Professional Documents
Culture Documents
Snapchat Data Lorenz
Snapchat Data Lorenz
37
36
35
34
33
32
31
30
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17
Overall
Avg Daily Mins Per User (By Month)
36
34.8 34.9
35
34.5
35
34
33.5
34
33
33 32.4
32
32
31
May June July August September
Daily Created Snaps
4
Billions
3
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17
Total Events
Daily Created Snaps Unique Users
135
Millions
130
125
120
115
110
105
100
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17
2.4
2.3
2.2
2.1
2.0
1.9
1.8
1.7
1.6
1.5
Total Events
Daily Sent Snaps - Unique Users
88
Millions
86
84
82
80
78
76
74
72
70
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17
29
28
27
26
25
24
23
22
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17
4.8
4.6
4.4
4.2
4.0
3.8
3.6
3.4
3.2
3.0
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17
Total Events
Daily Viewed Snaps Unique Users
140
Millions
135
130
125
120
115
110
105
100
95
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17
300
250
200
150
100
Total Events
Daily Post Story Unique Users
65
Millions
60
55
50
45
40
35
260
240
229
220
216
200
196
183 186
182
180
160
140
120
100
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Avg Daily # of Snaps Posted to Stories Per User
5.5
5.0
4.5
4.0
3.5
3.0
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17
Daily View Story
11.0
Billions
10.5
10.0
9.5
9.0
8.5
8.0
7.5
7.0
6.5
6.0
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17
Total Events
Daily View Story Unique Users
150
Millions
145
140
135
130
125
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17
86
76
66
56
46
36
26
4/29/17 5/6/17 5/13/17 5/20/17 5/27/17 6/3/17 6/10/17 6/17/17 6/24/17 7/1/17 7/8/17 7/15/17 7/22/17 7/29/17 8/5/17 8/12/17 8/19/17 8/26/17 9/2/17 9/9/17 9/16/17
Total
Daily Geofilter Views
4.0
Billions
3.5
3.0
2.5
2.0
1.5
1.0
4/29/17 5/6/17 5/13/17 5/20/17 5/27/17 6/3/17 6/10/17 6/17/17 6/24/17 7/1/17 7/8/17 7/15/17 7/22/17 7/29/17 8/5/17 8/12/17 8/19/17 8/26/17 9/2/17 9/9/17 9/16/17
Total
Daily Geofilter Uses - Organic
92
Millions
82
72
62
52
42
32
22
Organic
Daily Geofilter Views - Organic
4
Billions
3.5
2.5
1.5
1
4/29/17 5/6/17 5/13/17 5/20/17 5/27/17 6/3/17 6/10/17 6/17/17 6/24/17 7/1/17 7/8/17 7/15/17 7/22/17 7/29/17 8/5/17 8/12/17 8/19/17 8/26/17 9/2/17 9/9/17 9/16/17
Organic
Daily Geofilter Uses - Sponsored
8.0
Millions
7.0
6.0
5.0
4.0
3.0
2.0
1.0
0.0
Sponsored
Daily Geofilter Views - Sponsored
310
Millions
260
210
160
110
60
10
Sponsored
Daily Lens Uses
170
Millions
150
130
110
90
70
50
4/29/17 5/6/17 5/13/17 5/20/17 5/27/17 6/3/17 6/10/17 6/17/17 6/24/17 7/1/17 7/8/17 7/15/17 7/22/17 7/29/17 8/5/17 8/12/17 8/19/17 8/26/17 9/2/17 9/9/17 9/16/17
Total
Daily Lens Views
4.0
Billions
3.5
3.0
2.5
2.0
1.5
4/29/17 5/6/17 5/13/17 5/20/17 5/27/17 6/3/17 6/10/17 6/17/17 6/24/17 7/1/17 7/8/17 7/15/17 7/22/17 7/29/17 8/5/17 8/12/17 8/19/17 8/26/17 9/2/17 9/9/17 9/16/17
Total
Daily Lens Uses- Organic
160
Millions
140
120
100
80
60
40
4/29/17 5/6/17 5/13/17 5/20/17 5/27/17 6/3/17 6/10/17 6/17/17 6/24/17 7/1/17 7/8/17 7/15/17 7/22/17 7/29/17 8/5/17 8/12/17 8/19/17 8/26/17 9/2/17 9/9/17 9/16/17
Organic
Daily Lens Views - Organic
4.35
Billions
3.85
3.35
2.85
2.35
1.85
1.35
0.85
0.35
4/29/17 5/6/17 5/13/17 5/20/17 5/27/17 6/3/17 6/10/17 6/17/17 6/24/17 7/1/17 7/8/17 7/15/17 7/22/17 7/29/17 8/5/17 8/12/17 8/19/17 8/26/17 9/2/17 9/9/17 9/16/17
Organic
Daily Lens Uses - Sponsored
9
Millions
0
4/29/17 5/6/17 5/13/17 5/20/17 5/27/17 6/3/17 6/10/17 6/17/17 6/24/17 7/1/17 7/8/17 7/15/17 7/22/17 7/29/17 8/5/17 8/12/17 8/19/17 8/26/17 9/2/17 9/9/17 9/16/17
Sponsored
Daily Lens Views - Sponsored
100
Millions
90
80
70
60
50
40
30
20
10
0
4/29/17 5/6/17 5/13/17 5/20/17 5/27/17 6/3/17 6/10/17 6/17/17 6/24/17 7/1/17 7/8/17 7/15/17 7/22/17 7/29/17 8/5/17 8/12/17 8/19/17 8/26/17 9/2/17 9/9/17 9/16/17
Sponsored
Millions
45
65
85
105
125
145
165
6/22/17
6/24/17
6/26/17
6/28/17
6/30/17
7/2/17
7/4/17
7/6/17
7/8/17
7/10/17
7/12/17
7/14/17
7/16/17
7/18/17
7/20/17
7/22/17
7/24/17
7/26/17
7/28/17
7/30/17
8/1/17
8/3/17
8/5/17
Total Events
Daily Map Opens
8/7/17
8/9/17
8/11/17
8/13/17
8/15/17
8/17/17
8/19/17
8/21/17
8/23/17
8/25/17
8/27/17
8/29/17
8/31/17
9/2/17
9/4/17
9/6/17
9/8/17
9/10/17
9/12/17
9/14/17
9/16/17
Millions
10
15
20
25
30
35
40
6/22/17
6/24/17
6/26/17
6/28/17
6/30/17
7/2/17
7/4/17
7/6/17
7/8/17
7/10/17
7/12/17
7/14/17
7/16/17
7/18/17
7/20/17
7/22/17
7/24/17
7/26/17
7/28/17
7/30/17
8/1/17
8/3/17
8/5/17
Total Unique Users
8/7/17
8/9/17
Daily Map Opens Unique Users
8/11/17
8/13/17
8/15/17
8/17/17
8/19/17
8/21/17
8/23/17
8/25/17
8/27/17
8/29/17
8/31/17
9/2/17
9/4/17
9/6/17
9/8/17
9/10/17
9/12/17
9/14/17
9/16/17
Daily Chat Messages Sent
4
Billions
2
4/29/17 5/6/17 5/13/17 5/20/17 5/27/17 6/3/17 6/10/17 6/17/17 6/24/17 7/1/17 7/8/17 7/15/17 7/22/17 7/29/17 8/5/17 8/12/17 8/19/17 8/26/17 9/2/17 9/9/17 9/16/17
Total Events
Daily Chat Messages Sent - Unique Users
100
Millions
95
90
85
80
75
70
4/29/17 5/6/17 5/13/17 5/20/17 5/27/17 6/3/17 6/10/17 6/17/17 6/24/17 7/1/17 7/8/17 7/15/17 7/22/17 7/29/17 8/5/17 8/12/17 8/19/17 8/26/17 9/2/17 9/9/17 9/16/17
34.0 34.1
34 33.8
33 32.7
32
31 30.7
30
29
May June July August September
400
350
300
250
200
150
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17
Total Events
Daily Memories Saves - Unique Users
65
Millions
60
55
50
45
40
35
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17
90
80
70
60
50
40
30
20
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17
Total Events
Daily Memories Shares - Unique Users
20
Millions
19
18
17
16
15
14
13
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17
38
36
34
32
30
28
26
24
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17