Retail industry: unoganised Retail: 95.85% and organised Retail: 4.

15%

One of the highest retail densities in the wold: 6%; about 12mn retail shops for about 209mn
households

VISHAL MEGA MART:

o Type - Hypermarket

o Founded 1986 (Kolkata)

o Headquarters Delhi

o Industry Manufacturing & Retail

o Annual Turnover Rs 6026.53 mn(2007)

o Products Apparels, Department, Grocery store

o Promoter Ram Chandra Agarwal

o Parent Vishal Retail Ltd.

o Punchline ‘ Value for money’

o Retail Space More than 1.6mn Sq ft

o Advantage First mover(tier II & tier III cities)

o Currently 100 outlets

Continued…
2. Revenue Mix

3. PRODUCTS:

o Apparels = Private Labels

o Non- Apparels= Private + Other

o FMCG= Private + Other

 Trying to increase the proportion of Private Labels in FMCG

o Co-Branding With SBI

4. Households

5. Travel Accessories

6. In House Brands Of Vishal

7. Pricing

o Pricing Method

 Value Pricing – EDLP

o Pricing Strategies

 Time Pricing
  Price Discounts

o Quantity (1500 –15%,3500 – 25%,5000 - 30%)

 Special Event Pricing

o Dhanteras Dhamal

8. DISCLAIMER: * Price As on 7 th April 2008   MRP Mart Price Brand Atta 10kg 240 199 Pillsbury Rice 10kg
310 240 Rozana Dal 5kg 225 225 Private Label Sugar 5kg 87 87 Private Label Tea 500g 54 49 Red Label Coffee 50g 68 61
Nescafe Refine Oil 10ltr 860 800 Dhara Ghee 2kg 380 370 Amul Salt 2kg 18 17 Tata Soap 6pc 114 110 Cinthol Shampoo
400ml 199 181 Garnier Toothpaste 300g 79 77.5 Colgate Detergent 67 65 Surf Excel Detergent Soap 4   40   39 Surf Excel
Bar  Bathroom Cleaner 2 75 70 Safaai Bourntiva 500g 124 111 Bournvita   Total 2990 2662.5   Save 237.5

9. Place

o Tier II , III & IV cities

o 72% of stores fall in the cities- “Top 50 Retail Destinations”

o 2 Plants (Gurgaon & Dehradun)

 1.5mnx2= 3mn pieces

o 27 warehouses located in 9 key cities in India

o More than 885,213 sq ft ware house area

10.  

11. Presence

12. Place - Supply Chain

13. Business Model- VRL

14. Over

15.
o Advertise in Local Dailies

o Website www.vishalmegamart.net

o PR – News Papers, Magazine’s

o Various Sales Promotions

 Shop And Fly Offer

o Ghar Basane Ke 4 Bahane

Promotion
16.
 25% Off On All Items – Every Month

 2 din Ki Maha Loot

 Great Savings

 5 Din Ki Maha Bachat

o Discount Offers At Various Festive ocassions

 Dhanteras Dhamal

 Grand Winter Sale – 50% & 60% discount for 2 days

 Paise Bachao Andholan – 9 Din Ki Maha Loot

Promotion Contd…
17.
o Strong Recruitment Cell

 2,509 employee’s joined-2008

 8500 employee Strength

o Learning & Development Team

o Off – site Activities

o Not That Helpful

People
18.
o Three Layer Security Checks

 No. of Parallel Billing Counter

 Trolley For Moving Goods

o Retail Exchange Software Solution – PRIL

 Integrated With SAP & ERP

Process
19.
o Infrastructure – Stand Alone Commercial Building

o Place

 Clean, Air-conditioned outlet

 Lack Of Parking Space

o Equipment – computer, BCR, Desk etc State of Art

Physical Evidence