Frame Your Challenge

THE FUTURE OF.... FIND A THEME TO EXPLORE IN ANY AREA OF LIFE, WORK, OR THE UNIVERSE.
THE FUTURE OF...
 STEEP Frameworks
SELECT AT LEAST 2 CIRCUMSTANCES FROM EACH SET OF SOCIETAL, TECHNOLOGICAL,
ENVIRONMENTAL, ECONOMIC AND POLITICAL FRAMEWORKS THAT WILL EXIST IN THIS FUTURE.
SOCIAL TECHNOLOGICAL ENVIRONMENTAL ECONOMIC POLITICAL
• PRIVACY OBSOLETE: ALL • UBIQUITOUS AR/VR • DRINKABLE WATER IS • ONE UNIVERSAL GLOBAL • NATIONS ARE MOSTLY THE
INTERACTIONS RECORDED ABUNDANT CURRENCY SAME AS TODAY
• UBIQUITOUS
AND AVAILABLE TO PUBLIC
AUTONOMOUS VEHICLES • DRINKABLE WATER IS • CRYPTOCURRENY IS NORM • MOSTLY PEACEFUL
• POPULATION IS NOMADIC SCARCE
• UBIQUITOUS AI & ROBOTS • FAVOR ECONOMY • SMALL CIVIL WARS
• BILLIONS OF REFUGEES • MINOR CLIMATE CHANGE PREVAILS
• RENEWABLE ENERGY IS • WAR DUE TO CLIMATE
DUE TO CLIMATE CHANGE
COMMON • MAJOR CLIMATE CHANGE • AFFORDABLE HEALTHCARE CHANGE
• PEOPLE HAVE MOVED OUT FOR ALL
• COMMERCIAL SPACE • MAJOR CLIMATE CHANGE • UNIVERSAL DIGITAL
OF URBAN CENTERS
TRAVEL WAS REVERSED • FREE EDUCATION FOR ALL CURRENCY
• MAJORITY OF POPULATION
• TELEMEDICINE IS COMMON • FORMERLY DESERT AREAS • INCREASED DISPARITY • IDEOLOGIES, RATHER THAN
IN URBAN CENTERS
ARE NOW FERTILE BETWEEN RICH AND POOR COUNTRIES
• VACCINES CAN BE PRINTED
• MARS COLONIZATION
• MICROBIOMES CHANGE • INSURANCE INDUSTRY • “DEVELOPING WORLD”
• MOST INDIVIDUALS HAVE
• FREE AIR TRAVEL FARMING IMPLODES IS NOW THE CENTER OF
PERSONAL GENE SEQUNCE
BUSINESS
• FREE EDUCATION FOR ALL • RENEWABLE ENERGY IS • GOLD STANDARD RETURNS
• DRUGS ENGINEERED VS. AND INNOVATION
• DECENTRALIZED COMMON
DISCOVERED • HEALTHCARE FREE FOR
HEALTHCARE • BIG AGRIGULTURE • PATENTS ARE OBSOLETE
• BLOCKCHAIN IN COMMON ALL
DISRUPTED BY • DECENTRALIZED GOV'T
USE FOR SUPPLY CHAIN, • CAR OWNERSHIP
BLOCKCHAIN
LEGAL DOCUMENTS ETC. OBSOLETE
• UNIVERSAL INSURANCE
 STEEP Frameworks
SELECT 3 CIRCUMSTANCES FROM EACH SET OF SOCIETAL, TECHNOLOGICAL, ENVIRONMENTAL,
ECONOMIC AND POLITICAL FRAMEWORKS THAT WILL EXIST IN THIS FUTURE.
SOCIAL TECHNOLOGICAL ENVIRONMENTAL ECONOMIC POLITICAL
 Personas
SELECT ONE OF THE FOLLOWING PERSONAS TO CREATE A CHARACTER FOR YOUR STORY.
TSAI ELITE GUSTAVO NIA
AGE: 105 AGE: 55
AGE: 10 AGE: 22
DOB: 1925 DOB: 1975
DOB: 2020 DOB: 2008
OCCUPATION: RETIRED; FORMER LIFESTYLE: MIDDLE CLASS,
OCCUPATION: ROBOT OCCUPATION: BIOME SCIENTIST
LAWYER (JOB TAKEN AWAY BY NEW MOM LIVING IN A CITY.
PROGRAMMER LIFESTYLE: SPENDING A YEAR
AI) OCCUPATION: EARTH
LIFESTYLE: MIDDLE CLASS KID IN ORBIT
LIFESTYLE: MIDDLE CLASS, HISTORIAN
LIVING IN SUBURBS PURSUITS: DOCUMENTING AND
105-YEAR-OLD MAN LIVING IN A PURSUITS: KEEPING HUMAN
PURSUITS: EXPENSIVE TECH STUDYING BIOMES AROUND
PLANNED COMMUNITY. WRITING/STORYTELLING ALIVE;
AND TOYS; GENETICALLY THE GALAXY,
PURSUITS: LIVING IN REMOVING ANY POTENTIAL
ENHANCING BODY TO FRUSTRATIONS: CONCERNED
TERTIARATIO, A 3D PRINTED GENETIC DEFECTS FROM
GAIN “SUPERPOWERS”; ABOUT HOW COLONIZATION
PLANNED COMMUNITY; WANTS CHILD; DEVELOPING “ACTS OF
CONTROLLING VIDEO GAMES OF OTHER PLANETS
TO BE FIRST PERSON TO LIVE KINDNESS” CURRENCY WITH
WITH BRAIN; VIRTUAL REALITY DISRUPTS NDIGENIOUS BIOME
TO 200; WATCHING ARCHIVAL BLOCKCHAIN
SPORTS ENVIRONMENTS
FOOTAGE OF BYGONE SPORTS FRUSTRATIONS: RECOVERING
FRUSTRATIONS: LOVES
(FOOTBALL, BOXING, AUTO FROM INVESTING IN
VIRTUAL WORLD MORE THAN
RACING) UNSUCCESFUL TECHNOLOGY
REAL LIFE PROGRAMS ROBOTS
FRUSTRATIONS: STOPPED COMPANIES; DELIVERY
TO DO MISCHIEF; WISHES HE
RECEIVING BASIC INCOME AT DRONES WON’T COME TO HER
COULD BUY MORE TECH TOYS;
AGE 100; ROBOT ASSISTANT NEIGHBORHOOD; PARENTS
WANTS TO OUTSMART HIS AI-
GIVEN TO HIM THROUGH 1:1 REFUSE TO USE TECHNOLOGY
BASED TEACHER
ELDER-ROBOT PROGRAM. TO COMMUNICATE WITH HER
GRIGOR TULSI JONAS ALEXINA
AGE: 29 AGE: 30 AGE: 35 AGE: 85
DOB: 2001 DOB: 2000 DOB: 1995 DOB: 1945
OCCUPATION: MATERIALS OCCUPATION: ENVIRONMENTAL OCCUPATION: DRONE OCCUPATION: PROJECT MARS
ENGINEER ACTIVIST OPERATOR PARTICIPANT
LIFESTYLE: MIDDLE CLASS LIFESTYLE: LIVES OFF THE GRID LIFESTYLE: UPPER-MIDDLE LIFESTYLE: UPPER-MIDDLE
29-YEAR-OLD MAN, BIOHACKING IN THE COUNTRYSIDE CLASS, 35-YEAR-OLD MAN CLASS 85-YEAR-OLD WOMAN
IN A METROPOLIS PURSUITS: SUSTAINABILITY; LIVING IN A NOMADIC LIVING IN A VILLAGE.
PURSUITS: BIOHACKING; BUILDING FINANCIAL COMMUNITY PURSUITS: INTEGRATING
INSTALLING NANOROBOTS INTO SECURITY THROUGH PURSUITS: SEASTEADING; MARS; PROMOTING SHARE-
BRAIN TO CONNECT DIRECTLY TRADITIONAL FARMING; DESIGNING AR ART BASED ECONOMY; ASTEROID
TO THE CLOUD; SEEKING BRINGING AWARENESS TO SCULPTURES; FLYING IN MINING
COMPANIONSHIP WITH ROBOTS DEFORESTATION AUTONOMOUS PLANES FRUSTRATIONS: ALLERGIC TO
FRUSTRATIONS: WANTS MORE FRUSTRATIONS: SEEKS MORE FRUSTRATIONS: TROUBLE SPACE FOOD; CONVINCING
ACCESS TO OPEN SOURCE FACE-TIME WITH FAMILY; GETTING USED TO 3D PRINTED FAMILY TO JOIN HER ON
TECHNOLOGIES; WORRIED TECHNOLOGY HASN’T CURED PARTS WHICH MAKE UP 80% OF PROJECT MARS; WORRIED
ABOUT GOVERNMENT READING COGNITIVE ISSUES; WANTS TO HIS BODY DUE TO A HORRIFIC ABOUT HOW SHE WILL FIND
HIS THOUGHTS; WANTS TO BE MORE ARTISTIC HOUSE FIRE MEANING ON MARS
HARVEST MORE ENERGY FROM
THE SUN
 Character Development
USE THE SELECTED PERSONA TO DESCRIBE A PERSON IN THIS FUTURE WORLD.
NAME SPECIFICATIONS ORIGIN
AGE AND MORE WHERE ARE THEY FROM? RACE, CULTURE, GENETIC TRAITS
TECHNOLOGIES & WHAT THEY DO? PLAY
WHAT TECHNOLOGIES DO THEY USE? OCCUPATION, ROLE, WHAT THEY DO WHAT DO THEY DO FOR PLAY?
WHAT HAVE THEY ADDED, SUBTRACTED, MULTIPLIED ON THE BODY?
WHERE DO THEY LIVE? FRIENDS AND FAMILY FOOD
CURRENT EXACT LOCATION FRIENDS, FAMILY, SOCIAL CONNECTIVE TISSUE WHAT DO THEY EAT/DRINK?
HOPES AND DREAMS FEARS AND PAIN POINTS WHAT DO THEY EAT?
WHAT DO THEY HOPE WILL COME TRUE? WHAT ARE THEY AFRAID OF? WHAT DO THEY WISH THEY COULD CHANGE?
 A Day in the Life
TELL A STORY ABOUT YOUR CHARACTER IN THIS FUTURE WORLD.
WHAT'S THEIR STORY?
DESCRIBE A DAY IN YOUR CHARACTER'S LIFE. WHAT DOES A TYPICAL DAY ENTAIL? TELL US ABOUT IT?
 SCIENCE FICTION PROTOTYPING > SU LABS
Key Concept Worksheet
CONCEPT NAME OPPORTUNITY AREA DESCRIPTION
HOW DOES IT ADDRESS/SOLVE FUTURE CHALLENGES? KEY USE CASES
SKETCH(S)
WHAT IS NEEDED TO MOVE THIS FORWARD? PARTNERS, COLLABORATORS, TECHNOLOGIES, INFRASTRUCTURE, SUPPORT, BUY-IN
 Retrocast
WORK BACKWARD FROM 2030 TO TODAY, NOTING KEY ACTIVITIES & MILESTONES.
* PLAN FOR EXPONENTIAL GROWTH OVER NEXT 15 YEARS
BIG IDEAS

NOW 2020 2025 2030

SUPPORTING IDEAS
Key Partners Key Activities Value Proposition Customer Relationships Customer Segments
Key Resources Channels
Cost Structure Revenue Streams