FA L L 2 0 1 7

PROFESSOR MARY NORTON

FA S H I O N A C C E S S O R Y D E S I G N

madisontodd.
1920s
&
 BACKGROUND OF PRADA

THE PRADA LABEL WAS FOUNDED IN 1913 BY MARIO PRADA.

H E B E G A N S E L L I N G L E AT H E R H A N D B AG S, T R U N K S, A N D S H O E S.
MARIO HAD MUCH EXPERIENCE IN BOTH EUROPE AND THE USA,
AND HE DECIDED TO OPEN TWO STORES IN MILAN.

T H E F I R S T S U I TC A S E WA S M A D E O F A V E RY H E AV Y S K I N , W H I C H
M A D E I T I M P R A C T I C A L F O R T R AV E L . T H E C O M PA N Y S TA R T E D T O
C R E AT E L I G H T E R B AG S O U T O F H I G H Q UA L I T Y I T E M S.

I N 1 9 7 9 , M I U C C I A P R A DA E X PA N D E D T H E B U S I N E S S I N T O T OT E
B A G S A N D B A C K PA C K S M A D E F R O M N Y LO N . E V E N W I T H H E R
S H O E C O L L E C T I O N , S H E B E C A M E K N O W N F O R H E R U N D E R S TAT E D
ELEGANT PIECES.

T O D A Y, P R A D A P A R T I C I P A T E S I N M A N Y D I F F E R E N T A R E A S , I N -
C L U D I N G R U N W A Y S H O W, W A T C H E S , P E R F U M E S , A M O B I L E
PHONE, FOOTWEAR, READY TO WEAR, COUTURE, COSMETICS,
J E W E L R Y, A N D S P I R I T S .
P R A D AP RSAHDOAE ER XE AS ME AP RL CE HS
PRADA BAG RESEARCH
 1920S RESEARCH

THE 1920S, OR THE ROARING TWENTIES, WAS CHARACTERIZED BY A CHAL-

LENGING OF TRADITIONAL IDEAS. THIS IS THE ERA BETWEEN THE END OF
WO R L D WA R I A N D T H E E N D I N G O F T H E G R E AT D E P R E S S I O N . T H I S T I M E A L -
L O W E D F O R A N E W, M O D E R N L I F E S T Y L E A S A M E R I C A N S W A N T E D T O E N J O Y
T H E M S E LV E S A N D T H E C O M PA N Y T H E Y W E R E S U R R O U N D E D W I T H . M A N Y VA L -
UED LEISURE OVER HARD WORK. INVENTIONS SUCH AS AUTOMOBILES, TELE-
P H O N E S, R A D I O S, A N D E L E C T R I C I T Y A L LO W E D L A B O R TO B E S AV E D. M E N
HAD JUST LEFT THE WAR AND WANTED TO FORGET THE HORRORS AND ENJOY
LIFE AGAIN. WOMEN HAD JUST GAINED THE RIGHT TO VOTE. URBAN LIVING
AND THE BEGINNING OF PROHIBITION ALLOWED FOR A WILD TIME TO OCCUR.
F L A P P E R S WO U L D DA N C E TO T H E C H A R L E S TO N AT S P E A K E A S I E S F I L L E D W I T H
JAZZ MUSICIANS. GANGSTERS MADE DEALS OVER ALCOHOL WHILE CONSUM-
E R I S M S H O T T O A N A L L T I M E H I G H . E N T E R T A I N M E N T, P O P C U L T U R E , A R T,
A N D A R C H I T E C T U R E G R E W T R E M E N D O U S LY I N P O P U L A R I T Y W I T H T H E G R E A T
G A T S B Y, B A B E R U T H A N D T H E Y A N K E E S , A R T D E C O P I E C E S , A N D T H E C O N -
S T R U C T I O N O F T H E E M P I R E S TAT E B U I L D I N G .

OVERALL, THE 1920S EXPERIENCED MANY ECONOMIC, SOCIAL, AND POLITI-

C A L C H A N G E S T H A T W O U L D C H A N G E T H E L I V E S O F A M E R I C A N S I N F I N I T E LY.
1920S VISUALS
 1 9 2 0 S FA S H I O N

WOMEN GAINED THEIR FREEDOM AND INDEPENDENCE

WHICH WAS REPRESENTED IN THEIR CLOTHING
SHORTER, LOW - WAISTED DRESSES AND REVEALING
STYLES WORN BY FLAPPERS
BOBBED HAIRSTYLES
C LO C H E H AT S
B R I G H T LY C O L O R E D C L O T H E S , S C A R V E S , A N D
STOCKINGS WITH BOLD ART DECO ACCESSORIES
C LOT H I N G T H AT P R OV I D E D M OV E M E N T

M E N ’ S FA S H I O N W A S C H A R A C T E R I Z E D B Y T H E E X C I T I N G
AND MODERN ERA OF CONSUMERISM
WELL TAILORED PINSTRIPED SUITS
TUXEDOS
F E D O R A H AT S, B O W T I E S, S U S P E N D E R S
B L A C K PAT E N T L E AT H E R S H O E S
CUFFED TROUSERS
 ZELDA FITZGERALD

Z E L D A F I T Z G E R A L D W A S B O R N J U LY 2 4 , 1 9 0 0 I N M O N T G O M E R Y, A L -
ABAMA.

S H E W A S A W R I T E R A N D A R T I S T, W H O W A S B E S T K N O W N A S T H E
P H R A S E C O I N E D B Y H E R H U S B A N D , “A M E R I C A’ S F I R S T F L A P P E R . ”

Z E L D A M E T F. S C O T T F I T Z G E R A L D A T A D A N C E W H I L E H E W A S S T A -
T I O N E D A T A N E A R B Y C A M P. Z E L D A W A S H E S I T A N T A T F I R S T, B U T
A F T E R S C OT T H A D H I S F I R S T B O O K , T H I S S I D E O F PA R A D I S E , P U B -
L I S H E D, H E WA S A B L E TO P R OV E H I M S E L F TO Z E L DA .

SHE MOVED TO NEW YORK CITY TO LIVE WITH HIM AND WAS
T H R O W N I N T O T H E R O A R I N G T W E N T I E S H E A D F I R S T. S H E B E C A M E
I C O N I C F O R H E R C L O T H I N G , D A N C E M O V E S , A N D W I T.

T H E T W O W O U L D D R O W N T H E M S E LV E S I N A LC O H O L A N D C O N S U M E R
G O O D S , U N T I L T H E Y E V E N T U A L LY M O V E D T O F R A N C E .

S C O T T A N D Z E L D A W O U L D G R O W A P A R T I N T H E E A R LY T H I R T I E S .
ZELDA HAD A MENTAL BREAKDOWN AND WOULD END UP IN CLINICS
FOR SCHIZOPHRENIA FOR THE REST OF HER LIFE. WHILE SCOTT’S
OWN WRITING WENT DOWNHILL.
IMAGES
I N S P I R AT I O N
PERSONAL TASTE
T R E N D A N A LY S I S
once again,
to zelda
customer P R O F I L E
 mood B O A R D

SHE REFUSED TO BE
B O R E D , C H I E F LY
BECAUSE SHE WASNT
BORING.
- ZELDA FITZGERALD -
color S T O R Y
WWW

manufacturing I N F O R M A T I O N

H A N D B A G M A N U FA C T U R E R : C A S T E L L A R I
ITALIAN STYLE AND TASTE WITH GOOD Q UALI-
T Y A N D P R I C E P O I N T.
1 0 0 % H A N D M A D E I N I T A LY
W W W. C A S T E L L A R I D I F F U S I O N . C O M

F O O T W E A R M A N U FA C T U R E R : G I O R D A N O D I E C I
PRODUCING SHOES FOR 60 YEARS
H A N D M A D E I N I T A LY
W W W. G I O R D A N O D I E C I . C O M
su

product M A T E R I A L S

S AT I N
FRINGE
PEARLS
EMBROIDERY
SUEDE
B L AC K L E AT H E R
S I LV E R H A R DWA R E
O N C E A G A I N , T O zelda
love first, live incidentally B O O T

$1,400

“ I D O N ’ T W A N T T O L I V E , I W A N T T O L O V E F I R S T A N D L I V E I N C I D E N T A L LY. ”
 loose ends P U M P

$900

“ I T I S T H E LO O S E E N D S W I T H W H I C H M E N H A N G T H E M S E LV E S. ”
 heart can hold M U L E

$775

“ N O B O DY H A S E V E R M E A S U R E D, N OT E V E N P O E T S, H O W M U C H T H E H E A R T C A N H O L D. ”
 expecting great things T E N N I S S H O E

$900

“ S H E Q U I E T LY E X P E C T E D G R E A T T H I N G S T O H A P P E N T O H E R , A N D N O D O U B T T H A T ’ S O N E O F T H E R E A S O N S W H Y T H E Y D I D . ”
 she wasn’t boring B O O T

$1,500

“ S H E R E F U S E D T O B E B O R E D C H I E F LY B E C A U S E S H E W A S N ’ T B O R I N G . ”
 i’ll save you too M U L E

$850

“ T H A N K S A G A I N F O R S A V I N G M E . S O M E D A Y, I ’ L L S A V E Y O U T O O . ”
 dearest, dearest L O A F E R

$650

“ W I T H O U T Y O U , D E A R E S T D E A R E S T, I C O U L D N ’ T S E E O R H E A R O R F E E L O R T H I N K , O R L I V E . ”
 july by the sea C L U C T H

$1,600

“ I W I S H W E C O U L D S P E N D J U LY B Y T H E S E A , B R O W N I N G O U R S E L V E S A N D F E E L I N G W A T E R - W E I G H T E D H A I R F L O W
BEHIND US FROM A DIVE.”
you’re a necessity T O T E

$1,700

“ Y O U ’ R E A N E C E S S I T Y A N D A L U X U R Y. ”
 healing the brokenness P H O N E C A S E

$230

“A N D I N T H E E N D , W E W E R E A L L J U S T H U M A N S . . . D R U N K O N T H E I D E A T H A T L O V E , O N LY L O V E , C O U L D H E A L O U R B R O K E N N E S S . ”
 excuse me C O S M E T I C B A G

$550

“ E XC U S E M E F O R B E I N G S O I N T E L L E C T UA L . I K N O W YO U WO U L D P R E F E R S O M E T H I N G N I C E A N D F E M I N I N E A N D A F F E C T I O NAT E . ”
O N C E A G A I N , T O zelda
 BIBLIOGRAPHY

WORKS CITED
A L C H I N , L I N D A . T H E 1 9 2 0 S . 1 J A N U A R Y 2 0 1 7 . S I T E S E E N N E T W O R K . 9 N O V E M B E R 2 0 1 7 < H T T P : / / W W W.
AMERICAN-HISTORAMA.ORG>.
D N A M I . C A S T E L L A R I . 1 J A N U A R Y 2 0 1 7 . 1 5 N O V E M B E R 2 0 1 7 < H T T P : / / W W W. C A S T E L L A R I D I F F U S I O N . C O M /
AZIENDA/?LANG=EN>.
G I O R D A N O D I E C I . G I O R D A N O D I E C I . 1 J A N U A R Y 2 0 1 7 . 1 3 N O V E M B E R 2 0 1 7 < H T T P : / / W W W. G I O R D A N O D I E C I .
C O M / A B O U T- G I O R DA N O - D I E C I > .
S E N F T, A S H L E Y. P R A D A - FA S H I O N I N T I M E . 2 3 J U LY 2 0 1 1 . 1 5 N O V E M B E R 2 0 1 7 < H T T P : / / W W W. FA S H I O N I N -
TIME.ORG/PRADA/>.
W G S N . W G S N - A U T U M N W I N T E R , 2 0 1 9 , C O L O R T O N E S . 1 J A N U A R Y 2 0 1 7 . 2 0 1 7 < H T T P S : / / 0 - W W W. W G S N . C O M .
L I B R A R Y. S C A D . E D U / FA S H I O N / A W 1 9 > .
Z E L A Z K O , A L I C I A . Z E L D A F I T Z G E R A L D . 1 J A N U A R Y 2 0 1 7 . 1 3 N O V E M B E R 2 0 1 7 < H T T P S : / / W W W. B R I T A N N I C A .
COM/BIOGRAPHY/ZELDA-FITZGERALD>.
EXTRA VISUALS