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Food and Culture: Assignment 2: Interpretation& Analysis
Food and Culture: Assignment 2: Interpretation& Analysis
SS 2 MEDAN SELERA
COMMERCIAL
RESIDENTIAL
COMMUNITY
TYPOLOGY
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TYPOLOGY
Typology of food court allows a mixture of different choices of food co-exist in a same
space unlike typical shophouses which seperate the food outlet according to their type
such as chinese food and western, main course and dessert.
ACCESSIBILITY
ACCESSIBILITY
Difference from other food outlet in shophouses, SS 2 food court multiple entrances which
are convenience for different groups of community.
SEATING
SEATING
TABLE
SHARING
GROUP INDIVIDUAL
Open plan of food courts allows different arrangement of seatings which fulfil the need of
individual consumer or consumer who visit in a group.
INDOOR VS OUTDOOR
INDOOR VS OUTDOOR
Transition from outdoor to indoor shows the middle part of food court always cramp with
crowd as because of easy access to food stall. This situation created a more peaceful and
spacious area in the front and back of the food court. The different in spatial quality gives
the consumer more choices in selecting their seats.
OPENNESS
OPENNESS
Openness of stall in food court creates physical and visual connectivity between food
consumer and the stall owner, blurring the barrier between private and public space.
SENSES
SENSES
Due to the diversity in community, stalls in SS 2 Medan Selera serve food of different races
and country. Hence, a lot of different way of food preparation methods creating a mixture
of food scent and smoke stimulating the taste bud of consumer. Various type of lighting
also used to decorate the stall front in order to attract the consumer visually.
CONCLUSION
Affordable and food flavour once act as the main consideration when
consumer choosing their food. As the country facing modernization,
more and more food outlets with luxury design and nice
atmosphere slowly became the basic requirement for dining. Despite
facing these competition, SS 2 Medan Selera still manage to grab the
attention of consumer and become a place to bring the community
together. This interpretation shows that through good placemaking
and responses to community need, a food court can be a successful
role model for design of food outlet in the future.