STRATEGIC MANAGEMENT - MINI PROJECT MSC7201

Stage – 1

1) About the Organization

 Vision
 Mission
 Organization structure
2) Products / services
3) Market
4) Environmental Appraisal (PESTEL)
5) Internal Analysis (SWOT)
6) Core competence of the company

Stage –2

1) Industry & competition Analysis using Porter’s Five Forces (Theory).

Stage –3

1) Identify critical success factors & Its impact.

Stage –4

1) Identify the strategies of the company

 Corporate strategy
 Business strategy
 Functional strategy

CONCLUSION

Suggest appropriate strategy to improve the overall performance of Business.