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Big Data
Big Data
1 INTRODUCTION
The structured and unstructured large volumes of data, that inundate a
business on a day-to-day basis is called Big Data. The significance of the
quantity of data is not of importance here. It is what the organizations
intend to do with it that matters. It can be analyzed for insights that lead to
strategic business moves and better decisions
We are awash in a flood of data today. Data is being collected at
unprecedented scale in a broad range of application areas. Decisions
which were purely made on guesswork can now be made based on the
data itself. Such Big Data analysis now entices itself to control every aspect
of our modern society, including life sciences, retail, manufacturing, mobile
services, financial services, and physical sciences.
Variety: Data comes in all kinds of forms from structured, numeric data in
conventional databases to unstructured text documents, video, audio,
emails, stock ticker data and monetary transactions.
5 RETROSPECTIVE DETERMINISM
As per the original definition, Retrospective Determinism is the informal
fallacy that because something happened under some circumstances, it
was therefore bound to happen due to those circumstances.
This is the prime disadvantage of big data, as it relies on former behavior to
predict future behaviors. A customer's past is not a failsafe indicator of their
future, notably as consumer tastes and industry trends evolve swiftly.
Notwithstanding its surging prevalence, it also comes with a few other
unique sets of challenges, in particular, the tenor to confuse correlation with
causation, generally unqualified practitioners, a lack of conventional
scientific protocols, and a host of ethical/humane concerns.
6 WHAT CAN WE DO ABOUT IT?
Sure we cant change the basic functionality of the processes undergoing
with Big Data.
But, if we could couple Big Data with Artificial Intelligence. An AI which
analyses the market changes, and predicts the future actions of customers
contextually. An AI whose decision is not just based upon the past events,
but which also considers things like evolving trends, changes in industry,
inflation, demand etc., so that the decision taken is an informed one, be it a
strategic business move or to acknowledge an unprecedented insight.
For that, a deep understanding of Artificial Intelligence is required. It
wouldnt be considered to be an exaggeration to say that it may take years
of research to develop such an AI.