2.

3 EFE MATRIX BY DIVISION

Key External Factors for US and Canada

Strengths Weight Rating Weighted Score

1. Twitter’s growth is expected to decline to 9%
in 2015, 8% in 2016 and 7% in 2017
2. Sosial network’s consolidated advertising
revenue around to 4.9 billion U.S. dollars
3. The sosial network’s advertising revenue 2016
was 26.89 billion U.S. dollars
Total

Weaknesses Weight Rating Weighted Score

1. Facebook started selling mobile advertising
space in 2012 and not even the keenest optimists
could have predicted how lucrative this decision
would turn out to be
2.

Total

Key External Factors for Europe

Strengths Weight Rating Weighted Score

1. Facebook quarterly revenue of the third
quarter of 2017 is 2.43 billion U.S. dollars
2.
Total

Weaknesses Weight Rating Weighted Score

1.

2.

Total
Key External Factors for Asia Pacific

Strengths Weight Rating Weighted Score

1. Facebook’s have 309 million daily active
users
2. Market size represents 15% of companys’s
advertising revenue
3. The social network generates the majority of
its revenues via social media marketing and
advertising in 2016
Total

Weaknesses Weight Rating Weighted Score

1.

2.

Total

Key External Factors for Others

Strengths Weight Rating Weighted Score

1. LinkedIn's has 332 million registered users,
but only a third of that frequently visits the site.
2. In 2013, India, Brazil, and Mexico represented
key sources for growth for Facebook. It is likely
that growth in these countries will continue over
the next few years.
3. Two thirds of the world’s population does not
have access to the Internet
Total

Weaknesses Weight Rating Weighted Score

1. Employers are increasingly searching social
media sites to learn about potential employees
2. Facebook has been or is currently restricted
whole or in part in China, Iran and North Korea.
Governments in other countries can also seek to
restrict access to Facebook if they consider
Facebook to be violation to their laws
Facebook while at work
Total