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CEO

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Learning Ability
Execution

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IQ

Intelligence Quotient

3Q

AQ EQ

Adversity Quotient Emotional Quotient



 1 2

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 iPhone
APP store

iPad

Touch
iTunes
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SEO

API

-
Q
 PVPage View
UVUnique Visitor
Bounce Rate/
Exit Rate/
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Conversion Rate to paying user
Average Monthly Spend
Ad Impressions
CPMCost Per Impression
CPA Cost Per Action

KPI
CPC Cost Per Click
CPS Cost Per Sales
ARPUAverage Revenue Per User
Listings
Listing Fee
Sales

ROI
Commission
Conversion Rate
Average Spend
Gross Margin
Acquisition Cost
Repeat Purchases
Chum Rate
Life Time Value
PRPage Rank
KPIKey Performance Indicators
ROIReturn On Investment
User Retention Rate
Active User
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/Loading/Login Time
2014/12/23
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business requirement
user requirement

functional requirement
system requirement



Business Requirements Document Market Requirements Document Product Requirements Document

BRD MRD PRD

Design
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User Interaction

User Interface


Product design is concerned with the
efficient and effective generation and development
of ideas through a process that leads to new
products.

Experience design is the practice

of designing products, processes, services, events, and
environments with a focus placed on the quality of
the user experience and culturally relevant solutions,
with less emphasis placed on increasing and
improving functionality of the design.

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60.00%

50.00%

40.00%

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20.00%

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AB Testing

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 Conversion Rate
TaskCompletion Rate



-
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1.
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3.


-
-
+
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 AARRR
CAC Customer Acquisition Cost
Acquisition

DAU MAU Activation

1-Day Retention 7-Day Retention
D+1D+7 Retention
ARPU ARPPU
LTV = ARPU * Revenue
LTV CAC =

K-factor Refer
K = () ()
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--
-- 9950

 SMART

Specific Measurable Achievable Realistic Time-bound

KPI-ROI

Time

ROI

KPI

Scope

Quality Cost


Part 3
.PM

 QAUI

1.
2.
3.
PM

 USER

PM

 leader
manger

 Summery
1 2 3

4 5 / 6



PM

Part 4

Workshop
PM
XXX

Thanks!