BRAND STANDARDS

D E B R A N D M A N U A L

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GOD & OTHERS

 SANDALS CHURCH

INTROduction
The vision of Sandals Church is to be real with
ourselves, God and others. This debrand has been
specifically designed to put the vision of Sandals
Church at the forefront, with extreme clarity
and simplicity. This new visual language is an
unapologetic and bold statement of that vision.
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Taking inspiration from the Swiss Design Movement

of the 1950’s, this debrand visual language is
focused on absolute clarity and simplicity. It will
align our visual languages across all campuses and
ministries.

The Sandals Church visual language is direct, simple

and focused on one thing: Communicating our vision
of being real with ourselves, God & others.

REAL WITH OURSELVES

BRAND STANDARDS

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GOD & OTHERS

 SANDALS CHURCH

INTROduction
outdated standards
identifiers
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typography
templates
signage
badges
inspiration
visual rules
REAL WITH OURSELVES,
 BRAND STANDARDS

TABLE OF
CONTENTS
page 2
page 6-7
page 8-9

PAGE 5
page 10-11
page 12-13
page 14-15
page 16-17
page 18-19
page 20-31
GOD & OTHERS
 SANDALS CHURCH

OUtdated
standards
Previous graphic standards are now obsolete and should not be used. Obsolete typefaces
should be immediately removed from your system. Below are examples of logo treatments,
typography, color and design. Old logos should not be displayed and should be replaced if
found in any version of current material.
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REAL WITH OURSELVES,

BRAND STANDARDS

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GOD & OTHERS

 SANDALS CHURCH

IDENTIFIERS
This debranded system does not have a specific logo
or mark to represent Sandals Church. Instead, we have
replaced those marks with ‘Identifiers’. Identifiers can be
used to point people to a location or individual. Specific
Sandals Church locations may use location specific
identifiers, but only on campus specific materials.
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REAL WITH OURSELVES,

BRAND STANDARDS

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GOD & OTHERS

 SANDALS CHURCH

COLOR
identifiers
Color identifiers will be used only to connect people to people
or people to locations. These are not colors that should be used
in promotional print materials, unless they are directing to a
specific person or place. These will be used predominately in
signage and apparel for team members.

Chapel
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Cafe
GUEST SERVICES
SANDALS KIDS
ELEMENTARY
Early Childhood
Youth

GIVING
THE PATH
REAL WITH OURSELVES,
 BRAND STANDARDS

guest services GIVING blue

reD

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sandals kids
orange

GOD & OTHERS

 SANDALS CHURCH

TYPOGRAPHY
Our visual language is heavily reliant on typography. These letters give Sandals Church an aligned voice, suggesting boldness,
momentum and progress. When using these typefaces, they should always be in black or white. When creating standard printed
materials, please use the sizes outlined below. You can also view an example on the next page.

HEADING SANDALS TYPE: 60PT

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SUBHEAD
SANDALS TYPE LIGHT: 25PT
SUBSUBHEAD
TRADE GOTHIC BOLD: 15PT

Body Copy
Trade Gothic Condensed: 12PT

REAL WITH OURSELVES,

 BRAND STANDARDS

SAM PL E L AYOUT

Welcome to the
Soul Care Team
I want to take this opportunity to welcome you to the Soul Care team and thank you for your willingness to walk with others
during their season of hurting. God can do so much as you step out in faith.

Welcome!
We have an amazing team in Soul Care. Since you are new and may not know everyone, I want to let you know who people are
and what they do:

BRETT RYAN
Our fearless leader; he is the director of Soul Care and oversees the ministry.

MEGAN RENCK

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The Soul Care Assistant; she takes care of all of the processes and things in the background
for the department.

So how do you get paired with a Soul Care Participant? What can may expect as you are waiting to be given someone to walk with?
1. An email from Megan will give you a short description of the person’s need.
2. We ask that you respond within 24 hours about whether or not you are able to walk with them.
3. If when you inform Megan of your decision you say yes, she will send you the Soul Care Participant’s
contact info for you to contact them, introduce yourself briefly, and set up a time to connect.

I will be in contact with your Advisor so I know how we can serve for you. It is important that you feel cared for as you care for
others. I am praying for you.

Thank you for embarking on this journey with

the Soul Care Team!
Blessings,
Tricia Higgins
909-633-1747
thiggins@sandalschurch.com

SAM PL E L AYOUT
GOD & OTHERS
 SANDALS CHURCH

i de n tifier font
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REAL WITH OURSELVES,

 BRAND STANDARDS

The Sandals Type Identifiers font is

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available for you to use if you need an
identifier. Each key stroke corresponds to
an identfier and can be used as needed.

sandals type identifiers

GOD & OTHERS
PAGE 16 SANDALS CHURCH

REAL WITH OURSELVES,

BRAND STANDARDS

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Typography
templates
This visual system is built on typography and allows
for endless exploration. On this page, we have outlined
some possible templates for typographic layout. These
are included to expedite design requests. They can
be used for inspiration for design volunteers or staff
members who are submitting requests.

GOD & OTHERS

 SANDALS CHURCH

signage
Signage is an important part of consistent branding.
Signage is used to designate direction or location of an
event or ministry. Signage should be clean, simple and
contain only necessary information such as the event
name, direction or room.

Signage should be simple and direct. It should only

include the event name, directional arrow or room
number when necessary. Only Sandals Type and
Sandals Type Light may be used.

Content should be arranged in a way that the text is the

highest element, written in all caps. An accompanying
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arrow may be used under the text to give direction.

A short third element, including room number, times

or additional instruction, should be displayed as the
lowest element on the page in Trade Gothic. The short
third element should be displayed in a sentence case
displaying
and not all caps.
signage
All temporary signage is to be displayed in a clean
and professional manner. Temporary signage must
be applied directly prior to the event and removed
immediately after the event.

To preserve the integrity of the surfaces that signage is

attached to, blue painters tape must be used. No tape
should be showing over the edge of the signage. No
corners or sides of the signage should be separated
from the wall.

All tape and tape residue must be removed from the

surface after temporary signage has been removed.

REAL WITH OURSELVES,

 BRAND STANDARDS

new to SOul care staff

sandals workshop meeting

LOCATED IN THE LOBBY LOCATED IN THE CHAPEL LOCATED IN THE CAFE

tape tape
children DO
check
NOT tape the corners.

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make it clean.
-in
LOCATED IN SANDALS KIDS
ENTER tape tape

BAND meeting
AUDITIONS moved
EXIT
Room 200 | 6pm room 101 ONLY
GOD & OTHERS
 SANDALS CHURCH

Badges are used to regulate safety

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BADGES through all ministries. Update name

spreadsheets in order to submit your badge
requests for printing.

REAL WITH OURSELVES,

BRAND STANDARDS

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GOD & OTHERS

 inspir
ation
The ‘Debranded’ system
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is open and clean. It is

focus on absolute clarity
and simplicity. When
researching inspiration,
look for designers such
as Jan Tschichold, Max
Bill and Emil Ruder. This
system is intended to have
typography at it’s focus and
is void of texture. Simplicity
is king when working in this
visual language.

REAL WITH OURSELVES

BRAND STANDARDS

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GOD & OTHERS

 SANDALS CHURCH

RULES
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FOL
REAL WITH OURSELVES
 BRAND STANDARDS

S TO
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LLOW
GOD & OTHERS
 SANDALS CHURCH

VISION ALWAYS
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make it a priority
to include the
vision statement

COMES FIRST
REAL WITH OURSELVES,
 BRAND STANDARDS

WE USE color to
connect people
to people
or

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SEE PAGe 9
people
FOR COLOR
IDENTIFIERS
to
places
GOD & OTHERS
 SANDALS CHURCH

TH E W O RD

CHURCH
I S A LW A Y S E Q UA L I N
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S IZ E TO THE W O RD

SANDALS
ALWAYS.
REAL WITH OURSELVES,
 BRAND STANDARDS

campus
designations
are used
only on
campus

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specific
materials

GOD & OTHERS

 SANDALS CHURCH

Type is
always
black
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and
white
REAL WITH OURSELVES
 BRAND STANDARDS

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EXCEPT FOR
COLOR
IDENTIFIERS

GOD & OTHERS

 SANDALS CHURCH

EMBRACE
THE
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NEGATIVE...

REAL WITH OURSELVES,

BRAND STANDARDS

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(space)
GOD & OTHERS
 SANDALS CHURCH

photos
bleed
off
three
sides
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or less

ph o to s nev er
to uch all sides
o f p aper

REAL WITH OURSELVES,

BRAND STANDARDS

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GOD & OTHERS

PAGE 36 SANDALS CHURCH

REAL WITH OURSELVES,