11/13/2017 Determinants of Customer Retention

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Determinants of Customer Retention

According to the market evidences following are the main determinants of customer retention:

1. Delivered quality of
products and PREVIOUSARTICLE NEXTARTICLE
(METHODS-TOOLS-FOR-
services versus (CUSTOMER-RETENTION- CUSTOMER-
customer STRATEGY.HTM) RETENTION.HTM)
expectation: The
worthiness of a
particular product or
service does not
depend on its own Similar Articles Under - Customer Relationship Management
merits. It is only
worth and useful if it
meets all customers
expectation. If the Customer Retention (customer-retention.htm)
customer Customer Retention - Introduction (customer-retention.htm)
expectation is very
high and the Customer Retention Strategy (customer-retention-strategy.htm)
provided product or
service does not
Methods/Tools for Customer Retention (methods-tools-for-customer-
meet his expectation retention.htm)
then the customer Myths about Customer Retention (myths-about-customer-retention.htm)
will obviously not
purchase that
particular product
VIEW
(CUSTOMER-RELATIONSHIP-MANAGEMENT-ARTICLES.HTM)
again. Hence one of
the key facets in
determining
Authorship/Referencing - About the Author(s)
retention is the
deference between
the quality of the MSG team comprises experienced faculty and professionals who
product or service develop the content for the portal. We collectively refer to our team as -
provided and the MSG Experts. To Know more, click on About Us
customers
expectation. The
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between quality of
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expectation from Search
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11/13/2017 Determinants of Customer Retention

2. Value: Value here

MSG
could be de ned as Customer Relationship Management
the getting a quality
product at optimal
cost. Possibilities are
there that the
organization could Customer Relationship Management (what-is-crm.htm)
provide excellent Origin of CRM (origin-of-crm.htm)
quality product with
matching price or Features of CRM (features-of-crm.htm)
similar quality
products at
Importance of CRM (importance-of-crm.htm)
comparatively lower CRM and Marketing (crm-marketing.htm)
price. Some times
the organizations CRM and HR (crm-hr.htm)
justify a lower quality Misunderstandings about CRM (misunderstandings-about-crm.htm)
product to be of
good quality product Bene ts and Challenges of CRM Software (customer-relationship-
and argue to get management-software.htm)
greater price. After
CRM (Customer Relationship Management) Software and Its
the customer
Importance (customer-relationship-management-software-
identi es that real
importance.htm)
value of the product
is not worth its What is Customer Relationship (what-is-customer-relationship.htm)
quality it may lead to
customer detection. Types of Customers (types-of-customers.htm)
Orientation of Customers (orientation-of-customers.htm)
Customer Modeling (customer-modeling.htm)

next (methods-tools-for-customer-retention.htm)

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