Visual Merchandising

MAX STORE CONCEPT

 VM STORER ID’s – 2016-17

1. 2015 New ID - Regular ID – Rs.80/- per sq ft – This ID to be used for Tier 2 towns
stores and regular stores .
2. 2016 Budget ID – Rs 120/- Sq ft . Metro Stores to be upgraded to this VM ID . IRR to
be revised to accommodate higher costs of VM.
3. 2016 Premium ID – Rs 160/- : The decision on such stores will be taken by
Mr. Sandeep and IRR reworked accordingly .
4. Digital Element – Video Wall not included in any of the VM ID’s . Video wall
involves a Capex of Rs 4 lacs and increased operational costs . Same will be
decided for specific stores by Mr. Sandeep,and IRR will be reworked accordingly .

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 VM STORE ID’s – COST PER SQFT

VM elements 2015 NEW ID Cost per Sqft 2016 BUDGET ID Cost per Sqft 2016 PREMIUM ID Cost per Sqft
PRINT :
Window print & props execution
Column visuals Backlit Backlit
Cash Counter Back wall - Visual NA Backlit Backlit
Mannequin cluster display unit NA NA
Entrance Communication
Store Directory Backlit Backlit
Instructional Signage's Backlit Backlit
Information signage's
Tailor Room & Negative Area Treatment 2D print 3D print 3D print
22 32 52
Fitting Room Signage's
Generic Visuals 2D print 3D print 3D print
Column Messages NA 2D print 2D print
Directional Signages Backlit Backlit
Pendant
Great Value Drop Down
In-store Signage's ( Collateral )
Cash counter communication
Fire Exit signage Backlit Backlit
Fun zone 2D print 2D print 2D print
PROP :
Department props
Way bay visual frames Backlit Backlit
33 46 55
Conversational Mirror NA
Column Highlights NA
Leveller next to DST table
WALL PAPER :
Tavisha wall paper 8 18 18
Denim wall paper
MANNEQUIN :
Purform bust next to DST
17 24 35
Purform highpoint torso
Window Full mannequin Matt finish Glossy finish Glossy finish
TOTAL 80 120 160

Note : Digital cost is not included in Above Sqft calculation. The cost will be case specific to store, approval from Top management.

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MAX CONCEPT

FY –(2015-16) FY –(2016-17)

 2015 NEW ID

 2016 ID - BUDGET
 2015 NEW ID

 2016 ID - PREMIUM

 2016 ID - FASHION
FORMAT

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 VM ELEMENTS
2015 NEW ID
STORE DESIGN
•Open portal / Sliding door
•Cash counter
•Way bay visual frames
•Matt finish mannequin
•Tavisha wallpaper
•Bust next to DST
•Denim wall profile
•Column visuals
2016 ID – BUDGET
IN-STORE COMMUNICATION STORE DESIGN IN-STORE COMMUNICATION
• Entrance Communication • Open portal / Sliding door • Entrance Communication
• Store Directory •Glossy Finish Mannequin • Store Directory
•Tailor Room & Negative Area • Bust next to DST • LED Instructional Signage's
Treatment • Column visuals • Tailor Room & Negative Area
• Fitting Room Signage's • Way bay visual frames Treatment
• Generic Visuals • Cash Counter • Fitting Room Signage's
•Directional Signage's & Pendants • Conversational Mirror • Generic Visuals
• Great Value Drop Down • Tavisha wall paper • Column Messages
•Fun/Food Zone •Denim wall profile • Directional Signages & Pendants
•Generic signage's • • Great Value Drop Down
•SS Signage holders • In-store Signage's
•In store signage's • Fun/Food Zone
•Fire safety communication • Fire safety communication
• SS Signage Holders
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 VM ELEMENTS

2016 ID - PREMIUM 2016 ID - FASHION FORMAT

STORE DESIGN IN-STORE COMMUNICATION STORE DESIGN IN-STORE COMMUNICATION

.

• Façade • Entrance Communication •Façade •Entrance Communication

• Open Window & • Store Directory • Open Window & •LED Instructional Signage's
Signature Wall • LED Instructional Signage's Signature Wall • Fitting Room & Negative Area
• Video Column with • Tailor Room & Negative Area • Video Column Treatment
mannequin cluster Treatment • Matt Finish Mannequin • Accessory Column
• New Glossy Finish • Fitting Room Signage's • Focal Point • In store Signage's
Mannequin • Generic Visuals • Column Visuals • Fire safety communication
• Bust next to DST • Column Messages • Way bay visual frames
• Column visuals • Directional Signages & Pendants • Cash Counter
• Way bay visual frames • Great Value Drop Down • Conversational Mirror
•Cash Counter • In-store Signage's • Column Highlights
• Conversational Mirror • Fun/Food Zone • Denim wall profile
•Tavisha wall profile • Fire safety communication
•Denim wall profile
•Column Highlights

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 FACADE

2015 NEW ID : 2016 ID – BUDGET :

*Open entrance with closed back window *Open entrance with see through Techno wall
2016 ID - PREMIUM : 2016 ID - FASHION FORMAT :

*Open entrance with pattern wall *Open entrance with pattern wall & open back window
&mannequin cluster
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 MANNEQUIN

2015 NEW ID : 2016 ID – BUDGET :

*Semi feature *Semi feature glossy

matt finish finish Ral-grey color
Ral-grey color mannequins
mannequins

2016 ID - PREMIUM : 2016 ID - FASHION FORMAT :

*Semi feature glossy

finish Ral-grey color *Obstruct matt finish
mannequins white color mannequins

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 WAY BAY VISUAL FRAME

2015 NEW ID : 2016 ID – BUDGET :

*Backlit fabric insert *Backlit fabric insert

aluminum frame with UV aluminum frame with UV
print. print.

2016 ID - PREMIUM : 2016 ID - FASHION FORMAT :

*Backlit fabric insert

*Backlit fabric insert
aluminum frame with UV
print.
aluminum frame with UV
print.
* Trendy graphical
elements added in visual
artwork

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 PURFORM BUST NEXT TO DST TABLE

2015 NEW ID : 2016 ID – BUDGET :

* Purform mannequins * Purform mannequins

bust display next to bust display next to
DST table with DST table with
mannequin SS leveler. mannequin SS leveler.

2016 ID - PREMIUM : 2016 ID - FASHION FORMAT :

* Purform mannequins
bust display next to
DST table with
mannequin SS leveler.

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 TAVISHA WALL PROFILE

2015 NEW ID : 2016 ID – BUDGET :

* Wall profile * Wall profile will

will change as change as per POG
per POG guidelines
guidelines

2016 ID - PREMIUM : 2016 ID - FASHION FORMAT :

* Wall profile
will change as
per POG
guidelines

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 DENIM WALL PAPER AND WALL PROFILE

2015 NEW ID, 2016 ID BUDGET, 2016 ID PREMIUM : 2016 ID - FASHION FORMAT :

* Denim wall profile will differ as per POG

guidelines.

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 CASH COUNETR BACK WALL

2015 NEW ID : 2016 ID – BUDGET :

*Max logo + LED 42” + A3 communication *Max logo + Backlit fabric visual frame

2016 ID - PREMIUM : 2016 ID - FASHION FORMAT :

*Max logo + Backlit visual frame *Only LED 4 Panels

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 COLUMN VISUALS

2015 NEW ID : 2016 ID – BUDGET :

*Eco-solvent *Backlit fabric insert

print + matt aluminum frame with UV
lamination print.
vinyl

2016 ID - PREMIUM : 2016 ID - FASHION FORMAT :

*Backlit *Backlit fabric

fabric insert aluminum frame
insert with UV print.
aluminum * Trendy graphical
frame with elements added in
UV print. visual artwork .

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 CONVERSATIONAL MIRROR

2015 NEW ID : 2016 ID – BUDGET :

2016 ID - PREMIUM : 2016 ID - FASHION FORMAT :

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 VIDEO COLUMN WITH MANNEQUIN CLUSTER

2015 NEW ID : 2016 ID – BUDGET :

49” LED panel will be fixed on column vertically with

column cladding on sides.
( Based on visibility Video column will be planned in
store ).

2016 ID - PREMIUM : 2016 ID - FASHION FORMAT :

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 COLUMN HIGHLIGHTS

2015 NEW ID : 2016 ID – BUDGET :

* Dowel board display

2016 ID - PREMIUM : 2016 ID - FASHION FORMAT :

* SS Hollow frames with touched * Eco-solvent print + matt

* Dowel board display glass with accessories display lamination vinyl + Denim indexing

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ENTRANCE COMMUNICATION

2015 NEW ID 2016 ID - PREMIUM & 2016 ID - BUDGET

2016 ID – FASHION FORMAT :

* Eco-solvent + matt * Reverse print on clear * Print on clear vinyl &

lamination + 3mm Acrylic vinyl & pasting from pasted on glass
sandwich with 1” studs @ 4 backside on 5mm Acrylic with
corners. 1” studs @ 4 corners

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STORE DIRECTORY

2015 NEW ID 2016 ID - PREMIUM & 2016 ID - BUDGET

2016 ID – FASHION FORMAT :

*Eco-solvent print + matt *Backlit fabric insert

lamination vinyl aluminum frame with UV
print.

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 LED INSTRUCTION SIGNAGE

2016 ID – PREMIUM, BUDGET & FASHION FORMAT : 2015 NEW ID

*Backlit signage *Non lit signage

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FITTING ROOM COMMUNICATION

2016 ID – PREMIUM, 2016 ID – BUDGET & 2015 NEW ID : Eco-solvent print +

2016 ID – FASHION FORMAT : Matt lamination vinyl
Eco-solvent print + Matt lamination vinyl
+ 3D cut outs.

3D 3D 2D 2D

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GENERIC & NA COMMUNICATION

2016 ID – PREMIUM, 2016 ID – BUDGET & 2015 NEW ID : Eco-solvent print +

2016 ID – FASHION FORMAT : Matt lamination vinyl + profile cut / Eco-
Eco-solvent print + Matt lamination vinyl solvent print on clear vinyl ( As per site
+ 3D cut outs + Profile cut requirement ).

3D 3D 2D 2D

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 MESSAGE ON WALL

2016 ID – FASHION FORMAT, 2016 ID - PREMIUM & 2016 ID - BUDGET

2015 NEW ID

*Eco-solvent print + matt lamination vinyl + Profile cut

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 DIRECTIONAL & PENDANT

2015 NEW ID 2016 ID - PREMIUM & 2016 ID - BUDGET

*Non lit directional signage *Backlit directional signage

2016 ID – FASHION FORMAT :

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GREAT VALUE DROP DOWN

2016 ID – PREMIUM & BUDGET : Eco-solvent print 2015 NEW ID : Eco-solvent print + Matt
+ Matt lamination vinyl + 5MM White Acrylic. lamination vinyl + 5MM sun board.

2016 ID – FASHION FORMAT :

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 INSTORE SIGNAGE

2015 NEW ID, 2016 ID - PREMIUM & 2016 ID - 2016 ID – FASHION FORMAT :
BUDGET

*Black & white printout *Color printout

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 FUN ZONE

2015 NEW ID, 2016 ID – FASHION FORMAT, 2016 ID - PREMIUM & 2016 ID - BUDGET

*Eco-solvent print + matt lamination vinyl ( Execution as per store layout requirement ).

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FIRE EXIT

2015 NEW ID & 2016 ID - BUDGET 2016 ID – FASHION FORMAT & 2016 ID - PREMIUM

*Autoglo Photo luminescent Signage's *Edge lit signage

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 NSO COMMUNICATION
2015 – NEW ID
• Window curtain
• Communication at entrance
• Store directory
• Directional signage
• Alteration room
• Fashion circle
• Exchange policy signage's
• Denim logo
• Generic communication
• Self standing store directory
• Plz take a shopping bag pillar artwork
• Staircase communication
• Valet parking communication
• Thank you for shopping
• Q Manager signage
• Instructional signage
• CCTV
• Blue band communication
• Entrance glass door strip
• Fun Zone
2016 – BUDGET & PREMIUM
• Window curtain
• Communication at entrance
• Store directory
• Directional signage
• Alteration room
• Fashion circle
• Exchange policy signage's
• Fitting room signage’s
• Denim logo
• Generic communication
• Plz take a shopping bag pillar artwork
• Staircase communication
• Valet parking communication
• Thank you for shopping
• Sensomatic
• Q Manager signage
• Instructional signage
• CCTV
• Blue band communication
• Message on wall
• Didn’t find your size
• Social icons
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PROPS CONCEPT – WESTERN WEAR (2016 ID PREMIUM & BUDGET )

PROPS PLANNING VS PROPS EXECUTION CAN DIFFER BASED ON

VISIBILITY & STORE DESIGN.

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PROPS CONCEPT – WESTERN WEAR (2015 NEW ID)

PROPS PLANNING VS PROPS EXECUTION CAN DIFFER BASED ON

VISIBILITY & STORE DESIGN.

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THANK YOU