Technology Breakthrough

Defrosted fruit & berries that are just-picked fresh!

Fresh-Defrost™ Ltd.
23 Shmotkin St.
Rishon Le Zion,
ISRAEL 75363
Fresh Defrost™ - New Breakthrough Solution

• Developed by a team of scientists (PhDs) and food technologists with

commercial fruit production know-how and experience.

• Patent pending for international PCT.

• Subsidiary of Juran Technologies – Leading developer and

manufacturer of innovative fresh-cut systems.

• Applied prior to freezing, new technology maintains fruit freshness for

up to five hours after defrosting!

Low Temperature Storage of Fruit & Berries

• Growing demand for natural health foods and convenience.

• According to Information Resources, Inc. (IRI): The US frozen fruit

market for the year ending June 2006 is valued at $300 million, a

significant increase in profit.

• Freezing is increasingly widely used in the fruit market, despite its

adversely effecting fruit quality.

• Due to dictates of technology limitations, only a very few varieties of

fruit are frozen.

Frozen Fruit is Gaining Popularity.

• In the past: “finding out-of-season fruit meant consumers had to turn

to expensive imported produce, canned fruits, and just a few frozen

options. All that has changed, as frozen fruit is gaining momentum in

the freezer case.”*

• §Fresh Defrost™ will reinforce and strengthen this trend.

• *according to S.J. Wisnow, Quick frozen foods International.

Uses of Frozen Fruit:

• As whole fruit

• §Fruit salad: Fresh-cut frozen

• §Desserts: Ice-creams, cakes, pies

• §Home-made smoothies

• §Commercial juice production

Current Problem of Freezing Fruit

• Decreased quality: Flavor, color and aroma deterioration.

• Structural damage: Cell membrane breakage caused by ice crystals

• Drip Loss: Decreased liquid-holding ability due to broken cell

membranes; juice leakage and loss of structural density.

• Mechanical traumas: Increased susceptibility to damage during

processing.
New breakthrough solution :

Fresh Defrost™ Technology

Fresh Defrost™ - The Process

• Designed as an add-on to existing IQF facilities

• Easily deployed

• No chemicals, no damage.

• Reduces loss of juice during defrosting to only 0.5-3.0% compared to

18-25% with conventional freezing methods.

• Solves the problems of Low Temperature Storage.

 Fresh Defrost – Flow Chart

Raw materials
(Choice of cultivar)

Maturity assessment Freezing

Harvesting and transportation

Freezer Packages Cold-storage and packaging

Factory gate inspection

Preparation Transportation to retailer

(Cleaning/washing, peeling, slicing, dicing)
Fruits already tested with successful results*:

• Berries Cherries

• Pomegranate Arils Strawberries

• Pomelo Apricot

• Mango Melon

• Litchi Pineapple

* With exception of certain varieties and depending on time of picking

Pomegranate arils
Applications of the innovative Fresh Defrost technology
(Treated samples shown 3 hours after defrosting)

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Pomegranate arils
Applications of the innovative Fresh Defrost technology
(Treated samples shown 3 hours after defrosting)

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Cherry
Applications of the innovative Fresh Defrost technology
(Treated samples shown 3 hours after defrosting)

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Kiwi
Applications of the innovative Fresh Defrost technology
(Treated samples shown 3 hours after defrosting)

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Apricot
Applications of the innovative Fresh Defrost technology
(Treated samples shown 3 hours after defrosting)

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Melon (Charante)
Applications of the innovative Fresh Defrost technology
(Treated samples shown 3 hours after defrosting)

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Strawberry
Applications of the innovative Fresh Defrost technology
(Treated samples shown 3 hours after defrosting)

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Litchy
Applications of the innovative Fresh Defrost technology
(Treated samples shown 3 hours after defrosting)

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Process Description (a)
Process Description (b)
Fresh Defrost™ Major Advantages

• Superior Results to conventional IQF processing plants. Allows re-freezing with

minimal deterioration.

• Brings Convenient fresh-frozen fruit to end consumer

–Instead of fast (junk) food), fast (Healthy-fruity) food.

• Opportunity to market exotic fruit and flavors All year round.

• Proved and trusted technology: Supported by a major player in the US fruit

market

• Ahead of the competition

Fresh Defrost ™ - Special Opportunity for:

• Supply-chain vendors

• Food processing plants

• Distributors, wholesalers and retailers

• Food service businesses

Generating New Markets:

• Freezing fruit that was never previously frozen

• Bringing better quality frozen fruit to the market

• Allowing catering companies, hotels and restaurants to enjoy fresh-frozen fruit

all year round with no issues of deterioration or waste

• Serious expansion into the fresh-cut market, allowing the home consumer to

store Fresh Defrost ™ products and use them when convenient and in the

required amounts.
Thank you for your time

Fresh Defrost™ LTD.

23 Shmotkin St.
Industrial area
Rishon Le Zion
Israel 75353
Tel: +972-3-9642138
Email: ofer@freshdefrost.com