Product Positioning

Femmegra is the first femal sexual dysfunction prescription drug for post-
menopausal women and women who have been diagnosed with sexual dysfunction
resulting in poor libido which helps enhances female libido and lubrication because it
contains Sildenafil CT.

SWOT
Strengths
 Pfizer is a trusted and established brand in the market (e.g Viagra)
 Pfizer already has a distribution network setup.
 Pfizer already has an established relationship with pharmacies, insurance
companies, doctors and hospitals.

Weakness
Femmegra is currently pending final FDA approval