TAPESTRY

TM

SEGMENTATION
esri.com/tapestry

UNITED STATES OF AMERICA INCOME RANGE OF THE LIFEMODE SUMMARY GROUPS WHAT IS TAPESTRY SEGMENTATION?
• Affluent Estates Tapestry Segmentation represents the fourth generation of market segmentation systems that began
35 years ago. The 68-segment Tapestry Segmentation system classifies US neighborhoods based
Total Population: 318,536,439 Diversity Index: 63.0 • Upscale Avenues on their socioeconomic and demographic compositions. The power of Tapestry Segmentation

Total Households: 120,746,349 Home Ownership Rate: 63.0%

• Uptown Individuals allows you to profile consumers in a number of ways including:

• Standard geographic areas including counties,

• Family Landscapes census tracts, block groups, or ZIP codes

Median Age: 37.9 Average Household Size: 2.57 • GenXurban • User-defined areas such as rings or polygons based on distance,

TAPESTRY
Esri inspires and enables people to positively impact their TM
drive time, or users’ own territories (sales districts, planning areas)

Median Income: $53,200 Home Value: $200,000

• Cozy Country Living future through a deeper, geographic understanding of the
changing world around them.
• Customer addresses or site locations

• Ethnic Enclaves The versatility of Tapestry Segmentation provides several methods of combining the 68 segments

Median Net Worth: $84,500 • Middle Ground Governments, industry leaders, academics, and nongovernmental
organizations trust us to connect them with the analytic knowledge
into summary groups for a broader view of US consumer markets:

• LifeMode: 14 summary groups based on lifestyle and lifestage

• Senior Styles
SEGMENTATION
they need to make the critical decisions that shape the planet. For
more than 45 years, Esri has cultivated collaborative relationships • Urbanization: 6 summary groups based on geographic and physical features

• Rustic Outposts with partners that share our commitment to solving earth’s most
pressing challenges with geographic expertise and rational resolve.
• Midtown Singles Today, we believe that geography is at the heart of a more resilient
The Fabric of America’s Neighborhoods
• Hometown and sustainable future. Creating responsible products and solutions
drives our passion for improving quality of life everywhere.

• Next Wave Contact Esri

• = Census Block Group • Scholars and Patriots 380 New York Street 1 800 447 9778
Esri’s Tapestry Market Segmentation is a geodemographic system that identifies
US Median Income $53,200 Redlands, California T 909 793 2853 info@esri.com Offices worldwide
Copyright © 2015 Esri. All rights reserved. Esri, the Esri globe logo, Tapestry, @esri.com,
and esri.com are trademarks, service marks, or registered marks of Esri in the
United States, the European Community, or certain other jurisdictions. Other companies
68 distinctive markets in the US based on socioeconomic and demographic
Printed in the USA 0 $20k $40k $60k $80k $100k $120k $140k $160k 92373-8100 USA F 909 793 5953 esri.com esri.com/locations
and products or services mentioned herein may be trademarks, service marks, or
registered marks of their respective mark owners. characteristics to provide an accurate, comprehensive profile of US consumers.
147708
DUAL1.5M7/15dl
 TAPESTRY
TM

SEGMENTATION
The Fabric of America’s Neighborhoods
UNITED STATES OF AMERICA
Total Population: 318,536,439
Total Households: 120,746,349
Median Age: 37.9
Median Income: $53,200
Median Net Worth: $84,500
Diversity Index: 63.0
Home Ownership Rate: 63%
Average Household Size: 2.57
Home Value: $200,000

LifeMode 6:
LifeMode 1: LifeMode 2: LifeMode 3: LifeMode 4: LifeMode 7: LifeMode 8: LifeMode 9: LifeMode 10: LifeMode 11: LifeMode 14:
AFFLUENT UPSCALE UPTOWN FAMILY LifeMode 5:
COZY ETHNIC MIDDLE SENIOR RUSTIC MIDTOWN LifeMode 12: LifeMode 13: SCHOLARS
ESTATES AVENUES INDIVIDUALS LANDSCAPES GEN X URBAN COUNTRY ENCLAVES GROUND STYLES OUTPOSTS SINGLES HOMETOWN NEXT WAVE AND PATRIOTS
LIVING
11,765,272 6,834,903 4,357,532 8,887,129 13,877,266 8,335,647 13,192,801 6,960,167 10,122,571 7,479,915 7,592,029 4,710,070 1,939,021
Households Households Households Households Households 14,690,420 Households Households Households Households Households Households Households Households
Households
9.7% of 5.7% of 3.6% of 7.4% of 11.5% of 6.9% of 10.9% of 5.8% of 8.4% of 6.2% of 6.3% of 3.9% of 1.6% of
US Households US Households US Households US Households US Households 12.2% of US Households US Households US Households US Households US Households US Households US Households US Households
US Households

1A Top Tier 2A Urban Chic 3A Laptops and Lattes 4A Soccer Moms 5A Comfortable Empty Nesters 6A Green Acres 7A Up and Coming Families 8A City Lights 9A Silver & Gold 10A Southern Satellites 11A City Strivers 12A Family Foundations 13A International Marketplace 14A Military Proximity
Prof/Mgmt Prof/Mgmt Prof/Mgmt Prof/Mgmt Prof/Mgmt Prof/Mgmt Prof/Svcs Prof/Svcs Retired/Prof/Svcs Svcs/Prof/Admin Svcs/Prof/Admin Svcs/Prof/Admin Svcs Armed Forces
College Degree College Degree College Degree College Degree College Degree College Degree College Degree College Degree College Degree HS Diploma Only HS Diploma Only HS Diploma Only No HS Diploma Some College, No Degree
White White White White White White White White White White Black Black Hispanic White
Household Housing ■ Own lavish vacation homes Household Housing ■ Visit museums, art galleries Household Housing ■ Support environmental groups Household Housing ■ Go jogging, biking, Household Housing ■ Play golf; ski; work out regularly Household Housing ■ Are member of veterans’ club, Household Housing ■ Visit theme parks, zoos Household Housing ■ Play the lottery Household Housing ■ Play golf; go boating Household Housing ■ Go hunting, fishing Household Housing ■ Buy branded clothing Household Housing ■ Shop at T.J. Maxx, Sam’s Club Household Housing ■ Shop at warehouse clubs, Household Housing ■ Join religious, veterans’ clubs
Married Couples Single Family Married Couples Single Family Singles High-Density Married Couples Single Family target shooting Married Couples Single Family Married Couples Single Family fraternal order Married Couples Single Family Married Couples Multi-Units; Married Couples Single Fam; Seasonal Married Couples Single Family; Singles High-Density Singles Single Family Married Couples High-Density Apts; specialty markets Married Couples Townhomes;
■ Hire financial advisers ■ Own healthy portfolios Apartments
■ Save for retirement ■ Save/Invest prudently ■ Hold student loans, mortgages Single Family
■ Bank in person; pay bills online w/No Kids
■ Draw retirement income Mobile Homes
■ Shop at Walmart Apartments
■ Own savings account ■ Draw Social Security Single Family Multi-Unit Rentals
■ Pay bills online
46.7 ■ Shop at high-end
42.9 ■ Ski; practice yoga; hike;
37.2 ■ Stay connected via laptop,
36.8 ■ Carry high level of debt 47.4 ■ Prefer to eat at home
43.5 ■ Bank, pay bills online 31.2 ■ Contract for home and
39.0 ■ Shop for trusted brands
62.4 ■ Exercise regularly
40.1 ■ Own a pet dog
34.8 ■ Shop at discount retailers,
39.3 ■ Go online for games,
32.6 ■ Do not save or invest 22.5 ■ Own pets
Median Age retailers/chains Median Age play tennis Median Age iPad, mobile phone Median Age ■ Visit theme parks, zoos Median Age ■ Listen to sports radio; Median Age ■ Do home improvement projects Median Age landscaping services Median Age ■ Listen to classic rock, Median Age ■ Read newspapers, Median Age ■ Listen to country music; Median Age warehouse clubs Median Age entertainment Median Age ■ Visit theme parks; play soccer Median Age ■ Watch ESPN, History Channel,
$166k ■ Access radio and newspapers online $104k ■ Shop, bank online $102k ■ Listen to classic rock, jazz, blues $89k ■ Shop, bank online $70k $77k $68k $64k $66k $45k $42k $41k $43k $43k
watch sports on TV ■ Watch TV by satellite ■ Go online to shop, bank, alternative, hip-hop radio magazines, books watch CMT ■ Watch movies on premium ■ Subscribe to premium cable TV ■ Listen to Spanish/Latin music Comedy Central
Median Income ■ Purchase/Lease fully equipped Median Income ■ Choose luxury imports Median Income ■ Take public transportation; Median Income ■ Own 2+ vehicles (minivans, SUVs) Median Income ■ Own 1–2 vehicles Median Income ■ Own truck/SUV Median Income for entertainment Median Income ■ Take public transportation Median Income ■ Prefer luxury cars, Median Income ■ Own, maintain truck Median Income TV channels Median Income ■ Drive 1–2 vehicles Median Income on cell phone or radio Median Income ■ Own minivan, SUV
Households: 2,073,878 luxury cars Households: 1,592,681 Households: 1,263,291 walk; bike Households: 3,418,433 Households: 2,988,619 Households: 3,853,581 Households: 2,706,528 ■ Own late model compact car, SUV Households: 1,781,755 Households: 910,072 SUVs, convertibles Households: 3,818,057 Households: 946,749 ■ Take public transportation Households: 1,284,603 Households: 1,491,560 ■ Take public transportation Households: 184,144
4 4 1 4 4 6 4 2 4 6 1 2 2 4

1B Professional Pride 2B Pleasantville 3B Metro Renters 4B Home Improvement 5B In Style 6B Salt of the Earth 7B Urban Villages 8B Emerald City 9B Golden Years 10B Rooted Rural 11B Young and Restless 12B Traditional Living 13B Las Casas 14B College Towns
Prof/Mgmt Prof/Mgmt/Svcs Prof/Mgmt Prof/Svcs Prof/Mgmt Prof/Svcs Svcs/Admin Prof/Mgmt Prof/Svcs Svcs/Prof/Admin Svcs/Prof Svcs/Admin/Prof Svcs Students/Prof/Svcs
College Degree College Degree College Degree College Degree College Degree HS Diploma Only No HS Diploma College Degree College Degree HS Diploma Only College Degree HS Diploma Only No HS Diploma College Degree
White White White White White White Hispanic White White White White/Black White Hispanic White
Household Housing ■ Upgrade picture-perfect homes Household Housing ■ Enjoy outdoor gardening Household Housing ■ Prefer environmentally safe products Household Housing ■ Eat at Chili’s, Chick-fil-A, Household Housing ■ Support arts, theater, Household Housing ■ Go fishing, hunting, Household Housing ■ Buy new clothes; go clubbing; Household Housing ■ Travel frequently Household Housing ■ Travel overseas frequently Household Housing ■ Shop with coupons; Household Housing ■ Text, redeem coupons from cell phone Household Housing ■ Go camping; visit the zoo Household Housing ■ Follow soccer Household Housing ■ Use computers, cell phones
Married Couples Single Family Married Couples Single Family Singles Multi-Unit Rentals Married Couples Single Family Panera Bread Married Couples Single Family concerts, museums Married Couples Single Family boating, camping Married Couples Single Family visit water parks Singles Single Family; Singles Single Fam; Multi-Units Married Couples Single Fam; Mobile Hm buy generic products Singles Multi-Unit Rentals Singles Single Family Married Couples Single Family; Singles Multi-Unit Rentals; for everything
■ Hold 401(k) and IRA plans/securities ■ Invest conservatively ■ Spend wages on rent w/No Kids Multi-Units
■ Contribute to NPR/PBS ■ Manage portfolios of CDs, stocks ■ Bank online ■ Carry credit card balances, Multi-Unit Rentals
■ Bank in person Single Family
40.8 ■ Own latest tablets,
42.3 ■ Go to the beach,
32.3 ■ Practice yoga, Pilates; ski
37.4 ■ Invest conservatively 41.6 ■ Hold retirement savings, 43.7 ■ Buy insurance from agent 33.6 ■ Carry credit cards 37.1 ■ Buy, eat organic foods
51.6 ■ Shop, pay bills, track
44.7 ■ Pay bills in person 29.6 ■ Go dancing; play pool;
35.1 student loans 28.0 ■ Eat at fast-food, family restaurants
24.3 ■ Pay bills online

Median Age smartphones, and laptops Median Age theme parks, museums Median Age ■ Active on Facebook, Twitter, Median Age ■ Shop warehouse/club, Median Age insurance policies Median Age ■ Tackle home improvement projects Median Age ■ Shop at Costco, Whole Foods, Median Age ■ Read books, magazines on tablets Median Age investments online Median Age ■ Go hunting, fishing Median Age buy organic food Median Age ■ Eat fast food Median Age ■ Choose Spanish-language Median Age ■ Shop impulsively
$132k ■ Read epicurean, sports, $89k ■ Have bundled services $59k
YouTube, LinkedIn $70k home improvement stores $68k ■ Use coupons, mobile coupons $55k ■ Access Internet by dial-up modem $59k Target, Nordstrom $54k
■ Prefer natural, green products
$64k ■ Watch cable TV; $40k ■ Listen to faith-based radio, $38k ■ Listen to blues, jazz, rap, $37k ■ Watch QVC, CMT, $37k
TV/websites $29k ■ Customize cell phones
Median Income home service magazines Median Income (TV/Internet/phone) Median Income ■ Take public transportation, Median Income ■ Watch DIY Network Median Income ■ Carry, use smartphones Median Income ■ Own truck, ATV Median Income ■ Own smartphones Median Income Median Income read newspapers Median Income gospel music Median Income hip-hop, dance music Median Income Game Show Network Median Income ■ Buy baby/children’s products Median Income ■ Prefer vehicle with
Households: 1,926,841 ■ Own 2 –3 vehicles Households: 2,693,075 ■ Own/Lease imported SUV Households: 1,801,600 taxis; walk; bike Households: 2,072,695 ■ Own minivan, SUV Households: 2,718,032 ■ Own late-model SUVs or trucks Households: 3,536,548 Households: 1,297,907 ■ Shop on HSN Households: 1,702,899 Households: 1,623,027 ■ Support arts, charities Households: 2,441,491 ■ Own, maintain cars, ATVs Households: 2,065,345 ■ Buy from eBay Households: 2,371,888 ■ Own 1–2 vehicles Households: 894,801 Households: 1,139,966 good gas mileage
4 4 1 4 3 6 2 3 4 6 3 3 2 3

1C Boomburbs 2C Pacific Heights 3C Trendsetters 4C Middleburg 5C Parks and Rec 6C The Great Outdoors 7C American Dreamers 8C Bright Young Professionals 9C The Elders 10C Diners & Miners 11C Metro Fusion 12C Small Town Simplicity 13C NeWest Residents 14C Dorms to Diplomas
Prof/Mgmt Prof/Svcs/Mgmt Prof/Svcs/Mgmt Prof/Svcs Prof/Mgmt/Admin Prof/Svcs Svcs/Admin Prof/Svcs Retired/Svcs/Prof/Admin Svcs/Prof/Constr Svcs/Admin/Prof Svcs/Prof Svcs/Constr Students/Svcs/Prof
College Degree College Degree College Degree College Degree HS Diploma Only College Degree HS Diploma Only College Degree College Degree HS Diploma Only HS Diploma Only HS Diploma Only No HS Diploma College Degree
White Asian/Pacific Islander White White White White White/Black White White White White/Black White Hispanic White
Household Housing ■ Hold gym membership; Household Housing ■ Own iPods, iPads, newer Macs Household Housing ■ Travel frequently Household Housing ■ Buy children’s toys, clothes Household Housing ■ Take US vacations Household Housing ■ Belong to AARP, veterans’ clubs Household Housing ■ Own feature-rich cell phones Household Housing ■ Go to bars/clubs; attend concerts Household Housing ■ Buy clothing, exercise equipment Household Housing ■ Eat at Dairy Queen, KFC, Household Housing ■ Shop at discount grocery stores, Household Housing ■ Visit the doctor regularly Household Housing ■ Drink sports or energy drinks Household Housing ■ Buy trendy clothes
Married Couples Single Family own home equipment Married Couples Single Family Singles High-Density Married Couples Single Family Married Couples Single Family Married Couples Single Family Married Couples Single Family Married Couples Single Family; Married Couples S.F.; Hi-Rise; Mbl. Hm.; Married Couples Single Fam; Mobile Hm Golden Corral, Applebee’s Singles Multi-Unit Rentals; Kmart, Walmart Singles Single Family Married Couples Multi-Unit Rentals Nonfam HHs w/ Multi-Unit Rentals
■ Invest conservatively Apartments
■ Seek financial advice; ■ Carry some debt; invest for future ■ Budget wisely ■ Might invest in real estate ■ Spend money carefully; Multi-Units
■ Own US savings bonds; bank online w/No Kids Seas.
■ Bank in person Single Family
■ Shop with coupons at ■ Pay with cash 2+ Persons
■ Carry credit card balance
33.7 ■ Have home mortgage 42.3 ■ Gamble at casinos; visit theme parks
36.1 build stock portfolios 35.7 ■ Go hunting, bowling,
40.6 ■ Play blackjack, poker online
46.9 ■ Own pet dogs or cats
32.1 buy necessities 32.6 ■ Eat at fast food, family restaurants
72.0 ■ Shop by phone or in person
41.0 ■ Budget for US vacations 29.0 ■ Dress to impress; are fashion conscious 40.4 discount stores 27.2 ■ Buy baby/children’s products
21.6 ■ Eat frozen dinners, fast food
Median Age ■ Prioritize physical fitness Median Age ■ Watch Showtime, HBO, Median Age ■ Shop at Whole Foods, Trader Joe’s Median Age target shooting Median Age ■ Watch Animal Planet, Discovery, Median Age ■ Watch CMT, History Channel, Median Age ■ Pay bills, socialize online Median Age ■ Rent DVDs from Redbox or Netflix Median Age ■ Watch news, movies, golf, Median Age ■ Do yard work; tend the garden Median Age ■ Follow football, soccer Median Age ■ Go hunting, fishing, Median Age ■ Watch Spanish-language Median Age ■ Connect by cell phone
$111k ■ Own, use latest devices $87k
Travel Channel, CNN $57k ■ Stay connected; prefer texting $58k ■ Watch country, Christian TV channels $57k
History Channel $54k
Fox News $50k ■ Listen to urban or Hispanic radio $54k
■ Well connected via
$38k
travel, history on TV $39k ■ Watch TV frequently: CMT, HSN $34k ■ Listen to R&B, rap, Latin, $29k target shooting $30k
channels on TV $18k
■ Choose imported subcompact car
Median Income ■ Prefer SUVs, Median Income ■ Choose imported, Median Income ■ Choose subcompacts, Median Income ■ Own trucks, SUVs Median Income ■ Own domestic truck or SUV Median Income ■ Own 4-wheel drive trucks Median Income ■ Eat at Taco Bell, Wendy’s, IHOP Median Income
latest technology Median Income ■ Drive luxury sedans Median Income ■ Own domestic truck, ATV Median Income reggae music Median Income ■ Read newspapers; watch TV Median Income ■ Like used, fun-to-drive vehicles Median Income

Households: 1,822,658 luxury cars, minivans Households: 875,962 late-model vehicles Households: 1,292,641 public transportation Households: 3,396,001 Households: 2,425,714 Households: 1,880,304 Households: 1,771,368 Households: 2,678,779 Households: 883,347 aged 5+ years Households: 817,184 Households: 1,700,511 ■ Watch pay-per-view on TV Households: 2,309,536 ■ Own, maintain domestic trucks, ATVs Households: 937,493 Households: 614,911
4 2 1 5 4 6 2 2 4 6 2 5 1 3

1D Savvy Suburbanites 2D Enterprising Professionals 5D Rustbelt Traditions 6D Prairie Living 7D Barrios Urbanos 8D Downtown Melting Pot 9D Senior Escapes 10D Down the Road 11D Set to Impress 12D Modest Income Homes 13D Fresh Ambitions
Prof/Mgmt Prof/Mgmt Svcs/Prof/Admin Mgmt/Prof/Svcs Svcs Svcs/Prof Retired/Svcs/Prof/Admin Svcs/Admin Svcs/Prof/Admin Svcs/Admin Svcs
College Degree College Degree HS Diploma Only HS Diploma Only No HS Diploma College Degree HS Diploma Only HS Diploma Only HS Diploma Only HS Diploma Only No HS Diploma
White White White White Hispanic White/Asian/Pac. Islander White White White/Black Black Hispanic
Household Housing ■ Enjoy good food, wine Household Housing ■ Gamble; visit museums Household Housing ■ Buy American-made products Household Housing ■ Shop at Walmart; eat at Subway Household Housing ■ Buy discount for children’s products Household Housing ■ Shop with coupons; not brand loyal Household Housing ■ Take guided tours in the US Household Housing ■ Visit chat rooms; play games online Household Housing ■ Go to rock concerts, Household Housing ■ Shop at low-cost retailers, Household Housing ■ Own cell phones
Married Couples Single Family Married Couples Multi-Units; Married Couples Single Family Married Couples Single Family Married Couples Single Family Married Couples High Density Married Couples S.F.; Mbl. Hm.; Seas. Married Couples Mobile Homes; Singles Multi-Unit Rentals; nightclubs, zoos Singles Single Family warehouse clubs Single Parents Multi-Unit Rentals;
■ Carry first, second mortgages Single Family
■ Own 401(k) through work ■ Hold home mortgage ■ Own CDs, term/whole life insurance ■ Own no retirement savings Apartments
■ Carry credit card debt w/No Kids
■ Bank in person Single Family
■ Prefer convenience of Single Family Single Family
■ Wire money back home
44.7 ■ DIY gardening, home remodeling
35.1 ■ Buy trendy clothes online
38.7 ■ Play games online
43.9 ■ Go fishing, hunting,
28.5 ■ Read magazines
37.4 ■ Buy lottery tickets
53.4 ■ Belong to veterans’ clubs;
34.6 frozen meals, fast food 33.6 ■ Manage finances online 36.6 ■ Pay bills in person 28.3 ■ Buy baby/children’s products
Median Age ■ Shop, bank online Median Age ■ Watch movies, TV on demand Median Age ■ Read newspapers; watch TV Median Age boating, camping Median Age ■ Listen to Hispanic radio Median Age ■ Go online for entertainment; Median Age member of AARP/AAA Median Age ■ Go hunting, fishing Median Age ■ Shop at Walgreens Median Age ■ Play basketball Median Age ■ Subscribe to cable TV;
$110k $82k $51k $52k ■ Read fishing, hunting, $37k $46k $37k $38k $29k $22k $27k
■ Prefer late-model SUVs ■ Buy digital books for tablet ■ Own 2–3 vehicles ■ Own 1–2 vehicles; carpool visit dating websites ■ Watch news, sports, CMT, ■ Watch Animal Planet on satellite TV ■ Download latest music online ■ Watch BET; listen to gospel, watch Spanish TV, BET
Median Income
minivans, station wagons Median Income Median Income Median Income auto magazines Median Income Median Income ■ Prefer late-model vehicle Median Income Golf Channel, AMC on TV Median Income ■ Bought used vehicle last year Median Income ■ Own used, imported vehicles Median Income R&B radio Median Income ■ Own vehicle;
Households: 3,592,861 Households: 1,673,185 Households: 2,691,375 Households: 1,320,248 ■ Own truck, ATV/UTV Households: 1,256,773 Households: 795,268 Households: 1,098,553 ■ Maintain older vehicle Households: 1,377,185 Households: 1,677,685 Households: 1,626,002 ■ Take public transportation Households: 781,987 take public transportation
4 4 2 6 2 1 5 5 3 2 1

1E Exurbanites 5E Midlife Constants 6E Rural Resort Dwellers 7E Valley Growers 8E Front Porches 9E Retirement Communities 10E Rural Bypasses 11E City Commons 13E High Rise Renters 15 Unclassified
Prof/Mgmt Prof/Svcs Svcs/Prof Farm/Svcs Svcs/Prof/Admin Retired/Prof/Svcs/Admin Svcs/Prof/Prod Svcs/Admin/Prof Svcs
College Degree College Degree HS Diploma Only No HS Diploma HS Diploma Only College Degree HS Diploma Only HS Diploma Only No HS Diploma Unclassified neighborhoods include unpopulated areas
White White White Hispanic White White White Black Hispanic such as parks, golf courses, open space, or other types
Household Housing Contract for home care services Household Housing Attend church; are members Household Housing Tend vegetable gardens Household Housing Go camping; do scrapbooking Household Housing Go online for games; Household Housing Shop at large department stores Household Housing Go online infrequently Household Housing Shop warehouse clubs/discount Household Housing Care for elderly relatives
Married Couples Single Family
■

■ Invest actively;
LIFEMODE SUMMARY GROUPS Married Couples Single Family
■
of fraternal orders Married Couples Single Fam/Seasonal
■

■ Own low-risk assets

Married Couples Single Family
■

■ Pay bills in person;

Married Couples Single Family;
■
visit dating websites, chat rooms Singles Multi-Units; Single Family
■

■ Monitor finances closely

Married Couples Single Family;
■

■ Depend on Social Security, SSI

Single Parents Multi-Unit Rentals;
■

■ Own private health care policy

Single Parents High-Rise Rentals
■

■ Spend beyond their budgets

of undeveloped land. Institutional group quarters, such
w/No Kids w/No Kids Multi-Units Mobile Homes Single Family
50.0 use financial planners 46.5 ■ Have retirement income, 53.2 ■ Go hunting, freshwater fishing
26.9 prepare own taxes 34.6 ■ Have loans to pay bills 52.8 ■ Support political organizations/
40.1 ■ Go hunting, fishing
28.0 ■ Buy baby/children’s products
31.7 ■ Shop at Target, Macy’s, Marshalls as prisons, juvenile detentions homes, and mental
■ Prefer natural, organic products
1. Affluent Estates: Established wealth — educated, Social Security ■ Do home improvement projects ■ Play bingo, video games other groups
Median Age Median Age Median Age ■ Watch Animal Planet, Median Age Median Age Median Age Median Age ■ Subscribe to satellite TV Median Age ■ Listen to urban radio Median Age ■ Watch shows, movies on HBO, hospitals, or any area with insufficient data for
$100k ■ Support public TV/radio well-travelled married couples $48k ■ Read; go fishing; play golf $47k
Discovery Channel, DIY Network $34k ■ Watch Discovery Channel, $41k ■ Watch Comedy Central, $37k ■ Watch QVC, Golf Channel, CNN, $30k
■ Prefer trucks to sedans
$18k
■ Take public transportation
$22k
Starz, Showtime
Median Income ■ Choose late-model Median Income ■ Watch country, Christian TV channels Median Income ■ Own older, domestic vehicles Median Income Spanish network TV Median Income Nickelodeon, PBS Kids Sprout Median Income sports on TV Median Income Median Income Median Income ■ Take public transportation classification also fall into this category.
Households: 2,338,000 luxury cars, SUVs 2. Upscale Avenues: Prosperous, married couples Households: 3,053,526 ■ Own domestic SUVs, trucks Households: 1,232,052 Households: 295,381 ■ Own/Maintain used vehicle Households: 1,929,640 ■ Enjoy fun-to-drive cars Households: 1,468,407 ■ Vacation overseas Households: 1,668,654 Households: 1,089,625 Households: 604,229
4 in higher density neighborhoods 4 6 5 3 3 6 3 1

3. Uptown Individuals: Younger, urban singles on the move

6F Heartland Communities 7F Southwestern Families 8F Old and Newcomers 9F Social Security Set
4. Family Landscapes: Successful younger families in newer housing Svcs/Prof Svcs Prof/Svcs Retired/Svcs/Prof
URBANIZATION SUMMARY GROUPS HS Diploma Only No HS Diploma College Degree HS Diploma Only
5. GenXurban: Gen X in middle age; families with fewer kids White Hispanic White White/Black
and a mortgage Principal Urban Centers:
1 Young, mobile, diverse in metros of 2.5 + million people
Household
Married Couples
Housing
Single Family
■ Go hunting, fishing;
ride motorcycles
Household
Married Couples
Housing
Single Family
■ Shop discount, pharmacies Household
Singles
Housing
Single Family;
■ Buy frozen, convenience foods Household
Singles
Housing
Multi-Unit Rentals
■

■
Prefer to cook, eat at home
Pay bills in person
■ Carry credit card balance Multi-Units
■ Bank online or in person
6. Cozy Country Living: Empty nesters in bucolic settings 41.9 ■ Buy insurance from agent 34.1 38.9 44.8 ■ Play bingo
■ Gamble at casinos; ■ Support environmental
Median Age ■ Participate in local activities Median Age buy lottery tickets Median Age organizations Median Age ■ Subscribe to basic cable TV
7. Ethnic Enclaves: Established diversity— young, Hispanic Urban Periphery: $41k $28k $40k $17k
homeowners with families 2 City life for starting families with single-family homes Median Income
■ Listen to country music; watch CMT

■ Own domestic truck, SUV Median Income

■ Listen to Hispanic radio

■ Own 1–2 vehicles Median Income

■ Watch movies at home

■ View car as transportation only Median Income

■ Take public transportation
SEGMENT LEGEND
Households: 2,867,687 Households: 1,007,689 Households: 2,811,234 Households: 976,761
FOR MORE 8. Middle Ground: Lifestyles of thirtysomethings 5 2 3 3 Segment Number: Refers to the LifeMode Summary Group
Metro Cities:
INFORMATION ABOUT 3 Affordable city life, including smaller metros, satellite cities
# Segment Name Segment Name: Esri’s unique name for the segment
9. Senior Styles: Senior lifestyles reveal the effects of
8G Hardscrabble Road DEFINITIONS IN THE Employment
TAPESTRY SEGMENTATION saving for retirement
SEGMENT DESCRIPTIONS Household: Represents the typical number of people and type of household
Svcs/Admin Education (Family includes married couples and single parents; single householders
Suburban Periphery:
• Call 1-800-447-9778
10. Rustic Outposts: Country life with older families, older homes 4 Affluence in the suburbs, married couple-families, longer commutes
HS Diploma Only
Household (HH) types: Family and nonfamily Race/Ethnicity and shared households are nonfamily.)
White/Black Household Housing
• Visit esri.com/tapestry 11. Midtown Singles: Millennials on the move; single, diverse, and urban Description Description ■ Activity Housing: Represents a typical dwelling for this segment
Household Housing ■ Play basketball, football, volleyball
• Send an e-mail to info@esri.com Singles Single Family • Family: Married couples 30 40 50 ■ Financial
Semirurals: ■ Invest in retirement savings, Median Age: Median age of the segment, compared to the US median
12. Hometown: Growing up and staying close to home; 5 Small town living, families with affordable homes 32.0 stocks, bonds • Family: Married couples with children
Median Age ■ Activity
single householders ■ Shop via sales rep, QVC, or HSN 50k 75k 100k Median Income: Median household income of the segment,
Median Age ■ Media
$28k ■ Listen to gospel, R&B, rap,
• Family: Single parent Median Income compared to the US median income
■ Vehicle
13. Next Wave: Urban denizens; young, diverse, hardworking families hip-hop music Households: 1,234,567
Rural: Median Income
• Nonfamily: Singles Population: Total population of the segment
6 Households: 1,493,226 ■ Own 1–2 vehicles
#
14. Scholars and Patriots: College campuses and military neighborhoods Country living with older families, low density, and low diversity 3 • Nonfamily: Shared • Represents national median for age and income
The number in the lower left corner: Indicates the Urbanization Summary Group
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