Presentation Feedback / Witness Statement

Unit title: 18. Audio Visual Advertising Media

Assessment LO4.
criteria covered by Be able to present audio-visual advertisement ideas to a client for
the activity: feedback

Candidate Charlie Blow, Thomas Mann, Kyle Birch

name(s):
Date 6/12/17

Full description of The team pitched their advertisement in a confident manner. Each
the activities taking responsibility for particular sections.
being carried out
by the candidate: The advert idea is for a guitar effects peal; memory toy. In this pitch the
group explained the target audience and showed sections of pre-
production to further develop and clarify the idea.

The budget outlined the costing of the advertisement campaign if it

was “real” and the storyboard and accompanying shooting script
clarified the idea and provided detail on how the shots would be used.

Finally, the group outlined a rough production schedule, identifying key

deadlines that would need to be met. Overall, the pitch was very clear.
Questions / Ensure you film lots of shots of the pedal and guitarist. Use ECU’s and
Feedback CU’s for this. Show the product being used and the dials being turned.
Consider using a go-pro camera and attaching to the guitar for a more
creative playing shot. Develop your pull focus technique in class and
use this to create depth in your images. Finally, look into creative
editing techniques, such as delay to make the audio link with the video.