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    Wing It Wednesday

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    Anonymous kUK9qRFg
    The document announces Wing It Wednesdays, a promotion by Deliveroo where participating restaurants will offer 50% off one wing dish every Wednesday in January to increase order volumes and customer acquisition. The promotion will be communicated through Deliveroo's owned channels as well as digital advertising, newsletters, PR features with bloggers, and restaurants are asked to confirm participation by December 27th.

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    Wing It Wednesday

    Uploaded by

    Anonymous kUK9qRFg
    21 views7 pages
    The document announces Wing It Wednesdays, a promotion by Deliveroo where participating restaurants will offer 50% off one wing dish every Wednesday in January to increase order volumes and customer acquisition. The promotion will be communicated through Deliveroo's owned channels as well as digital advertising, newsletters, PR features with bloggers, and restaurants are asked to confirm participation by December 27th.

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    Wing it Wednesday deck

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    The document announces Wing It Wednesdays, a promotion by Deliveroo where participating restaurants will offer 50% off one wing dish every Wednesday in January to increase order volumes and customer acquisition. The promotion will be communicated through Deliveroo's owned channels as well as digital advertising, newsletters, PR features with bloggers, and restaurants are asked to confirm participation by December 27th.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    21 views7 pages

    Wing It Wednesday

    Uploaded by

    Anonymous kUK9qRFg
    The document announces Wing It Wednesdays, a promotion by Deliveroo where participating restaurants will offer 50% off one wing dish every Wednesday in January to increase order volumes and customer acquisition. The promotion will be communicated through Deliveroo's owned channels as well as digital advertising, newsletters, PR features with bloggers, and restaurants are asked to confirm participation by December 27th.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 7

    Wing it

    Wednesdays
    Team Deliveroo
    Wing It Wednesdays

    This January, brush up on your chicken wing eating technique because every
    Wednesday is Wings Wednesday!

    This January, were going big with chicken wings. If you cant decide what to
    eat, heed our advice and just wing it!.
    How to
    participate?
    Offer 50% off one wing dish on Wednesday for 1
    month ( total of four Wednesdays)
    WHY DO IT?

    On average offers increased weekly order volumes


    30-50%
    Enjoy a uplift in new customer
    by over 100% for the participating acquisition with the campaign
    outlet
    Communication
    Strategy

    Channels Details

    Deliveroo owned channels eDM to our base of 400,000 customers, FB and IG reach of over 30,000,
    Deliveroo Blog, Line Push

    Digital SEO, SEM, Paid Social Ads

    Newsletters and third party Honeycombers, Urban Journey, Have Halal; Will Travel, DiscoverSG
    communications

    PR PR push with Features with bloggers

    *Subject to change
    Timelines & Next Steps

    Items Timelines

    Restaurants to confirm participation 27 Dec

    Confirm items, description, image and logos 29 Dec


    (in order to be included in PR /bloggers)

    Campaign period 3 31 January 2018


    CONTACT
    Subtitle

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