programs what they should consist of. Due to the Caymanian
culture being a melting pot of many different cultures therefore it is hard to train on specific
norms, however, the training programs should consist of useful information that will give better
understanding of why things are the way they are (Zakaria, 2000). The training should not only
be for employees but also their relocating families because even though an employee may have
no issue, their family member might and that may still cause the employee to make an early
return (Bross, Churchhill & Zifkin, 2000). More people and businesses of Cayman are
conducting business overseas and recruiting global talent, therefore there should be tailored in-
house training methods of how best to deal and interact with people of these foreign cultures
(Bross, Churchhill &Zifkin, 2000). In accordance to the interviewees, both were similar in their
responses that any implementation or improvements of the cross-culture training should involve
CROSS CULTURE TRAINING FOR EXPATRIATE WORKERS Melody Martin 17
post relocation training. Although the training received prior to relocation is a benefit, having
continued training would alleviate a lot of other frustrations that are caused by working in a
The above results implicate that although cross-culture training may not be a necessity of
relocating employees to Cayman, it can still greatly benefit employees and companies in many
aspects. The main recommendation for cross-culture training would not be to focus only during
the on-boarding process. Instead the cross-cultural training should be constant throughout the
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proposal/?gclid=CJ73vIbZ9s4CFYwehgodGxINIg
Spong, A., & Kamau, C. (2012). Cross-cultural impression management: A cultural knowledge
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Appendix A
Table 1
Table 2
CROSS CULTURE TRAINING FOR EXPATRIATE WORKERS Melody Martin 22
Table 3
Table 4
CROSS CULTURE TRAINING FOR EXPATRIATE WORKERS Melody Martin 23
CROSS CULTURE TRAINING FOR EXPATRIATE WORKERS Melody Martin 24
CROSS CULTURE TRAINING FOR EXPATRIATE WORKERS Melody Martin 25
CROSS CULTURE TRAINING FOR EXPATRIATE WORKERS Melody Martin 26
Appendix B
Interview 1
Yes
N/A
N/A
6. If yes, in what aspects of the business has the cross culture training been beneficial?
N/A
7. During the exit of an expatriate employee, what is the most common reason for leaving?
8. If there is no cross-culture training program, what is the reason your company has for not
creating one?
9. If there is no cross-culture training program in place, do you think there is a need for one
and why?
CROSS CULTURE TRAINING FOR EXPATRIATE WORKERS Melody Martin 27
Yes, because it can better prepare people to work in our very diverse work
10. If you were to implement or improve your cross culture training program what would it
include?
There's so much I would doOn going cultural events to interact the current
difficult situations.
Interview 2
Yes
Yes, there is a day class room session to go over the history of the Cayman
Islands, and a which does a tour of the Island. Both are conducted by selected
local employees.
CROSS CULTURE TRAINING FOR EXPATRIATE WORKERS Melody Martin 28
Yes- the department receives positive feedback that they have a better
6. If yes, in what aspects of the business has the cross culture training been beneficial?
7. During the exit of an expatriate employee, what is the most common reason for leaving?
8. If there is no cross-culture training program, what is the reason your company has for not
creating one?
N/A
9. If there is no cross-culture training program in place, do you think there is a need for one
and why?
N/A
10. If you were to implement or improve your cross culture training program what would it
include?
To expand from just the on-boarding segment and have more interactive training
to include other cultures once they are settled in. It should have informative a