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Creator Playbook: Set Yourself Up For Success On Musical - Ly
Creator Playbook: Set Yourself Up For Success On Musical - Ly
Playbook
Set yourself up for success on musical.ly
V 1.0
M U S IC A L.LY
INTRO
01: Start 04
Establishing Your Identity
Optimizing Your Profile
Checklist: The Basics of Posting
Defining a Content Strategy
02: Grow 14
Building Your Fandom
Engaging Your Audience
Measuring Success
03: Elevate 21
Taking Your Content To The Next Level
Boost The Quality Of Your Content
04: Glossary 26
05: Additional Featured Profiles 28
Optimizing
Your Profile
What to do?
1. Profile Name
Pick a name that is short, memorable,
and where possible, gives visitors an idea
of the videos you make or who you are.
TIP
3. Upload profile picture or video
If you already have amazing videos
To better showcase your personality and
in your library, posting some of these
content, use an existing video from your
on musical.ly can help jumpstart
camera roll instead of a picture.
your account (dont forget, musical.
ly is a platform where vertical videos
shine brightest).
Checklist:
The Basics of Posting
Vertical Video
The best videos are full vertical videos (aspect ratio of 1080 x 1920)
shot in the musical.ly app. You can convert your videos in your library
to vertical videos using editing apps or software.
Thumbnail
After you have shot or uploaded your video, give the musical.ly
community a reason to watch your video by selecting the most
captivating and intriguing thumbnail.
Category Selection
After posting your video, select the most relevant category for
your content. This helps surface your content to a wider audience.
Sharing
After you post your video, be sure to share it to your accounts
on other social networks and encourage your audience to follow
you on musical.ly.
Defining a
Content Strategy
Why is this important?
Your content plan will guide you in deciding what content to post and
when to post it. These are some good steps to take to build out your
content strategy and pipeline on musical.ly:
Entertain:
Give viewers a reason to follow your page and watch more of your
videos. Create content that makes people feel something and want
to share with their friends. You might incorporate one of the below
elements to your videos:
Format:
TIP
EX AMPLES
These formats are great for engaging Another fun way to engage with your
with your existing fans and friends. While fans is to add funny sounds or songs to
they do not receive as much distribution your videos. You can find plenty of sounds
for reaching new fans (although if its re- in our extensive sound library.
ally special sometimes it can!), it is always
important to focus on both Growth and TIP
Engagement. These formats fall more in
the engagement bucket, and can be used
We do recommend, however, that
now and then to keep your fans engaged.
you post this type of content no more
Use some of the tools / formats described frequently than creative focus point
below whenever youre inspired to do so: #1 above. So, for example, if you are
posting 2 videos per week based on
live.ly: musical.lys integrated
your creative focus, then we would
livestreaming app allows you to go
recommend no more than 2 videos
live and talk to your fans. You can host
per week for these fan engagement
Q&A sessions, video call some fans
formats as well. (Of course, if Danc-
(aka guesting), and co-broadcast
ing or Live Streaming IS your creative
with other creators.
focus and talent, then of course, you
Duet: You can pick a lucky fan and would do those more often).
duet to one of their videos. Theyll feel
special and become a part of your fan-
dom. More on building your fandom in
the next section.
Engaging
Your Audience
Why is this important?
While you continue to work on
producing great content on musical.ly,
its equally important to focus on
how to grow your audience.
TIP
What to do?
There are a few easy steps to growing your audience.
Once youve had a chance to connect There are many different ways you
with other creators, get talking about can reach out to other creators in
what you want to create! Many creators the community:
use the following tools or tricks on our
Following & BFFing each other
platform already:
Commenting and engaging on
Duet functionality their content
Appearances or cameos in In-person at conferences or
each others content other creator-focused events
Tagging each other in the caption
Though agencies or creator networks
Guesting in through live.ly
Direct messaging within musical.ly
TIP
If you need some inspiration, trending Many of the top creators encourage
hashtags are a creative way to find new viewership through a variety of ways,
topics that will get your content exposed including:
to a new viewer base. Participating in
Asking fans directly to follow,
challenges helps you as a creator join
engage, etc.
and lead the community.
Posting on other social media
accounts mentioning that youre
TIP on musical.ly
Linking out your musical.ly videos
Do not abuse hashtags (for example, to your other social media
dont place captions on videos with Reacting to comments from fans
specific hashtags that arent relevant to
the content). The most relevant tagged
5. Build a Sense of Community
videos will be favored for discovery.
Call your fanclub a specific name (for
example, @fifthharmony fanclubs
name is Harmonizers and
TIP @YoJessicaFlores fanclubs name is
Flower Fam)
Use many different engagement Listen to your fanbase (BFF and
features such as live streaming and shoutout to them)
Q&A in order to reach your fanbase. Encourage mutual following
Guest star fans on live.ly
Duet with fans on musical.ly
Measuring
Success
Why is this important?
It is important to look at your key
metrics in order to see what is per-
forming best. Engagement metrics
like hearts and comments can be
tracked across individual videos
TIP
What to do?
1. Metrics to Monitor 2. Being Patient
Do not get discouraged if your likes or
musical.ly: followers are not as high as others.
Hearts Some users may have been on the platform
Comments for much longer, or may be connected to
Follows other users they are using for cross-promo-
tion. There are many factors at play here.
TIP
It can take some users a while to get distri-
Follows across musical.ly and other bution beyond their initial friends and fans,
platforms, especially when you link as much as a year or more. They key is to
your Instagram or YouTube handles keep producing high quality content you
to your profile love and that you would love to watch your-
self. Over time, new users start to get more
distribution in our recommendation algo-
rithm the more high quality content they
live.ly: create - which includes many data points
Concurrent Viewers beyond just Hearts and Comments that we
Total Viewers collect behind the scenes. So be patient,
Emoji-love (hearts on the live stream) keep at it, and keep checking this Playbook
Coins as we will always update it with new ver-
sions as the platform updates too.
TIP
Storyline:
Is your content scripted (e.g. comedy
sketch) or do you just need an outline of
the type of shots you want to capture
(e.g. travel vlog, Q&A, visual arts etc)?
Characters:
How many people will be in the video?
The quality of comedy sketches often
increases as you add in different
characters.
Advanced: TIP
Invest in a lighting course - e.g. 3 point
lighting. Vloggers, beauty gurus, prank- How to use story feature:
sters etc. can really elevate their content
1. Shoot video in-app, save
with a more intricate lighting setup.
to private.
2. Go to private videos.
Sound: Your viewers want to hear
3. Select Compile Story.
you so make sure the sound is clear.
4. Select the 4 clips you want
Some ideas:
to compile.
Use your devices headphone for
5. Reorder clips as desired.
up close shots.
6. Preview story.
Invest in a plug-in condenser mic
for your iOS or Android device. 7. Publish.
If shooting on another camera
(e.g. DSLR), use a condenser mic.
TIP
Badge: creators who make content for a Follow: subscription to another musers
specific category within musical.ly (for content; videos from creators youve followed
example, comedian or athlete); badges will show up on your Follow feed
sit on a creators profile For You: tailored feed of musical.lys that
BFF: known as best fan forever, this can only incorporate a musers interests; these videos
be given out from you to a user who follows you; appear on the Discover Page
a good way to encourage your closest fans to Hashtags: trends that happen on musical.ly;
follow you hashtags are searchable and display on the
Categories: types of content genres (for Discover Page, and are a great way to find
example, comedy or sports); creators have inspiration for new content (to participate in
the ability to self-tag the category for each hashtags, write them in your video caption)
video they upload Hearts: fan-love for a musical.ly video
Coins: monetary rewards for viewers to share Leaderboard: top creators on musical.ly;
with live.ly broadcasters during their livestream; most likely displayed globally, by country,
users purchase coins to give to creators during or by category
livestream sessions Lenses: entertaining feature that overlays or
Collab: collaborating with another creator alters your face; sits within the creation suite
to make musical.lys in musical.ly (lenses are added and changed
Direct.ly: in-app message functionality every few days)
between musers Live Moment: format of video content
Duet: a stitching together of two videos into that is short (about 1 second), reserved,
one video; the format of a duet can be either and repeated
montage (flips back and forth between videos Live.ly: live-streaming app within musical.ly;
every 2 seconds) or split-screen (videos play fans who follow you on musical.ly are
simultaneously side by side) automatically following you on live.ly
Emoji-Love: metric measuring hearts given Muser: a musical.ly user
within a livestream on live.ly
Face.ly: entertaining feature that alters
features on your face; sits within the creation
suite in musical.ly
Feature/Featured Feed: videos that get pushed
to more than just a creators followers; featured
videos appear on the Featured tab of the
homepage and are distributed to users across
the globe
Brent
Rivera
@brentrivera
Naming: TIP
His username (@brentrivera) is drawn from
his actual name (Brent Rivera) and consistent if your account featured interesting
across other platforms, which allows musers cats from around the world, you should
to find him easily in search. showcase cats rather than yourself.
Social media accounts:
Brent links his other accounts so that
his followers know its really him when
Content topic & format:
they want to follow him on musical.ly.
After selecting a few videos, it is very
Profile picture: clear to anyone who visits Brents
A clear profile picture that showcases profile that he makes comedy sketch
the main subject of Brents content; videos using a specific format (stop &
In this case Brents comedy sketches go character-based sketches).
feature mostly himself.
DeVore
Ledridge
@devorelol
Lauren
Godwin
@laurengodwin
Planning: Editing:
Lauren creates comedy sketches using Lauren creates an audio script and uses that
original audio and characters. Her story is separately before stitching together the
thoroughly planned out well in advance. video and audio. She carefully reviews her
She invests in quality lighting and costumes content before publishing it publically. This
for her characters. helps her create simplified, yet
complete, short stories for fans.
Danny
O Foto
@realdannyo
Thumbnails:
Danny chooses his thumbnails very strategi-
cally. Instead of instantly posting his videos,
he takes the time to choose a thumbnail that
will be intriguing enough to draw a viewer
into his video.
Vincent
Marcus
@vincentmarcus
Next
Town Down
@nexttowndown
Next Town Down is a 5-piece boy band that uses musical.ly to share
their singing talent, engage with their fanbase and communicate info
around music releases.
Brodie
Smith
@brodiesmith
Luka
Kutsia
@lukakutsia
Lucy
Maguire
@lucymaguire
Paranormal.Live
(Spencer & George)
@paranormal.live
Tom Weasley
(Out The Box)
@outthebox