Google Hummingbird

By
SEOINDIARANK
Chennai, INDIA
Mobile: +(91)-8056249355
INTRODUCTION

 Google Hummingbird, named for the “fast and precise” results

it is intended to deliver, was announced at the company’s
15th anniversary conference on September 26, 2013.

 Hummingbird’s strength is the ability to quickly analyze longer,

more complex questions and provide the best answer to the
searcher with the fewest possible clicks.

 "Hummingbird" algorithm is a more human way to interact with

users and provide a more direct answer unlike its previous
versions Panda and Penguin.
 DIFFERENCE BETWEEN OLD AND NEW SEARCH TECHNIQUES :

Previous Search Techniques Google Hummingbird Search

1) Keyword based search 1) Question-based, conversational, semantic

search(takes into account why,
when,who…)

2)The same search yields same result 2) The same search may yield different results
for different users. to each user, based on current circumstances

3)Search technique does not use user 3)It uses user information like previous
information for searching downloads, geographical location, social
shares etc.

4)It cannot handle complex search 4) It can handle long complex search strings.
strings. It uses Google’s knowledge graph.

5) Provides users many possible options 5)It starts with answering the question. This is
to continue with search called “conversational search”.
KNOWLEDGE GRAPH:

The Knowledge Graph is a knowledge base used by Google to

enhance its search engine's search results with semantic-
search information gathered from a wide variety of sources
 PAGE RANK ALGORITHM
A webpage’s ranking is determined by analyzing the ranking of all
the other webpages that link to the webpage in question.It is
calculated as,

‘n’ = the number of pages in the web.

C(Tn) = the PageRank of each page by the number of outgoing links on that
page
d= damping factor decrease the influence of all of the pages in relation
to the page in question

Example :
PageRank(p1) = (1- 0.5) + 0.5{ PR(p3)/3 +
PR(p4)/2 + ….}
GOOGLE SEARCH TIMELINE

Finding

Year
HUMMINGBIRD UPDATE
 It has updated the Page Rank Algorithm. It uses intelligent ranking
of webpages.
 It takes into account question based queries like “why”, “who”,
“when", "what” etc.
 The motivation for the ‘Hummingbird’ update, was the advent
voice-recognition searching.
o Indexing faster and put a higher premium on pages that are
more recent.

o Relationally links search queries and Web documents

o Pays more attention to each word in a query, ensuring that the

whole query - the whole sentence or conversation or meaning
- is taken into account, rather than particular words.
FEATURES OF HUMMINGBIRD
ALGORITHM
Hummingbird expands the use of the Knowledge Graph , so that
Google answers more complex search queries and also improves
the follow-up search process. For example, if we first search
“picture of Washington Monument” and then do a second search for
“how tall is it?” Google will understand the context of your second
query.

how tall is
it
 Comparisons
The knowledge graph enables more
comparisons between search objects (ex: “compare
butter vs olive oil”, “compare Earth vs Jupiter” etc.).

Geo-location enhancement

If someone asks “What’s the best place to buy an

iPhone 5s?” then Google will likely bring a result near to his
current location.

Improved mobile search design and

functionality

Voice search and Android/iPhone synchronization are

improved and will likely continue to improve quickly.
 A SIMPLE WORKING MODEL OF GOOGLE
HUMMING BIRD ALGORITHM
inputs Complicated Page Google
User query search
request engine

Response

Sort into pages Pages sorted

according to the according to
query – taking into page rank
consideration “
why”,”who”…

Most appropriate html

pages
IMPORTANT THINGS TO OPTIMIZE WEBSITE FOR
NEW ALGORITHM

For getting high Google rank of our website/blog:

 A Professional Website With Good Content

 Good Backlinks from Related Sites
 Content of your website should original and must related to the
topic/website

Limitations:
 The knowledge graph still does not incorporate many languages.
 The Algorithm result is not applicable to all countries.
REFERENCE

 http://thenextweb.com/google/2013/09/26/google-
unveils-search-updates-for-mobile-new-page-rank-
algorithm-and-knowledge-graph-comparisons
 http://www.cs.duke.edu/courses/spring08/cps049s/
Slides/bryan.ppt
 http://googleblog.blogspot.com/2010/06/our-new-
search-index-caffeine.html
 http://www-
scf.usc.edu/~csci571/2013Fall/extras/GooglesNew
SearchAlgorithm.pptx
Thank You