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    Digital Marketing

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    pooja
    This document appears to be a market research survey being conducted with doctors to understand their use of digital media. It contains questions about whether doctors use digital media and for what purposes, how they rank different uses of digital media in order of importance, what mobile apps and websites they use as digital media, and the frequency with which they use digital media. The survey collects doctors' names, specialties, years of experience and gender before asking them 6 multiple choice or open-ended questions about their digital media usage.

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    Digital Marketing

    Uploaded by

    pooja
    9 views1 page
    This document appears to be a market research survey being conducted with doctors to understand their use of digital media. It contains questions about whether doctors use digital media and for what purposes, how they rank different uses of digital media in order of importance, what mobile apps and websites they use as digital media, and the frequency with which they use digital media. The survey collects doctors' names, specialties, years of experience and gender before asking them 6 multiple choice or open-ended questions about their digital media usage.

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    This document appears to be a market research survey being conducted with doctors to understand their use of digital media. It contains questions about whether doctors use digital media and for what purposes, how they rank different uses of digital media in order of importance, what mobile apps and websites they use as digital media, and the frequency with which they use digital media. The survey collects doctors' names, specialties, years of experience and gender before asking them 6 multiple choice or open-ended questions about their digital media usage.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    9 views1 page

    Digital Marketing

    Uploaded by

    pooja
    This document appears to be a market research survey being conducted with doctors to understand their use of digital media. It contains questions about whether doctors use digital media and for what purposes, how they rank different uses of digital media in order of importance, what mobile apps and websites they use as digital media, and the frequency with which they use digital media. The survey collects doctors' names, specialties, years of experience and gender before asking them 6 multiple choice or open-ended questions about their digital media usage.

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    of 1

    SIES COLLEGE OF MANAGEMENT STUDIES, NAVI MUMBAI

    MARKET RESEARCH SURVEY ON DIGITAL MARKETING


    NAME OF DOCTOR: _______________________________________________________ Gender: MALE/FEMALE

    SPECIALITY OF DOCTOR: _________________________________ YEARS OF EXPERIENCE: _____________

    Q1 DO YOU USE DIGITAL MEDIA? YES NO

    Q2 FOR WHAT PURPOSE DO YOU USE DIGITAL MEDIA? ______________________________________________________


    ____________________________________________________________________________________________________
    ____________________________________________________________________________________________________
    ____________________________________________________________________________________________________

    Q3 RANK THE BELOW PURPOSES FROM 1-7 (1 BEING MOST IMPORTANT AND 7 BEING LEAST IMPORTANT)

    RECALL OF A BRAND

    OBTAINING INFORMATION OF A PARTICULAR DRUG OR BRAND

    ANSWERING PATIENTS QUERRY

    NETWORKING WITH THE PEERS

    RECENT UPDATES ON MEDICAL KNOWLDEGE

    TO ANALYSE THE PATHOLOGICAL REPORTS OF THE PATIENTS

    TO FIND A SUBSTITUTE OF A PRESCRIBED BRAND WHICH IS NOW UNAVAILABLE IN THE MARKET

    Q4 WHICH OF THE MOBILE APPS YOU KNOW CAN BE USED AS DIGITAL MEDIA?

    Q5 WHICH OF THE WEBSITES YOU KNOW CAN BE USED AS DIGITAL MEDIA?

    Q6 WHAT IS THE FREQUENCY OF DIGITAL MEDIA USED BY YOU?

    DAILY

    3-4 TIMES A WEEK

    3-4 TIMES A MONTH

    NEVER

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