Samaan Solutions

Business Plan

John Samaan
Owner

July 2010
 Samaan Solutions
Business Plan

Executive Summary
Samaan Solutions is a new and innovating business located in the central west of Sydney
predominantly in the city of Canterbury. Samaan Solutions offers a variety of services including,
website development, hosting, maintenance, marketing, website design and advanced
programming. Our extensive knowledge and research has proven that, the growth rate of web
services has risen and will continue to grow extensively. More astonishing is the fact surrounding
the increased enthusiasm of small business to ‘Get Online’ and increase their customer base and
register their business in the cyber community which is growing at a speedy pace.

Business Profile
Samaan Solutions primarily focuses on services relating to and involve cyber technologies, i.e. the
web. Our services extend to better the community and provide a tangible source of varying
information to the society.

Mission

Our mission at Samaan Solutions is to provide accessible, affordable and easy to use applications and
web services. We promise and provide only the best service and results for both business and
individuals and we have never been met with a problem that we couldn’t solve.

Ownership

Samaan Solutions is a branch of ‘The Samaan Group’ and is privately owned and operated by John
Samaan, Chief executive and operations manager. For over 20 years Samaan Solutions has been run
by the Samaan Family in the western Sydney area of New South Wales, Australia

Services

Samaan Solutions provides a range of services to benefit all small businesses. We mainly focus on
web solutions and applications including:

 Website Development
 Web Hosting
 Domain Hosting
 Email Hosting
 Database Development
 Ecommerce Solutions
 E-Learning Educational Tools (LMS)
 Content Management Systems (CMS)
 Search engine Optimisation (SEO)

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Samaan Solutions
Business Plan
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Business Plan

Situational Analysis
SWOT Analysis

Strengths Weaknesses Opportunities Threats

Modern and enthusastic Large competition in the Competitive industry not Virusus attacking sites and
team area specifically aimed to small computers
Multiple services and No diversification of businesses Econnomic downturn can
packages services - only web based Advancements in decrease market demand
Experienced and well- services technology makes work Expenses may over-run
known in the area Reputation is low as we more productive profits.
Availability of secondary start up the business Creation of new micro
income businesses brings more
customers
Deveopment and creation
of new services and
solutions

Market Analysis
Samaan Solutions exclusively focuses on small to medium sized business, who have not yet
experiences cyber technology and have large potential to expand business operations online. Our
solutions offer businesses a categorized process were business begin with a small and simple cyber
service which will later evolve into larger and improved projects to help expand the business.

Our expected client base with aspirations of having a large and influential online presence, will
indefinitely need our solutions and services including:

 Online payment systems

 Database and online e-management solutions
 Exclusive website features including many new developments
 Online marketing and promotions
 Online shopping
 Content Management Systems (CMS)
 Learning Management systems (LMS)

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Samaan Solutions
Business Plan
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Business Plan

Target Market

Samaan Solutions will mainly focus on small and medium sized businesses and will register most of
its marketing efforts towards those businesses in numerous industries. This is due to the high
number of small business present and arising in the future. In addition there is high demand and a
low availability of resources to provide similar services to small businesses.

Competitors

 Connect 5: Located in the out skirts of the Western Suburbs, they offer online business web
development.

Strengths: Connect 5 have a large client base and have high-quality service and success
rates.

Weaknesses: Has only a few employees which do not have many years experience and
training. Their prices are very high and do not reflect in anyway specific services for small
businesses.

 Compuhouse: Located within one kilometre of Samaan Solutions, offers multiple web
services, printing and CCTV installations.

Strengths: Provides Web design, Content Management Systems, CCTV services, Logo design
and business printing solutions. Has a large clientele and reputation.

Weaknesses: Run by a few employees and not managed full-time. Word of mouth and
publications show limited expertise and reliability.

Marketing strategy

We plan on delivering our marketing pitch in a clear and understandable method. In addition to
many statistics, our marketing team has developed online and offline advertising and promotions to
suite and attract small businesses and individuals to be inspired in a modern and attractive system.
Due to new technologies and constant updating of internet and web services, there is a tendency for
business owners to be unknown of the new services, which tend to confuse them and cause
misinterpretations, our marketing system which includes easy to use information is determined to
avoid such complications.

Competitive Edge

Our competitive edge over other similar businesses is our modernisation and consideration of small
business needs into our services. We also have a catchy and relevant slogan of which is aimed to
small businesses as well. ‘Samaan Solutions – Solutions For The Future’, is our slogan aimed at
helping businesses stay alive in markets were future technologies are what make business. We offer
competitive and economic packages along with free quotes, price guarantees, price matching and
beating.

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Business Plan
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Business Plan

Pricing Strategies

Small business take into account many factors before expanding business operations, including; cost,
relevance, future achievements, benefits and use. In taking these factors in consideration Samaan
Solutions has produced multiple packages to provide to small businesses. Our packages vary in price
as we customise our services indefinitely to suit the needs of small businesses as we understand not
all businesses are the same.

 Bronze Package: Valued between $200-$500, provides a small and simple website
containing minimal pages reflecting business information and contact details.
 The Problem Solver: Valued between $500-$700, provides an information website,
inlcuding numerous pages providing large amount of information about the business.
Includes search engine optimisation (SEO) and minimal advertising.
 Silver Package: Valued Between $700-$850, provides a basic e-commerce website
which includes an online store which provides minimal products and requires a lot of
offline support. SEO and advertising included.
 Gold Package: Valued between $850-$1000, provides an advanced website system were
business can sell, store and market products and information online. Includes search
engine optimisation, content management systems and ecommerce solutions. Favoured
by medium sized businesses which have a large client base and multiple staff.
 E-Learning Solutions: Valued between $900-$1500, provides online learning and
customer support databases for businesses to use to teach and provide help for staff
and customers. Includes social networking add-ons which offer forums and blogs.
Favoured by schools for teachers and students and businesses to offer online support for
products.
 Web Hosting: $10-$30 a month. Hosting can vary greatly depending on storage size,
usage and database requirements.
 Domain Hosting: $6-$22 a year. Domain hosting can vary greatly depending on
extension (.com, .com.au, .org, etc.).
 Servers: Valued between $500-$1800, provides online and offline servers for business to
backup information or store information online or offline.

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Business Plan

Objectives

Samaan Solutions objectives are based on the SMART rule, which is a way of evaluating the
objectives and goals for businesses.

 S - Specific: Must be clear, defined and simple, so it may be understood by anyone with a
basic knowledge of the industry.
 M – Measurable: The goal must be obtainable and you must know when to achieve it.
 A – Achievable: Is the goal realistic and is it agreed between stakeholders.
 R – Relevant: Is it within the available resources, knowledge and time of the business.
 T – Time-bound: Is there enough time to achieve the goal, will it affect performance and
what is the time limitation.

Samaan Solutions main financial goals involve the benefit and expansion of the business and outputs
of positive profits.

 Increase advertising by 10% for 6 months to receive an increase in profits

o This SMART objectives involves the key business function of marketing. Marketing
involves sales and advertising. Samaan Solutions uses marketing to provide
comprehensive information to businesses in a revolutionary and modern system
involving taster sites and sample web applications for businesses to use as their own
for 30 days. If the sample services are liked by the business, our free service would
help push the business in purchasing our service.
 Hire experienced and qualified employees which are relatively young to have modern
designs and ideas to better suite and attract business over the next two years and increase
revenue.
o This objective relates to the key business function of Human relations. Human
Relations involve the hiring and training of staff. Hiring experienced yet young and
qualified employees is difficult and so basic training and development will be
provided to these employees to better and extend their skills. Having a modern
business that can be ready for future needs of businesses and will help achieve this
goal.

Keys to Success

Samaan Solutions keys to success and achieving our SMART goals involve:

 Offering multiple packages to businesses to choose from.

 Providing cheaper alternatives for businesses to purchase and later may upgrade.
 Providing a secondary income through offering servers and domain hosting which are
relatively cheaper and easier for businesses to use.

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Business Plan
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Business Plan

Monitoring and Controlling

Strategies and process for monitoring and controlling Samaan Solutions business plan involves a
range of business operations and documents including:

 Budgets: A budget can help set aside funds for emergencies or aspirations for future
expansions.
 Cash flow Statements: help with creating budgets and help businesses point out areas of
which funds are leaking out and are being wasted.
 Revenue statements: A revenue statement can identify weather you are on the right track
to achieving your goals by showing how much profit you are making.
 Profit and Loss Statement: A profit and loss statement can help identify your leakages and
injections within the business.
 Having a copy of the business plan accessible to employees and customers and in an area
were it will serve as a constant reminder to you and the employees will maintain the
business plan is upheld.

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Business Plan