Chakravarty’s Piano: The importance of Marketing Research

Case Summary
By
Gaurav Mittal
Roll No: 217

The contextual investigation of Chakravarty and his piano show is an

endeavour to demonstrate the importance of different parts of marketing
research which are frequently disregarded or not considered in the business
world. In music the arrangement is paramount and in fact it is only called music
because it has a coherent and orderly fashioned dispositions of notes and
rhythms. Similarly, in businesses and marketing to get the outcome as pleasing
or rather achieving as expected the steps must be taken in sequence and
appropriate amount of emphasis should be given on each one of them.
Comparing the audience’s business lives with the notes of his piano,
Chakravarti starts explaining the notes and octaves of his piano along with
other trivial details to make a point about the people focussing too much on
unimportant numbers of sales in business.
He additionally goes ahead to state how business people are probably
going to cloud their understanding and focus on few evidently key parameters,
for example, historical sales or profits. It could be because of different mental
factors, for example, heuristics or affirmation predisposition or accessibility
inclination. These have been contrasted and the single notes which are
probably going to be overlooked soon, for example, memorable information or
deals or any figure because of absence of comprehensive qualities. We as a
whole should endeavour to discover whatever is left of the notes or in the
event of organizations other basic viewpoints in request to dispose of our
endless numbness.
In the event that we consider centre octave of centre notes as sales
figures, then we should first endeavour to look down keeping in mind the end
goal to discover what prompted those figures. That is a much more astute
domain where the real mood or the wellspring of the business dwells. These
are the clients of the business who prompted a wide range of wonders be it
sales, profits or brand acknowledgment/reliability. It is just when we take a
gander at the figures keeping the clients at the centre, we wind up noticeably
significantly more intelligent as it was exhibited by Chakravarty by hitting
centre octave and one octave beneath to create a congruous more cadenced
sound. The substance is to go down the scale and discover the establishments.
When we go additionally down we find further establishments, for example,
implicit client needs, which are yet to be acknowledged, which would appear
to be comparable to the significant bass notes in music. This has again been
indicated when Mr. Chakravarty plays the piano with the bass notes and music
turns out to be sweeter with the movement of notes. A marketer in this way
should consider every one of these components in movement such as implicit
needs of the clients, clients themselves and after that sales or profits.
Adding to his point he describes that the foundation notes of business
are understanding the customers which make the market, their stated and
unstated true needs which are often not deciphered as they ought to be but
more suited to the personal whims and fancies. And similarly, the upper
octaves which have the bass notes and which also make the performance more
profound were akin to potential future scenarios of the business which the
businesses must not fail to overlook. These future scenarios contain the scope
of future technology that could be potentially used to leverage the business.
Thus, Chakravarti subtly puts forward his message that people must increase
their consciousness to catch the sound of their market, rhythm of their
business and melody of the future.
Chakravarti then goes on to explain the importance of feedback in
ascertaining the performance, be it business or musical performance. He states
that quantitative results do not mean much if the qualitative aspects are
ignored. He stressed that to improve performance, undertaking research was
important. Quantitative data may be misleading and fail to provide a true
representation of the performance but coupled with a subjective research of
the customer, a true analysis of the situation could be obtained. The essence
lied in connecting with the customers and knowing what they value the most.