Professional Documents
Culture Documents
Task 3
Task 3
Performance objective
In this assessment, you are required to develop and document a strategic plan for the
organisation based on the research you have conducted. You will also need to
communicate the strategic plan to key stakeholders in the organisation.
A completed draft strategic plan based on your analysis in Assessment 1 Part B, with
organisational objectives, and strategies for enacting and achieving the objectives.
Briefing and information materials about the revised strategic plan for staff and
responsible parties.
Evidence that you have analysed and identified the needs of the case study, and
reflected these in the strategic plan and informational materials you have developed.
Strategic plan of Starbucks
With the changing patterns in the taste and inclination of the buyers, the organization
must innovate and offer fast food and different items as well, which includes sandwiches,
pasta, biscuits, and other nourishment, which can help in pulling in more customers. The
organization can likewise adjust to new strategies and offer new products and brands in
the Australian store which will help in building a solid alliance with the customers.
The organization should align with various bakery stores from where it can build its
offerings to the buyers. For picking up buyer experience the organization needs to develop
its product offering with seasonal products, for example, Pumpkin Spice Latte and Caramel
Brulée Latte and so on.
Starbucks must expand its product range so as to cater the increasing needs of consumers.
Today, customers are getting more inclined to innovative products and new product range
in appreciation of fast food and beverage industry. Starbucks could follow an inventive
procedure to the invent new menu in order to appeal to the essence of the consumers.
Starbucks must focus on the competitive strategy in order to maintain its position as the
market leader in the fast food industry. Technology, innovation, products, customer
service and worth to clients ought to be the principle focus of Starbucks.
Hence, the organization should firmly focus on designing the innovative menu and
collaborating with different organizations by which it can achieve a competitive edge.
Thus, the organization needs to focus on diversification and development.
The primary focus of the organization is to extend and focus on diversification, the
organization currently offers distinctive blends and flavors of coffee which are sold to
consumers in various outlets. The organization should assemble a strategic alliance with
various pastry kitchens and food stores from where it can have the capacity to diversify
the products that are sold in the store.
For actualizing this enhancement and growth strategy, the organization should outline
new product offerings, including sandwiches, biscuits, and other fast food items. For this,
it has to align with various organizations like Pepsi Co. Likewise, making in-house
sandwiches and fast food items will be unique in relation to others.
The strategic plan will be monitored with a strong focus on different aspects of
collaboration and process. The organization should take adequate feedback from the
customers on their new product menu which enables them to review the execution of
their new offerings. With the criticism and survey of the purchasers, the organization will
have the capacity to audit its execution and will have the capacity to actualize the strategy
required.
Milestones:
1: Conducting a market review with the consumers for their choice of offerings
Considering the risks associated with the new strategy, the potential risks will be the
variety in the offerings, other being the competition from the multinational brands like
McDonalds, Subway and so forth.
With the broadened offerings, the organization will have the capacity to give an extensive
variety of products and offerings to the customers, the customers will have distinctive
choices to browse. This will be the primary advantage from the expansion. The expense
associated with this will be low when contrasted with the advantages profited by the
organization.
Conclusion
References
Behar, Goldstein, (2008), It's Not about the Coffee: Leadership Principles from a Life at
Starbucks, pg 41-43
Behar, Goldstein, (2008), It's Not about the Coffee: Leadership Principles from a Life at
Starbucks, pg 41-43
Cravens, (2009) Strategic Marketing 8E, Planet Starbuck Case 4-1, pg 380-384
Kowalski, R. (2006, November). Starbucks wars: How McDonald's and Starbucks defined
their industry Tea & Coffee Trade Journal. Retrieved February 2, 2011, from
http://www.allbusiness.com/manufacturing/foodmanufacturing-food-coffee-
tea/3977318-1.html
1. Develop briefing materials (dot-point descriptors) for the identified responsible
parties, outlining the requirements of their role in achieving the relevant strategy.
Leaders are individuals all through the organization who impact the attitudes and
activities of partners. They help comprehend the numerous why's of organizational life.
For instance:
(i)
Mission: “To make a Starbucks refined place where the people can relax in spite of their
demanding schedules, to appreciate fine coffee and beverage experience.
Objectives:
The strategic planning process integrates large portions of the management practices we
follow daily. Clear methodologies that can help us make intense decisions as to:
More specifically:
Set up meetings with internal customers realize what their priorities are. Gaining a good
understanding of business offers effective solutions.
Envision the components of glorified future. Ask key stakeholders to envision the future
state of the organization.
Identify a modest bunch of elements from Step 3 that are most critical to the business and
function.
Consolidate the abundance of ideas, planning sessions have generated, and integrate into
a archive with clear responsibilities for your team and other stakeholders, for
management audit and approval/endorsement.