The What-Why-How Strategy

Use it to plan your content!

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What Why How

This is your opinion. The reason or rationale for your The details that support your
Often its also your main opinion. opinion and reasons. For
idea the most every reason you should
important thing you have at least one detail:
want your audience to
Evidence: metrics, facts and
know.
other tangible
measurements
Examples: familiar models
from real life, literature, etc.
Explanations: definitions or
descriptions of how
something was, is or will be
achieved

Audience
A detailed description of your audience. Guides voice and tone.
Writers Personality A detailed description of the type of person and his/her

314 Bolin Forest Dr. Carrboro, NC 27510 919-967-3712 margot@thewordfactory.com

WWH Strategy Chart Copyright 1995-2013 by Teaching That Makes Sense, Inc.
 personality the audience will trust. Guides voice and tone.

314 Bolin Forest Dr. Carrboro, NC 27510 919-967-3712 margot@thewordfactory.com

WWH Strategy Chart Copyright 1995-2013 by Teaching That Makes Sense, Inc.