Ha Noi Office

Office of the Representative to

the Socialist Republic of Viet Nam
United Nations
Educational, Scientific and
Cultural Organization
,

The UNESCO’s Culture Program’s

Priorities in Viet Nam (2012-2016)

For more information on UNESCO

Culture Program and possibilities to
join hands to promote the role of
culture for sustainable development in
Viet Nam, please contact :

UNESCO Office in Viet Nam

23 Cao Ba Quat, Ha Noi
Tel. : +84 (4) 37 47 02 75
Email : partnerships@unesco.org.vn

Culture is a source of personal pride. It has the power to inspire and unify, and it can reveal
a nation at its best to the outside world. The unique, transformative power of culture can be lever-
aged to improve socio - economic conditions in communities that often have a rich cultural heritage
but in which people nevertheless sometimes live in poverty.
The cultural sector offers a great and unexplored potential for partnerships. Partnerships in the
area of culture can bridge the funding gap of public entities, provide interesting investment op-
portunities for the private sector, but require environmentally and socially sound approaches that
respect and benefit local communities. Such partnerships offer opportunities to develop capacities,
transfer knowledge and excellence and foster entrepreneurship. It aims to optimize the compara-
tive advantage of each partner and pool resources, while maintaining a balance between public
and private interests, ensuring transparency and mitigating high transaction costs.
Capitalizing on UNESCO’s recent achievements in promoting culture as a driver and enabler of
peace and sustainable development, strictly complying with gender equality and human rights
principles, and involving a wide range of stakeholders including international organizations, gov-
ernments, civil society, the private sector and the general public, UNESCO’s Culture Program in Viet
Nam will focus on 3 thematic areas : Cultural Heritage, Cultural Creativity and Cultural Diversity.
Thematic area 1: Cultural Heritage
The overarching goal of the thematic area “Cultural Heritage” will
be to strengthen governance of the culture sector to ensure inclu-
sive and sustainable growth. Current high growth rates, rapid ur-
banization and unsustainable tourism development continue to put
pressure on Viet Nam’s cultural heritage and those who manage it.
Finding ways to keep the balance between preservation of cultural
heritage and socio-economic development, whereby the country’s
cultural heritage is adequately managed while its contribution to
sustainable development is maximized, remains a challenge and
will be the broad outcome of this thematic area.
Thematic area 2: Cultural Creativity
The overarching goal of the thematic area “Cultural Creativity”
will be to create an enabling environment for cultural creativity
and expression to flourish in Viet Nam. Support will be provided
to strengthen the creative economy, which transforms creativity
as raw material into assets, offering new employment opportuni-
ties and forms of revenue at the local level. An emphasis of this
thematic area will also be given to ensuring that vulnerable com-
munities and individuals participate fully in cultural life, maximize
their capacity for creative expression and enjoyment of diverse
cultural goods and services. These are fundamental to the building
of socially inclusive and creative societies and enhancing overall
quality of life.
Thematic area 3: Cultural Diversity
The overarching goal of the thematic area “Cultural Diversity”
will be to ensure that development policies and interventions are
culturally appropriate, so that cultural diversity continues to flour-
ish in Viet Nam. It will mainly target the country’s ethnic minor-
ity com-munities, as it has become apparent that socio-economic
growth has not benefited the Kinh/Hoa and the minority groups
equally, because of the application of a “one-size-fits-all” ap-
proach. This thematic area will promote culturally appropriate
approaches, which will on the one hand ensure that the cultures
of ethnic minorities are not negatively impacted and on the other
hand contribute to the effectiveness of development projects and
interventions.

Creative industries development for the diversity of cultural expres-
sions – strengthening the sustainability of creative industry in Viet Nam
Project timeline : 4 years
Budget : 800,000 USD
I n Viet Nam, the creative industries are in a
relatively early stage of development – the
country is still in its infancy as a market econo-
my and sector growth has been suppressed by a
rigid approach to subsidy in culture, low levels of
awareness of the potential for the creative
industries, weak demand from a mar-
ket which has not prioritized higher value
creative goods and services, widespread
intellectual property infringement, inappro-
priate business management capacity and
specialist business support for cultural actors.
To address these challenges and capitalize on
the great abundance of creative talents in Viet
Nam, the Government is currently develop-
ing the Framework into a National Strategy for
Creative Industries to 2020, which is planned to be
approved by the Prime Minister by the end of 2013.
UNESCO recognizes a major opportunity to develop
an inclusive range of connected activities under-
pinned by partnership and proposes the project
“Creative industries development for the diver-
sity of cultural expressions – strengthening the
sustainability of creative industry in Viet Nam”,
which aims to support the Government of Viet
Nam in bringing this strategy into full operation.
The overall objective is to establish a regionally
recognized and appreciated cultural sector, which
contributes significantly to the country’s economic
growth, cultural wellbeing and social cohesion.
The specific objective is to strengthen the
policy framework, capacity, confidence and
coordination of cultural actors to realize their
potential in contributing to the country’s
economic growth and sustainable development.
Activities
• Networking and branding: launch a
national cultural sector entrepreneurs’ net-
work, events programme and website; launch
a Creative Viet Nam brand;
• Talent building: pilot training programs
to promote creativity, entrepreneurship and
management in selected schools, universities
and for small businesses;
• Intellectual Property: pilot capacity
building programs on Intellectual Property
rights; establish online specialist Intellectual
Property services;
• Infrastructure: pilot cultural mapping
and setting up of creative clusters in selected
locations;
• Investment: review international and
national investment policies and models;
deliver planning, feasibility and testing for a
creative loan fund;
• Audience: establish an audience devel-
opment programme to build new audiences,
deepen existing audience relationships and
diversify audiences for the culture sector;
• Policy: provide policy recommendations
based on successful pilots.

Development of an Adaptive Tourism Strategy
in World Heritage areas
Project timeline : 3 years
Budget : 300,000 USD
Viet Nam is one of the four high risk coun-
tries in Asia affected by climate change, with an
annual loss of 1.5% of the GDP caused by severe
weather. The central region, home to four World
Heritage sites in Vietnam (Phong Nha - Ke Bang
National Park, Hue Complex of Monuments, Hoi
An Ancient Town, My Son Sanctuary) and Cham
Island Biosphere Reserve, is among the most
affected areas. The eastern central region
has been seriously impacted by rising water
levels while the western area has become
more vulnerable due to drought,
landslides and flooding caused by both the
changing weather patterns and weak
development plans, which result in the over devel-
opment of electronic water dams in the uplands.
In this area, from provinces of Quang
Binh to Quang Nam, heritage tourism has
recently become one of the leading industries in
local economic development. The impacts
caused by climate change and disaster risks
make this area highly vulnerable and faces lots
of challenges in socio-economic development.
The ultimate goal of the proposed project is
to reduce the climate change impacts on key
actors in heritage tourism, with the particu-
lar emphasis on the most vulnerable groups in
the central area. In order to achieve this ulti-
mate goal, the proposed project aims to sup-
port the development and pilot the implemen-
tation of a climate change adaptive tourism
strategy in World Heritages Sites in central Vietnam.
Objectives
• Enhance the adaptability of tourism services and
products in World Heritage sites in Central Viet Nam
in the context of climate change;
• Strengthen the capacity of tourism actors to ad-
dress the challenges posed by climate change.
Activities
Assessment of climate change impacts on heritage
tourism :
• Establish a diagnostic survey report assessing cli-
mate change impacts on tourism development, with
a particular focus on vulnerable groups.
• Identify the best practices/case studies in World
Heritage tourism management, especially in the
context of climate change.
Development of an adaptive tourism strategy in the
central provinces’ World Heritage Sites :
• Integrate climate change issues in tourism strate-
gies;
• Develop disaster Geographic Infomation System
maps;
• Develop an adaptive tourism strategy for the
world Heritage sites;
• Establish an action plan/solutions for alternative
tourism products to sustain tourism development
during severe weather;
• Pilot the implementation of the adaptive tourism
strategy. Documentation and sharing information
will be an integral part of the whole process.

Capacity Building Strategy for
World Heritage Management in Viet Nam
Project timeline : 4 years
Budget : 600,000 USD
S ince its ratification of the 1972 Conven-
tion concerning the protection of World cul-
tural and natural heritage, seven sites in Viet
Nam have been inscribed on the World Herit-
age List: Ha Long Bay and Phong Nha - Ke Bang
National Park are natural sites, while the five
remaining sites are cultural: Complex of Hue
Monuments, Hoi An Ancient Town, My Son
Sanctuary, Central sector of the Imperial Citadel of
Thang Long-Hanoi, and Citadel of the Ho Dynasty.
The World Heritage sites are managed by
management boards consisted of specialists in
a variety of fields. The capacities of different
management boards vary, both in management
structure, number of staff and staff
capacity. Most of the staff do not have
access to up-to-date information and materials
regarding heritage management and conservation.
This proposed activity aims to assist World
Heritage site managers to identify current
and future needs for a better implementa-
tion of the World Heritage Convention and to
improve professional skills for management and
conservation. All of this will contribute to the
sustainable development of the heritage sites.
Objectives
• Strengthen knowledge, abilities, skills and be-
haviours of people with direct responsibilities
in heritage conservation and management;
• Improve institutional structures of the man-
agement boards of World Heritage sites in Viet
Nam.
Activities
Conduct a situation analysis of status of con-
servation and management of World Heritage
sites :
• Assess the effectiveness of management sys-
tems of World Heritage sites in Viet Nam;
• Conduct needs assessment for capacity build-
ing of World Heritage site managers;
• Identify the best international practices in
heritage conservation and management that
can be adapted to Viet Nam.
Improve Viet Nam’s policy framework for
heritage management and conservation.
Conduct capacity building activities for World
Heritage site managers. The capacity building
activities will be carried out with a learning-
by-doing approach, which allows site managers
to apply what they learn in workshops in their
everyday work. E-learning materials will be
produced for future use.
 Objectives

• To preserve the cultural values of traditional textiles of

ethnic minorities groups for future generations;
• To generate income opportunities for ethnic minority
groups by connecting them with wider markets;
Promoting the ethic minorities’ traditional textile cultural values and • To diversify the design industry by connecting them to
traditional values.
their contribution to economic growth and sustainable development
Project timeline : 3 years Activities
Budget : 500,000 USD
Conduct research :
V iet Nam’s official 53 ethnic minority groups only make up 14% of the total population while the Kinh eth- • Survey and collect information on traditional textiles
with participation from members of ethnic minority
nic majority (also referred to as ethnic Vietnamese in many official documents) make up the remaining 86%
of the country’s 86 million population (data available from Census 2009). These groups vary greatly in size, groups;
level of integration into the majority population and levels of socio-economic development. The majority of • Produce publications to disseminate the survey results.
minority groups still practice and retain their traditional culture, customs and languages, but these traditional
cultural resources are becoming greatly at risk due to the rapid rate of urbanization, migration and other
forms of socio-economic development. Raise awareness :
• Organize awareness raising workshops at a regional
In Vietnam women are the predominate producers of traditional textiles. The knowledge of traditional patterns and national level;
and motifs has been transmitted orally from generation to generation. Unfortunately, however, the transmis- • Set up showrooms of traditional textiles and promote
sion of knowledge about traditional patterns and motifs is rapidly being lost. This is due to a number of factors their cultural values.
as a result of rapid economic development and subsequent social transformation. Because the knowledge is
not documented this loss is significant – not only for the ethnic groups concerned but for all Vietnamese. By
thoroughly documenting and raising awareness about the richness and importance of this aspect of intangible Build capacity :
cultural heritage, the project will contribute to the effective transmission of this heritage to younger genera- • Training and capacity building for design students, SMEs
tions and will also strenghen this heritage’s role in economic development. and production groups;
• Develop sustainable production and marketing training
The project will also create links between cultural expressions of ethnic minority groups and wider creative
industries, thus promoting the economic development of these groups who are currently in a vulnerable and materials.
marginalized position.
Strengthen networks :
• Facilitate the cooperation between textile-related SMEs
and ethnic production groups;
• Develop market linkages for sustainable economic de-
velopment.

Tools for urban heritage management
in Hanoi’s old quarter
Project timeline : 4 years
Budget : 500,000 USD
As one of the oldest developed areas of Hanoi,
the Old Quarter has a history that spans 1,000
years and represents the eternal soul of the city.
The Hanoi Old Quarter acquired its reputation as a
craft area and a trading hub when King Ly Thai To
decided to build his palace there. The Old Quarter
differs itself from other heritage areas in Vietnam
by its unique “tube house”, design which gives
the streets a homogenous look. Besides, the Old
Quarter is also a rich religious heritage site with
many old temples and pagodas located in the area.
Like many other ancient towns, the Old
Quarter is under great pressure due to rapid urban
development and a dramatic increase of
the population. The small area of the Old
Quarter is now home to approximately 80,000
people. Not only does overcrowding worsen
the living environment, but it also results in
the degradation of old houses, each of which is
being occupied by a large number of families.
Massive tourism development also threatens
the distinctive values of Hanoi’s Old Quarter.
The proposed project aims at safeguarding and
promoting Hanoi’s Old Quarter through improved
urban heritage management. In doing so, models
can provide decision makers with specific tools
to deal with emerging concrete issues in urban
development. This effort is consistent with the
UNESCO’s commitment to promote urban herit-
age conservation and sustainable development.
Objectives
• Strengthen the management system of the Ha Noi Old Quarter in line with
international standards and practices;
• Ensure the participation of local communities in the preservation of the Old
Quarter;
• Enhance the capacity of the Old Quarter Management Board in research, herit-
age management, and tourism development.
Activities
Conduct a comprehensive socio-economic research in the area :
• Identify the current state of land tenure, of the public infrastructures, of public
spaces and of traffic issues;
• Inventory tangible and intangible heritage in order to develop appropriate
safeguarding measures for this heritage, in the face of rapid socio-economic
development.
Build capacity for the Management Board of the Old Quarter :
• Management staff will be equipped with skills and knowledge in safeguarding
and managing urban heritage through series of training and workshops;
• The management board will also be assisted to develop proposals for technical
and financial assistance from the International Funds for restoration projects.
Develop an Inclusive Management Plan for Hanoi’s Old Quarter, which will serve
as the essential urban management tool to achieve sustainable development :
• Development of the first draft of the management plan;
• Organisation of consultation workshops with relevant stakeholders;
• Implementation of the Plan will be supported by urban regulations covering a
wide range of issues such as a zoning plan, planning for development of infra-
structure, architecture and construction regulations.
Develop Guidelines for urban heritage management and technical guides for the
conservation and restoration of buildings and structures in the Old Quarter :
• These guidelines will be beneficial and applicable for other ancient towns
throughout Vietnam.
Raise local community awareness in safeguarding the Old Quarter through pub-
lic meetings and publishing the Citizen’s Guide.

Strengthening the role of Viet Nam’s museums
in sustainable development
Project timeline : 3 years
Budget : 500,000 USD
Viet Nam has 160 museums spread through-
out the country’s cities and provincial towns. Most
of these were established by the Government in
the wake of the Indochina wars as propaganda
tools that present a narrative of Vietnamese
history using similar exhibits and display con-
tents. With a few exceptions (e.g. Viet Nam Mu-
seum of Ethnology, Women’s Museum and Ho Chi
Minh City Museum) visitation rates are low and
activities organized in the museums are poor.
Viet Nam has attained Lower Middle Income
Country status and as the living standards of its
people steadily improve, especially in urban ar-
eas, there is a growing demand for high quality
and diverse cultural products and services. This
presents a great opportunity for the country’s
cultural institutions, especially museums, to reno-
vate approaches and make themselves more at-
tractive and accessible to the public. The renova.
tion will also gear toward attracting international
visitors, whose number is on the rise but little at-
tention to museums in Viet Nam has been paid.
Since 2012, UNESCO together with Viet Nam Her-
itage Association have established a Viet Nam
Museum Network, a forum for information shar-
ing and capacity building for primarily museums
located in Ha Noi but also further afield. Currently
there are about 400 members from over 100 mu-
seums in Viet Nam participating in this network.
The proposed project aims to support the opera-
tion of Viet Nam Museum Network and maximize
the contribution of Viet Nam’s museums to the
contemporary society and sustainable develop-
ment of the country.
Objectives
• Implement a comprehensive capacity building strat-
egy in order to uplift the presentation and operation
of museums in Viet Nam;
• Develop tools for future museum development
work;
• Strengthen the roles of Viet Nam’s museums in the
country’s socio-economic development.
Activities
Strengthen Viet Nam’s Museum Network:
• Create joint promotional materials for the network;
• Conduct capacity building needs assessment with
member museums.
Develop and implement capacity building activities
based on the results of the training need assessment:
• Examples of the activities can be: strengthening
customer services in member museums; Improving
outreach programs in member museums; or building
the capacity of member museums in developing me-
dia products.
Each activity will include the following components:
• Organize training courses on related topics;
• Member museums develop pilots to be implement-
ed using knowledge gained during the workshop.
• Pilots proposed will be judged on a competitive ba-
sis and seed fund will be provided for selected mu-
seums to implement pilots, with the UNESCO’s close
supervision and technical support;
• Evaluate the results of pilots;
• Produce a guideline/manual for future use at other
museums.

Promoting inclusive and culture-based
development among ethnic minorities in Viet Nam
Project timeline : 5 years
Budget : 1,000,000 USD
Viet Nam’s official 53 ethnic minority groups
only make up 14% of the total population, while
the Kinh ethnic majority make up the remain-
ing 86% of the country’s population of 86 mil-
lion people (data from the 2009 census). These
groups vary greatly in size, level of integra-
tion and level of socio-economic development.
The majority of minority groups still practice
and retain their traditional culture, customs
and languages, but these traditional cultural
resources are becoming greatly at risk due to
the rapid rate of urbanization, migration and
other forms of socio-economic development.
This proposed project aims to address these
needs by strengthening capacities of relevant
governmental institutions to support
development and implementation of
culturally appropriate programs, which
contributes to the realization of the rights of
Objectives
• Strengthen dialogues between civil society and Govern-
ment decision makers on cultural rights and ethnic minority
issues;
• Enhance capacities of government agencies to support
community-based management of cultural resources;
• Enhance capacities of government agencies to design and
implement development interventions with a culturally ap-
propriate approach;
• Develop tools for culturally appropriate policies and inter-
ventions that the Government can then apply to programs
targeting ethnic minorities.
Activities
ethnic minority communities in Viet Nam as
• Provide training on cultural rights and culturally appropri-
part of an effort for the country to become an
ate approaches in working with ethnic minority communities;
inclusive society, in which cultural diversity
• Create an enabling environment for dialogues between
flourishes. By introducing a culturally
civil society and Government institutions working with eth-
appropriate approach into development poli-
nic minorities;
cies and interventions, it is expected that the
• Establish pilots to integrate culture and culturally appropri-
gaps between the Kinh majority and ethnic
ate approaches in various development interventions such
minorities will be reduced, and the ethnic minori-
as economic development, education, health and environ-
ties will be able to increase their participation in
mental protection;
governance processes, obtain gainful
• Establish pilots to showcase the cultural richness of the
employment, receive quality and relevant
communities as well as challenges faced when safeguarding;
education and have equal access to health and
• Generate tools for culturally appropriate approaches (such
social services. UNESCO is adamant that the
as tools for cultural mapping, integrating local culture into
culturally appropriate approach will, on the
school curricula and environment, local economic develop-
one hand, ensure that the culture of ethnic mi-
ment initiatives, promoting indigenous knowledge for envi-
norities is not negatively impacted; while on
ronmental protection, promoting cultural rights among ethnic
the other hand will contribute to the effective-
minority communities) for adaptation at the national level.
ness of development projects and interventions.

Promoting sustainable tourism development at
World Heritage sites in Viet Nam
Project timeline : 3 years
Budget : 300,000 USD
I nformation is a very important element in
tourism. If presented accurately and attractively,
information can enrich visitors’ experiences,
bring visitors closer to the destination and local
communities. In heritage or cultural tourism,
information helps to increase visitors’ awareness
on the importance of heritage preserva-
tion, leading to appropriate actions and
attitudes toward heritage.
Within the framework of the UNESCO’s
efforts to strengthen the interpretation
systems at World Heritage sites in Viet Nam, the
proposed project aims to develop innovative and
sustainable tourism products and services
which can significantly contribute to sustainable
tourism development at these sites by
encouraging visitors to stay longer,
spend more money, experience more
attractions and revisit the region.
Objectives
• Strengthen the interpretation systems for
World Heritage sites in Viet Nam to enhance
visitors’ experiences and appreciation for local
cultural values;
• Improve opportunities for local communi-
ties to participate in and benefit from tourism
development.
Activities
• Develop information materials;
• Establish Tourism Information Centers;
• Develop handicraft products which reflect
local, cultural, environmental and historical
characteristics, produced by local artisans
using traditional skills and local materials;
• Train World Heritage Specialist Guides follow-
ing UNESCO standards;
• Develop media rooms for My Son, Thang Long
and Ho Citadel.

Strengthening national collaboration and capacity on
community-based inventory of intangible cultural heritage
Project timeline : 2 years
Budget : 200,000 USD
Since its ratification of the UNESCO 2003
Convention on the Safeguarding Intangible
Cultural Heritage, Viet Nam has made
significant progress in promoting and integrating
the text into national legislative instruments and
putting its operational directives into practice.
In 2009, the National Assembly passed an
amendment of the Law on Cultural Heritage in
conformity to the UNESCO’s 2003
Convention. In June 2010, the Ministry of
Culture, Sports and Tourism (MoCST), issued the
Circular No. 04/2010-BVHTTDL pursuant to the
new law amendment. The circular regulates the
inventorying of intangible cultural heritage (ICH)
and elaborates nomination files for the National
Inventoryof IntangibleCulturalHeritageinVietNam.
Under MoCST, many agencies such as DCH, the
Viet Nam Institute for Culture and Arts, the
Viet Nam Institute for Musicology and vari-
ous provincial authorities in the country, have
built a good understanding and expertise
in establishing inventories of intangible cultural
heritage, considering the convention’s provisions.
Other MoCST agencies, whose mandates,
programmes and activities are directly
involved in some or all ICH domains, are still
unfamiliar with community-based safeguarding
measures under the UNESCO 2003 Convention.
Many of their programmes and activities have been
criticized for being implemented with a
top-down approach and for lacking participation of
concerned communities. There is also lack of
collaboration among the agencies involved.
The proposed project aims to bring together all
relevant agencies to establish a coordinated ap-
proach for conducting inventory at the national level.
Developing a community-based inventory is
a fundamental step in ICH safeguarding and
one of UNESCO’s priorities in strengthen-
ing national capacities for safeguarding ICH.
Objectives
• Build capacities for relevant agencies
through the establishment of a mecha-
nism for networking and cooperation in
ICH safeguarding;
• Develop detailed implementation
guidelines for conducting inventories
of ICH;
• Conduct ICH Inventories of selected
communities and/or ethnic groups and
use the inventories as a basis for de-
veloping safeguarding projects.
Activities
• Organize training courses on com-
munity-based inventory of ICH for se-
lected institutions;
• Implement community-based inven-
tory-making projects (fieldwork practi-
cum) with hands-on activities;
• Conduct a national review workshop
on the results of the ICH inventory pro-
jects;
• Develop guidelines for conducting in-
ventories of ICH.

incorporate Intangible cultural heritage into the UN
Decade of Education for Sustainable Development
Project timeline : 2 years
Budget : 200,000 USD
The UN Decade of Education for Sustainable De-
velopment will end in 2014. This target date pro-
vides a stimulus to accelerate progress towards
achieving the aims of the decade. Underlining
the importance of sustainable development is
the necessity to re-orient education systems in
a manner that is cognizant and inclusive of lo-
cal cultural practices and knowledge systems.
Having evolved over generations in specific
ecological and social contexts, these practices
and knowledge systems, instilled in our intan-
gible cultural heritage (ICH), form the basis for
sustainability in all its dimensions. Widespread
adoption of the UNESCO Convention for the
Safeguarding of the Intangible Cultural Herit-
age (2003) provides a great opportunity for un-
derstanding and safeguarding ICH through ESD.
The project is proposed to raise awareness and
capacity of teachers to incorporate ICH in forms
of local knowledge and practices into teaching
and learning in order to reinforce cultural diver-
sity to drive towards sustainability. Designed as
an inter-sectoral collaboration between UNESCO’s
Education and Culture sectors, the project aims to
identify and promote innovative approaches in
integrating ICH into learning environments and
curricula in schools. Through the project, teacher
educators, teachers, students and communities,
as well as policy and decision makers, will be en-
gaged in appreciating the relevance of their ICH
as a mainspring of cultural diversity and a com-
mitment to sustainable development. The project
will facilitate new pathways of inter-generational
transmission that is central to the vitality of ICH.
Objectives
• To equip educators and learners with the
knowledge and skills to understand ICH
that is conducive to sustainable behav-
iours, lifestyles and practices grounded in
traditional wisdom;
• To raise awareness about the value and
importance of ICH as a form of education
that can promote sustainability of local
traditions and knowledge;
• To immerse the education sector in the
importance of integrating validation for,
and cultivation of, local identities and
knowledge systems into the formal educa-
tion system.
Activities
• Develop pilots that use ICH for school
curricula in a variety of locations, repre-
sent a diversity of ICH elements, school
levels and types of activities, and with
participation of stakeholders in both cul-
ture and education sectors;
• Disseminate the pilots through the user-
friendly tools and channels.
• Integrate the methodology in the cur-
ricula of teachers’ training in universities
and colleges.