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Institute of Information Technology and Management, New Delhi

Class: MBA Semester: III Semester

Subject Code: MS-211 Subject: Sales & Distribution Management

Question Bank – Unit- I

Q1 What do you mean by sales management? What are the various objectives of sales
management?

Q2. Explain the process of personal selling with examples.

Q3. Make a structure of different sales organization

a) Organization by product
b) Organization by territory
c) Organization by customer
d) Organization by function.

Q4. Explain the procedures for designing sales force territories. Explain what factors need to be
considered in assigning sales force work load.

Q5. How important is sales forecasting in a company? Differentiate between qualitative and
quantitative forecasting?

Q6. You are sales manager in a reputed auto company. According to you explain what are the
requisite skill and roles are needed to be a successful sales managers?

Q7. Define strategies. Elaborate various sales management strategies with examples.

Q8. What are the methods used to determine optimum size of the salesforce?

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