Urban Ladder

[ Entrepreneurship Assignment ]

SUBMITTED BY

Apurv Sharan D-11

Sheikh Neelam Jhan D-50
Anirudh Bhaduri D- 08

SUBMITTED TO

Dr. Amit Kumar

SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES (SIMS)

(CONSTIUENT OF SYMBIOSIS INTERNATIONAL UNIVERSITY)

Date of Submission: 05th Jan2017

Contents
SUBMITTED BY ....................................................................................................................... - 1 -
SUBMITTED TO ....................................................................................................................... - 1 -
New Business Product and Service Ideas ................................................................................... - 3 -
Brief History of the Entrepreneur ............................................................................................... - 3 -
Trends observed by the entrepreneur .......................................................................................... - 4 -
Problems identified by the entrepreneur ..................................................................................... - 4 -
Gaps identified by the entrepreneur ............................................................................................ - 5 -
Personal characteristics of an entrepreneur................................................................................. - 5 -
Potential competitor of entrepreneur .......................................................................................... - 5 -
References ................................................................................................................................... - 6 -
Turnitin Report 0% Similarity ................................................................................................. - 6 -

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New Business Product and Service Ideas

Urban Ladder, the online furniture retailer, reported a more extensive misfortune in 2014-15,
hurt by a spurt in publicizing and promoting costs and a broadened wage charge. The dreary
aftereffects of the firm sponsored by Ratan Tata and funding firm Sequoia Capital come when
numerous financial specialists are mauling back on crisp subsidizing, provoking start-ups to
concentrate on benefit.

Urban Ladder was begun by Ashish Goel and Rajiv Srivatsa in 2012. Ashish Goel beforehand
worked with McKinsey and Company and served as the CEO of Amar Chitra Katha. Rajiv
Srivatsa already worked with Cognizant and Yahoo! before helping to establish Urban Ladder.

Brief History of the Entrepreneur

He was chief operating officer of ACVK Media. ACK Media is an excitement and training
organization for youthful groups of onlookers. We are a special 'start-up' that has obtained some
of India's most-adored brands including Amar Chitra Katha, Tinkle Magazine; surely understood
exclusive characters like Suppandi and a world-class liveliness and gaming studio. We are
building up an arrangement of items that utilization imaginative innovation and India-driven
substance. We are additionally extending our range by reinforcing circulation in India and key

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outside business sectors, propelling on the web benefits, and banding together with TV, Film and
different broad communications.

India's driving merchant of books and magazines, now an ACK Media amass organization. Our
goal is to upset the entrance of media items in India, and make a power-house in the space. A
power-house that stays with and in front of the quickly evolving scene.

Innovation, advancement and reach will be the foundations of our prosperity, expanding on an
association culture of fair and preservationist business rehearses.

Trends observed by the entrepreneur

The overlooked details are the main problem. Back in July 2012, when Bangalore-based Urban
Ladder propelled its site, it was stacked with various components that helped purchasers know
the finest subtle elements of each household item. One of the components that got everybody's
consideration was items being shown alongside a human outline. The motivation behind this
component was to give purchasers a reasonable thought of the tallness and width of furniture
when contrasted and a normal individual's stature. The component turned into a moment hit, and
inside a couple of months, its rivals duplicated the thought. It has gotten to be industry standard
now to show outlines with items.

Problems identified by the entrepreneur

Furniture is a long tail business. For example, purchasing a versatile is unique in relation to a
couch. Before making a buy, the purchaser is pretty much beyond any doubt about the telephone
display (Apple iPhone or Samsung Galaxy S6) to purchase. Since furniture items are not
standard, a customer needs to see different decisions before purchasing. "That is on account of

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the purchasers are not certain about the outline they need to purchase," says Pepperfry's Shah. He
refers to a case: "In a building, if there are 50 pads, every home would probably have an alternate
bed however some would have comparable telephones. On the off chance that you need to win
the home space, you require assortment and reach. I have both..

Gaps identified by the entrepreneur

An extensive part of the general $20-billion furniture and decorations advertise in India is
disorderly. Furniture e-posteriors know individuals still have hindrances about purchasing
extensive ticket things, for example, furniture on the web. Both organizations are investigating
every possibility in this fight. An example: A couple days before Tata put resources into Urban
Ladder, Goel had gone by his Mumbai office for a meeting. While holding up in the workplace, a
couch set got his consideration.

Personal characteristics of an entrepreneur

In the underlying days, with no subsidizing, the organization had built up the Urban Storage App
as a standalone application concentrated particularly on an utilization case. From that point,
while propelling the following application, Living Spaces, they had a decision of keeping it
particular or joining it with the prior application. The chose to keep it isolate since the utilization
case was such. Both these applications are substantial on size and the functionalities required are
additionally altogether different.

Potential competitor of entrepreneur

It contends with Pepperfry (Trendsutra Platform Services Pvt. Ltd), which has so far raised $128
million from Goldman Sachs, Norwest Venture Partners and Bertelsmann India Investments,
among others and Livspace, which has cleaned up $28 million from Bessemer Venture Partners,
Helion Venture Partners and Jungle Ventures. The move to list on Amazon will furnish Urban
Ladder with an extra channel of offers.

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References
http://www.slideshare.net/gaurav16goel/india-home-furnishing-ecommerce-fabfurnish-vs-
urbanladder

https://www.google.co.in/search?q=urban+ladder+website&rlz=1C1CHWL_enIN710IN711&so
urce=lnms&tbm=isch&sa=X&ved=0ahUKEwj-
womq_qjRAhXFJpQKHUz6DwwQ_AUICSgC&biw=1366&bih=638#imgrc=gnwvZxEtktIv5M
%3A

http://www.businesstoday.in/magazine/cover-story/ecommerce-online-furniture-market-urban-
ladder-vs-pepperfry/story/218866.html

http://www.livemint.com/Companies/YahWCeMCAQVNmx7JFQcNNJ/Urban-Ladders-loss-
widens-as-marketing-expenses-bite.html

http://www.livemint.com/Companies/1ViiJy0kNhCDsw4od59XjI/Urban-Ladder-ties-up-with-
Amazon-India-to-boost-sales.html

Turnitin Report 0% Similarity

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