1. 1.

'The Strategy and Tactics of Pricing'

By Thomas Nagle, John Hogan, and Joseph Zale (2010)

2. 'Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price
Structures'
By Tim Smith (2011)
3. 'Power Pricing: How Managing Price Transforms the Bottom Line'
By Robert J. Dolan & Hermann Simon (1997)

4. 'Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and
Capturing Customer Value'
By Harry Macdivitt & Mike Wilkinson (2011)

5. 5. 'Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table'

By Reed Holden & Mark Burton (2008)