Professional Documents
Culture Documents
NM2219 Ethics in PR
NM2219 Ethics in PR
Relations
Fran Nathan
NM2219
Feb 4 2008
• To define ethics
• To understand the importance of
ethics in PR practice.
• To apply ethical decision-making.
• Ethical ≠ Legal
• Ethics is middle ground between tight
enforcement and unlimited freedom.
• Penalties - conscience and social
disapproval
Page 149-152
• Professional Ethics
• Imperative of Trust*
• Professional privilege
• Social Responsibility*
• Lack of competence/Overwork
• Conflict of interest
• Confusion about what is ethical vs what is
legal
• Ignorance of cross-cultural ethics
• Short-term thinking
Tuesday, February 2, 2010 23
Ethics and PR Models
Principles Loyalties
• Drug trials: 80% get faster relief; 20% become seriously ill.
Definition/situation Values
Principles Loyalties