Ali Heydari

3rd Semester
Section B
Introduction
 Dainik Bhaskar (Hindi: is an Indian
Hindi-language daily newspaper published by D B
Corp Ltd..
 It was started in year 1958 fromBhopal, the capital city
of Madhya Pradesh.
 As of 2012, its National Editor is Kalpesh Yagnik who
operates from Bhopal, Madhya Pradesh.
 Dainik Bhaskar launched Business Bhaskar, the first
business daily in Hindi, on 27 June 2008.
 As of 2011, Business Bhaskar is the largest Hindi-
language business daily and has nine editions (Delhi,
Bhopal, Indore, Raipur, Panipat, Jalandar, Ludhiana,
Chandigarh and Jaipur). Yatish K Rajawat is its
founding editor.
 Dainik Bhaskar was first published in Bhopal and
Gwalior of the central province.
 The newspaper was launched in year 1956 to fulfill the
need for a Hindi language daily, by the name Subah
Savere in Bhopal and Good Morning India in Gwalior
in year 1957, it was renamed as Bhaskar Samachar In
1958, it was renamed as Dainik Bhaskar which in 2010,
was the No. 1 daily newspaper in India (and No. 11
worldwide) in terms of circulation.
Summary of the supplements to Dainik Bhaskar
Supplement Frequency Focus/Contents
Madhurima Weekly Women’s Special

Rasrang Weekly Entertainment for all

groups

Bal Bhaskar/Young Fortnightly Children’s

Bhaskar Entertainment
Navrang Weekly Bollywood and
Entertainment
Madhumita Weekly Women’s Special

Sabrang Weekly Mixed

CIRCULATION
 Dainik Bhaskar is the daily Newspaper that is most
largely circulated in India.
 It has a daily circulation of 226,804.
 It is the 11th highest circulated Newspaper Globally.
 Although originally published and circulated only, in
Madhya Pradesh, the newspaper has expanded
significantly outside the state.
 By, 1995 – Dainik Bhaskar displaced ‘Naiduniya’ as the
No.1 newspaper in Madha Pradesh
Identification of Market
 Jaipur
 It was identified as the next big market. (1996)
 It targeted to be the no. 2 Newspaper in Jaipur in terms
of Circulation.
 The first day , it maganed to reach a circulation figure
of 50, 000 in Jaipur city.
 The circulation reached 172, 347.
 It became the number: 1 – most largely circulated
newspaper daily in Jaipur.
 Chandigarh: (May, 2000)
 The same strategy as Jaipur, was used to launch the
newspaper in Chandigarh.
 Earlier English newspapers outsold Hindi newspapers
by six times in Chandigarh,
 When Dainik Bhaskar entered Chandigarh, it became
the market no.1 in circulation with 69, 000 copies.
 Haryana (June, 2000)
 Relaunched in Haryana with a circulation of 69, 000 copies
 Ahmedabad, Gujarat
 It was launched in Ahmedabad as Divya Bhaskar and on
June, 23, 2003 it became the number one most largely
circulated newspaper in Ahmedabad, creating a world
record. With 452, 000 copies.
 It then entered Surat and Vadodara. By 2009, Divya
Bhaskar became the largest circulated daily in Gujarat.
 After the success in Gujarat, Dainik Bhaskar Group
entered Punjab in 2006 and Jharkhand in 2010 with
great success.
 The quest for growth led DBG to launch its newspaper
in Maharashtra in 2011. It has successfully launched in
Aurangabad, Nasik, Jalgaon, Ahemdnagar and Solapur.
 DNA
 In 2004
 The company launched an English daily , DNA (Daily
News Analysis) in Mumbai and it is the second largest
circulated in the city.
 Today it is published from Mumbai, Pune , Bangalore,
Ahmedabad and Jaipur.
DISTRIBUTION

 Dainik Bhaskar group have always come across as keen

on their record of circulation.
 They made heavy investment in state of art machinery
and the newspaper is available in every nook and
corner in the market cities.
 Bus Stands, Hawkers distribute the newspaper in
trains , Eating out joints, etc.
 They always offer attractive invitation price.
 They are very well channelled through their markets.
AWARDS
 International News Media Marketing Association Awards
 “Marketing Solutions for Advertising Clients”
 Bronze award for Public Relations and Community Services
 Abby’s Bronze Award at Goafest its unique Print
innovationin Campaign India Magazine
 Platinum award for Public Service Catagory at 39th
Creativity
 Unique Print Innovation in Campaign India Magazine
where all ‘A’ letters were removed from the front page.
(39th Creativity)
 Silver award for Newsletter B2B Catagory , at 39th creativity
 Gold Awards at the Global Youth Marketing Forum for Best
Creative – TV “Zidd Karo Duniya Badlo”
AWARDS
 Divya Bhaskar – Print India Newspaper Printer of 2009
 Dainik Bhaskar;s Rajastan entry is identified as Orrbit
breaking innovation.
 Divya Bhaskar won the “IRFA” Asia Pacific Award for Best
in Print in quality and the consistency the newspaper has
shown through a period of time.
 Dainik Bhaskar got voted as the consumer super brand of
2009
 Marico India award for the best innovation 2007 – 2008.
 Gold award for Best Launch in Punbaj at the Asian
Publishing Mangament Awards
 IFRA Asia’s Annual Media Awards 2004 for best in
information graphics. It won the Gold award.
Dainik Bhaskar , A success story
 Direct and Aggressive Marketing
 Whenever it enters a new market it uses direct
marketing to establish leadership from day one. From
1996, Dainik Bhaskar started establishing themselves
as a customer centric organisation.
 Publishing the newspaper is entirely based on
Audience Taste and Requirements.
 Bridging the gap between the Entrepreneur and the
customer.
 Effective Pricing Policy
 Flexibility is the key
 The group has always been well planned but also open
for a last minute changed.
 Example: In Ahmedabad, the group was about to come
up with two supplements for Divya Bhaskar because it
is a city of 5 million readers ....
 When the newspaper began its circulation in Haryana,
it was still being published from Chandigarh but
people from Haryana resented.
Key Reasons for the success of Dainik
Bhaskar and why it is No. 1 today?

 Marketing Aggression
 Localisation of News
 Use of Local and English Languages
 Good channel of distribution
 Favourable rapport with ad agencies and advertisers
 Creative innovations such as events marketing
Thank You …