Professional Documents
Culture Documents
2904 Question Bank Unit 1
2904 Question Bank Unit 1
Q1 What do you mean by sales management? What are the various objectives of sales
management?
a) Organization by product
b) Organization by territory
c) Organization by customer
d) Organization by function.
Q4. Explain the procedures for designing sales force territories. Explain what factors need to be
considered in assigning sales force work load.
Q5. How important is sales forecasting in a company? Differentiate between qualitative and
quantitative forecasting?
Q6. You are sales manager in a reputed auto company. According to you explain what are the
requisite skill and roles are needed to be a successful sales managers?
Q7. Define strategies. Elaborate various sales management strategies with examples.
Q8. What are the methods used to determine optimum size of the salesforce?