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Introduction of Company: Sohrab (PCICS)
Introduction of Company: Sohrab (PCICS)
Sohrab (PCICS):
Sohrab (PCICS) is the biggest manufacturer of bicycles in Pakistan and produces most of its
bicycle parts in house. They were established in 1953 and produced 60% of all bicycle in
Pakistan. They hold 48% of the market in which 40% belongs to the Smuggled bicycle market.
They have recently started exporting bicycles. Their first two orders were for USA and UK for
fancy and standard bicycles respectively, as one container load each. At the birth of Pakistan
there was not a single factory in the country, which manufactured bicycles and their spares.
Taking advantage of the situation, some major importers brought in bicycle from abroad and
such imports were passed on for sale to retailers most of whom were located in Lahore’s major
market in Nila Gumbad area. In 1952 shortage of foreign exchange started creating difficulties
for the importers. Giving careful though to the problem, the shop owners of Nila Gumbad
chalked out a plan to establish a bicycle-manufacturing factory within the country on co-
operative basis. As such 22 persons got together and laid the foundation of a co-operative
society.The major bottleneck in Sohrab plant is their electroplating capacity as their current three
electroplating plants can cope with roughly 70% increase in demand but not to 100% extent. This
bicycle is built from a sturdy metal frame (sometimes too heavy for casual riding), is often
painted black, and has a metal flat plate at the back that has been used over time for all kinds of
purposes: from carrying children to giving a ride to your spouse, from lunch tiffin boxes to
laundry and milk-containers, or a variety of other things. Oh yes, and Pakistan and India
regularly compete in bicycle polo matches as well!
Mission statement
“We are committed to sharing our passion and knowledge for bicycles and to be a profitable high
quality bicycles manufacturer, deliver value to our customers and straightforward service
that works for you.”
Vision statement
“To be established as one of the top Bicycle Manufacturing companies in the country and
provide innovative and quality products to our customers.”
MIS of sohrab cycle:
To run organizations efficiently, the flow of information has to be quick and efficient;
management information system provides help in doing this. For solving the business processes
like pricing, costing etc of products or services, a subset of the whole internal control processes
in an organization which consists of the documents, applications of people, technologies and
processes is used by the management accountants that can be regarded as Management
Information system. As MIS is applied in analyzing the operational activities in the
organizations, it’s this feature make it different from the other information systems. It was
reported that an astonishing amount of information is generated, as Hero is progressing in the
manufacturing sector. For reducing costs, enhance productivity and maximization of profits, it is
very important for sohrab company to get the right kind of information quickly and efficiently.
To integrate various functions and control operations ERP was implemented in the company. A
high level of integration of data was presented through the implementation of ERP.