TRAINING PROJECT REPORT

ON
“COMPARISON BETWEEN AIRTEL BROADBAND AND TATA
INDICOM BROADBAND”

A Training Project Report

Submitted in partial fulfillment of the requirement for the
Award of the degree of
Bachelor of Business Administration
University of Kota, Kota, (Raj.)
Academic Session 2008 to 2010

PROJECT GUIDE: SUBMITTED

BY
Dr. Vijaya Singh Ajay Sharma
Faculty, OKIMT, Kota BBA part-II
OKIMT, Kota

OM KOTHARI INSTITUTE OF MANAGEMENT & TECHNOLOGY

KOTA
(AFFILIATED TO UNIVERSITY OF KOTA, KOTA)
 OM KOTHARI INSTITUTE OF MANAGEMENT &
TECHNOLOGY
(Affiliated to University of Kota Approved by Government of Rajasthan sponsored by

Om Kothari Foundation, Kota),

CERTIFICATE
This is to certify that Ajay Sharma student of BBA part II at Om Kothari Institute of
management and Technology has completed Training Project Report entitled
“COMPARISON BETWEEN AIRTEL BROADBAND AND TATA INDICOM
BROADBAND”. The project has been completed after studying for one year in BBA
course and for partially fulfilling the requirements for award of degree of Bachelor of
Business Administration of University of Kota, Kota.
The training project report has been completed under the guidance of “Dr. Vijaya
Singh” OKIMT and is as per norms and guideline provided.

Principal Academic Guide

Kota
Date:

A-1, Special I.P.I.A., Jhalawar Road, Kota-324005

Phone: 0744-2490878, 2490402, E-mail: okimrkota@rediffmail.com
FAX: 0744-2490878
 OM KOTHARI INTITUTE OF MANAGEMENT &
TECHNOLOGY
(Affiliated to University of Kota, Approved by Government of Rajasthan and sponsored
by Om Kothari Foundation, Kota)

CERTIFICATE
This is to certify that Ajay Sharma student of BBA part II at Om Kothari Institute of
Management and Technology has completed Training Project Report entitled
“COMPARISON BETWEEN AIRTEL BROADBAND AND TATA INDICOM
BROADBAND”. The project has been completed after studying for one year in BBA
course and for partially fulfilling the requirements for award of degree of Bachelor of
Business Administration of University of Kota, Kota.
The Training Project Report has been completed under the guidance of “Dr. Vijaya
Singh” of OKIMT and is as per norms and guideline provided.

Internal Examiner External Examiner

Kota
Date:

A-1, Special I.P.I.A. Jhalawar Road, Kota-324005

Phone: 0744-2490878, 2490402, E-mail: okimrkota@rediffmail.com
Fax: 0744-2490878

Acknowledgement
In any project one has to take cooperation assistance of many people. It is difficult to
mention all of them. However, it is necessary to quote some of them whom provided
initial support and assistance and having completed the project.
Acknowledge guidance and support let me to complete the project successfully and
timely. I extremely thankful to faculty staff members of OM KOTHARI INSTITUTE OF
MANAGEMENT & TECHNOLOGY, Kota who guide me. I am extremely grateful to Dr.
Vijaya Singh (Project Guide) for her guidance.

Ajay Sharma
B.B.A. part-I
OKIMT, KOTA

DECLARATION
I hereby declare that the presented report entitled “Measuring the Effectiveness of
Training & Development Programs” is based on the original work and indebtedness on
other publication has been acknowledged at relevant place.

Ajay Sharma
B.B.A. part-2
OKIMT, Kota
 PREFACE

In this global and competitive era all business activity needs more complex superior and
enhanced technology.
The telecom industry grows tremendously in past few years in the present
scenario the telecom industry become more consumers oriented.
Research becomes a necessary for business activity to accelerate the business
in a greater pace. Researcher shows the current position as well as strength and
weakness of an organization and product, which helps in the formation of business plan.
In the other hand opponents are waiting for us to take erroneous decision and take
advantages of the situation. We can counter their move only through dynamic and
effective tool of marketing research.
So it was a great pleasure to contribute to the dynamic field of marketing in the
telecom industry. The research work done in kirti Nagar which have a great significance
role for organization to forecast the demand and enhanced their position in the market.
The research work shows consumer awareness, consumer expectations, consumer top
of the mind and also shows the relationship between organization-customer, which is as
important system as nerve system in human body.
 CERTIFICATE

Date :

This is to certify that Mr. Narendra Kumar Sahu student of MBA (SM) part ll from
Maharshi Dayanand Saraswati University Ajmer, has completed his project study on
“Comparison between Airtel broadband and Tata indicom broadband.

We are appreciating the commendable and sincere efforts put in by him in completion of
Project study.

We wish him success for future career.

Supervisor Vision

Kuldeep Dia
 CONTENTS
PREFACE

CERTIFICATE

ACKNOWLEDGEMENT

INTRODUCTION

EXECUTIVE SUMMARY

S.NO. CONTENTS
1. Bharati Airtel
a. Company Profile………………………………………………..
b. Board of Directors………………………………………………
c. Organizational Structure…………………………………….....
d. Airtel offers………………………………………………………
2. Tata Indicom
a. Company Profile.
b. Board of Directors.
c. Tata offers………………………………………………………...
d. S.W.O.T analysis…………………………………………………
e. Research objective……………………………………..............
f. Research methodology............................................................
g. Conclusion………...………………………………………………
h. Recommendations……..…………………………………………
i. Bibliography.....................................................................
j. Annexure
 EXECUTIVE SUMMARY

Theoretical and practical knowledge are two different but interrelated aspects, which
makes concepts clear and vision brighter and helps in facing the actual situation.
Although theory is first and foremost step, which acts as a base and creates a picture in
mind for a concept. But practical knowledge is the one, which bridges the gap between
the imagination and reality, which ultimately gives shape to the concept.

Practical knowledge is also very important for developing thoughts and giving shape to
them. As I have done primary research, which is quite important and helpful for:
 INTRODUCTION

Bharti Airtel

Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises. The Bharti
Group has a diverse business portfolio and has created global brands in the
telecommunication sector. Bharti has recently forayed into retail business as Bharti
Retail Pvt. Ltd. under a MoU with Wal-Mart for the cash & carry business. It has
successfully launched an international venture with EL Rothschild Group to export fresh
agri products exclusively to markets in Europe and USA and has launched Bharti AXA
Life Insurance Company Ltd under a joint venture with AXA, world leader in financial
protection and wealth management.

Airtel comes to you from Bharti Airtel Limited, India’s largest integrated and the first
private telecom services provider with a footprint in all the 23 telecom circles. Bharti
Airtel since its inception has been at the forefront of technology and has steered the
course of the telecom sector in the country with its world class products and services.
The businesses at Bharti Airtel have been structured into three individual strategic
business units (SBU’s) - Mobile Services, Airtel Telemedia Services & Enterprise
Services. The mobile business provides mobile & fixed wireless services using GSM
technology across 23 telecom circles while the Airtel Telemedia Services business offers
broadband & telephone services in 94 cities. The Enterprise services provide end-to-end
telecom solutions to corporate customers and national & international long distance
services to carriers. All these services are provided under the Airtel brand.
Airtel company profile
Bharti Airtel is one of India's leading private sector providers of telecommunications
services based on an aggregate of 66,689,943 customers as on April 30, 2008,
consisting of 64,370,434 GSM mobile and 2,319,509 Bharti Telemedia subscribers.
The businesses at Bharti Airtel have been structured into three individual strategic
business units (SBU’s) - mobile services, telemedia services (ATS) & enterprise
services. The mobile services group provides GSM mobile services across India in 23
telecom circles, while the ATS business group provides broadband & telephone services
in 94 cities. The enterprise services group has two sub-units - carriers (long distance
services) and services to corporates. All these services are provided under the Airtel
brand.
Company shares are listed on The Stock Exchange, Mumbai (BSE) and The National
Stock Exchange of India Limited (NSE).

Partners

The company has a strategic alliance with SingTel. The investment made by SingTel is
one of the largest investments made in the world outside Singapore, in the company.
The company’s mobile network equipment partners include Ericsson and Nokia. In the
case of the broadband and telephone services and enterprise services (carriers),
equipment suppliers include Siemens, Nortel, Corning, among others. The Company
also has an information technology alliance with IBM for its group-wide information
technology requirements and with Nortel for call center technology requirements.
The call center operations for the mobile services have been outsourced to IBM Daksh,
Hinduja TMT, and Teletech & Mphasis.
BOARD OF DIRECTORS:

The board of directors of the Company has an optimum mix of executive and non-
executive directors, which consists of two executive and twelve non-executive directors.
The Chairman and Managing Director, Mr.  Sunil Bharti Mittal is an Executive Director
and the number of Independent Directors on the Board is
50% of the total board strength.  The independence of a director is
determined on the basis that such director does not have any material
pecuniary relationship with the Company, its promoters or its management, which may
affect the independence of the judgment of a Director.
The board members possess requisite skills, experience and expertise required to take
decisions, which are in the best interest of the Company.

The composition of the Board is as under:

Sunil Bhatia Mittal
Rajan Bharti Mittal
Akhil Gupta
Rakesh Bharti Mittal
Chua Sock Koong
N. Kumar
Kurt Hellstrom
Paul O'Sullivan
Pulak Chandan Prasad
Bashir Abdulla Currimjee
Ajay Lal
Arun Bharat Ram
 Francis Heng
Mauro Sentinelli
Bharti Airtel - Organization Structure
As an outcome of a restructuring exercise conducted within the company; a
new integrated organizational structure has emerged; with realigned roles,
responsibilities and reporting relationships of Bharti’s key team players. With effect from
March 01, 2006, this unified management structure of 'One Airtel' will enable continued
improvement in the delivery of the Group’s strategic vision.

zzzz
Vision & promise

By 2010 Airtel will be the most admired brand in India:

 Loved by more customers
 Targeted by top talent
 Benchmarked by more businesses
We at Airtel always think in fresh and innovative ways about the needs of our customers
and how we want them to feel. We deliver what we promise and go out of our way to
delight the customer with a little bit more.

AWARDS & RECOGNITION IN F .Y 2007-08

 Bharti Airtel has won the CNBC-TV18 India Business Leader Award for the
Outstanding Company of the year, 2007.
 Bharti draws top honours at the NDTV Profit Business Leadership Awards 2007.

 Bharti Airtel Ranked 3rd on Shareholder Returns in BusinessWeek IT 100 List.

 Sunil Bharti Mittal conferred Degree of Doctor of Science (Honoris Causa) by G.

B. Pant University.

Tata Group Profile

Tata is a rapidly growing business group based in India with significant international
operations. Revenues in 2007-08 are estimated at $62.5 billion (around Rs251,543
crore), of which 61 per cent is from business outside India. The Group employs around
350,000 people worldwide. The Tata name has been respected in India for 140 years for
its adherence to strong values and business ethics.

The business operations of the Tata Group currently encompass seven business
sectors: communications and information technology, engineering, materials, services,
energy, consumer products and chemicals. The Group's 27 publicly listed enterprises
have a combined market capitalization of some $60 billion, among the highest among
Indian business houses, and a shareholder base of 3.2 million. The major companies in
the Group include Tata Steel, Tata Motors, Tata Consultancy Services (TCS), Tata
Power, Tata Chemicals, Tata Tea, Indian Hotels and Tata Communications.
The Group's major companies are beginning to be counted globally. Tata Steel became
the sixth largest steel maker in the world after it acquired Corus. Tata Motors is among
the top five commercial vehicle manufacturers in the world and has recently acquired
Jaguar and Land Rover. TCS is a leading global software company, with delivery centres
in the US, UK, Hungary, Brazil, Uruguay and China, besides India. Tata Tea is the
second largest branded tea company in the world, through its UK-based subsidiary
Tetley. Tata Chemicals is the world's second largest manufacturer of soda ash. Tata
Communications is one of the world's largest wholesale voice carriers.
In tandem with the increasing international footprint of its companies, the Group is also
gaining international recognition. Brand Finance, a UK-based consultancy firm, recently
valued the Tata brand at $11.4 billion and ranked it 57th amongst the Top 100 brands in
the world. Business week ranked the Group sixth amongst the "World's Most Innovative
Companies" and the Reputation Institute, USA, recently rated it as the "World's Sixth
Most Reputed Firm."

Founded by Jamshed ji Tata in 1868, the Tata Group's early years were inspired by the
spirit of nationalism. The Group pioneered several industries of national importance in
India: steel, power, hospitality and airlines. In more recent times, the Tata Group's
pioneering spirit has been showcased by companies like Tata Consultancy Services,
India's first software company, which pioneered the international delivery model, and
Tata Motors, which made India's first indigenously developed car, the Indica, in 1998
and recently unveiled the world's lowest-cost car, the Tata Nano, for commercial launch
by end of 2008.

The Tata Group has always believed in returning wealth to the society it serves. Two-
thirds of the equity of Tata Sons, the Tata Group's promoter company, is held by
philanthropic trusts which have created national institutions in science and technology,
medical research, social studies and the performing arts. The trusts also provide aid and
assistance to NGOs in the areas of education, healthcare and livelihoods. Tata
companies also extend social welfare activities to communities around their industrial
units. The combined development-related expenditure of the Trusts and the companies
amounts to around 4 per cent of the Group's net profits.

Going forward, the Group is focusing on new technologies and innovation to drive its
business in India and internationally. The Nano car is one example, as is the Eka
supercomputer (developed by another Tata company), which in 2008 is ranked the
world's fourth fastest. The Group aims to build a series of world class, world scale
businesses in select sectors. Anchored in India and wedded to its traditional values and
strong ethics, the Group is building a multinational business which will achieve growth
through excellence and innovation, while balancing the interests of its shareholders, its
employees and wider society.
Board of Directors Mr. Anil Kumar Sardana
Designation: Managing Director
Mr. Ratan N. Tata Company: Tata Teleservices Limited
Designation: Chairman Mr. I. Hussain
Company: Tata Teleservices Ltd. Designation: Director
Mr. K. A. Chaukar Company: Tata Sons Ltd.
Designation: Managing Director Mr. N. S. Ramachand
Company: Tata Industries Ltd.
Designation: MD
Designation: Director, Company: Tata Teleservices
Company : Tata Teleservices Ltd. Maharashtra Ltd.
Mr. N. Srinath Mr. Anuj Maheshwari
Designation: CEO & MD Designation: Director
Company: Tata Communications Ltd. Company: Temasek Holdings Advisors
Dr. Mukund Govind Rajan India Pvt Ltd., ("THAIPL")
Mr. Toshinari Kunieda
 Designation: Senior Vice President
Managing Director Global Business
Division
Company: NTT Docomo, INC.

Key Statistics about Tata Indicom

Top Locations

 Bombay Area, India (15)

 Delhi Area, India (13)

Headquarters Bombay Area, India

Industry Telecommunications
Type Privately Held
Company Size 10,001 or more employees
Common Job Manager 19%
Titles
Top Schools Univ. of Mumbai 10%
Bangalore Univ. 7%
Devi Ahilya Vishwavidyalaya 7%
Univ. of Pune 7%
Median Age 30 years
Gender Male 92%
Female 8%

Advantages of broadband

Why wait to connect

With Airtel Broadband, the internet is always ON, always available! No more waiting for
dial-up to connect. You are ready to use the internet as soon as you switch on your
computer.

Power Surfing

With speed of up to 2Mbps, feel the excitement of doing more on Internet. Shop,
download MP3, exchange heavy files and chat at an enviable speed, all thanks to an
extensive Broadband Services infrastructure. No more disconnections in the middle of
download.

Surf while you talk!

No more missed calls or blocked telephone lines while using the internet. Airtel
Broadband Services connection does not block existing telephone lines and allows one
family member to use the phone while another member surfs the net. No more missed
calls and no more fights!

Robust installation

Our world class infrastructure & end-to-end digital network of underground copper cable
lines ensure an extremely robust connection that eliminates the risk of damage. Superior
server technology and a dedicated port provide total security to data storage and
information exchange through the Internet.

24x7 customer support

We are just an email or a phone call away. Round-the-clock, 365 days a year! To help us
serve you even better, we look forward to your feedback. Your suggestions for
improvement, brickbats and even an occasional bouquet, will only help us realize our
promise!

Airtel to offer 8Mbps Broadband in India

Indian Telecom giant, Bharti Telecom (Airtel) has announced its plans to offer
8Mbps broadband internet for business as well as home users in selected
Indian cities. The high speed broadband will be rolled-out within the next
three weeks in Bangalore, Chennai, Pune, Kolkata, and Delhi. Subsequently,
it will be launched in Mumbai and Hyderabad. Tariff plans and offerings are
yet to be worked out, but roughly it should cost you around Rs. 2000 – 10000
depending upon your bandwidth requirement.
As most users won’t be needing 8Mbps speed constantly, Airtel has
introduced a new "on-demand" feature which will lets you vary your
broadband speed. This means that the end-user will be able to switch on
8Mbps whenever they need it, say when watching a long online video or
downloading something over P2P? With 8Mbps speed, Airtel’s Broadband
Service is also going IPTV (Internet Protocol Television) ready.
Last year, it was BSNL who took the initiative of taking broadband internet
access to a new level by going 2Mbps. Now, it’s Airtel with 8Mbps. I’m pretty
much positive that other ISPs in India will follow Airtel’s initiative.

Tata indicom introduces Photon +, its new high speed internet Access (HSIA)
services. Photon+-the next generation technology, offers a great wireless
internet connectivity solution. With Tata indicom’s photon +, you now have
access to the internet at never-before speeds. The new USB modem enables
you to experience Tata indicom photon+ services. So now go ahead and
subscribe to this innovative new service from Tata indicom and enjoy a truly
world class, first of its kind internet experience.

Never-before speeds:

With Tata indicom photon+ high speed internet access services, you now
have access to the internet at super fast speeds

Free from wires:

Tata indicom photon+ service offers you internet access that is free from
wires. Now enjoy continuity in internet access and freedom from dead
connections.

Style statement:

With Tata indicom’s new sleek and stylish USB modem, you are now
completely free from messy wires.

USB interface:
With the USB port interface, you can now simply plug the USB modem device
into either a laptop or your desktop PC and get ready to access high speed
internet connectivity.

Multi-functional Devices:

The new USB modem device also allows you to make voice calls, send &
receive SMS. it also supports your Laptop/Desktop PC earphone and
microphone.

Tata indicom photon+-high speed internet access (HSIA) service can be

accessed only in those areas where Tata indicom has photon+ services
coverage.

Feature Specifications
Speed 2.4 Mbps (Downlink speed) actual
internet speed will depend on
multiple factors like time of the day,
number of simultaneous users, web
pages accessed
RUIM RUIM Enabled(currently
 programmed handsets are provided
to customer NON RUM).
OS Win 2000, win Xp, Win vista
Antenna External

Tariff plan

Offer Details HSIA 700 HSIA 800 HSIA 1500

Activation fee
(Rs.)
Plan Charges
Monthly charge 700 800 1500
Download limit 0.5 GB 1 GB Unlimited
Promotional Free 1 GB Free 2 GB Nil
offers
Extra MB Rs.2/MB within 1 Rs.2/MB within 1 Nil
download * coverage * coverage
Equipment
charges
Outright cost 3500 3500 3500
(Rs.)
 Tata Indicom Presents two distinct wireless internet services,

1. Photon
2. Photon+

Photon gives you speeds up to 153 kbps, while Photon+ brings you high
speeds up to 3.1 mbps. These services ensure:

Reliable connectivity : So you can enjoy uninterrupted internet services .

Quick activation : Which means they are extremely easy to install and
require no external infrastructure support.

Photon+

Express wireless Broadband services. Photon+ is a path-breaking internet

access service for individual & business needs. It gives you unmatched
speed in surfing & data transfer. It offers speeds upto 3.1 mbps (downlink)
making it 20 times faster than current wireless technology.
Photon+ USB modem for individual

Key features

Easy to handle USB interface:

The USB interface makes photon+ extremely easy to install. Just plug it in
and start surfing. Even the activation takes no time.

Compatible with PC and laptop:

The device can easily be plugged into a PC or laptop. So you have high
speed internet on the go.

Style statement

The sleek, new photon+ USB modem makes for a style statement also, it
frees you from messy wires.
Photon+ USB modem specifications

Feature Specifications
Speed 3.1 Mbps (Downlink speed) actual
internet speed will depend on multiple factors
like time of the day, number of simultaneous

users, web pages accessed.

RUIM RUIM Enabled(currently programmed
handsets are provided to customer NON RUM).
OS Win 2000, win Xp, Win vista
Antenna External
New PHOTON + PLANS

MB Based Plan Monthly Bundled Additional usage

Plans rental (Rs) usage(GB) (Re/MB)
Photon+ 500 500 0.5 2
Photon+ 750 750 2 2
Photon+ 950 2(day) + 2
Night 10(night)
unlimited
Photon+ 1100 10 2`
unlimited
Min Based Technical Monthly Bundled Additional usage
Plans name rental(Rs) usage (min) (Re/min)
Pay as you 250 1
go 250
Photon+ 1 500 1800 1
Hour /day (positioning
one hour per
day)
Photon+ 2 750 3600 1
Hour /day (positioning
two hour per
day)

Minimum system requirement photon+ USB modem

 CPU Pentium-ll/233 MHZ
USB interface 2.0 (1.0 and 1.1 compatible)
Optical drive CD-ROM (for installation only)
Memory 64 MB
Disk space 50 MB (used for installation of
application)

Photon
For individuals

Presenting photon USB modem that brings you speeds up to 153 kbps. Now
you can experience internet from home,
Office or wherever you are. This device functions as a wireless network
connection, mobile phone and modem. And to top it all, it comes with
attractive tariff plans.

Key features
Easy to handle USB interface makes photon extremely easy to install. Just
plug it in start surfing. Even the activation takes no time.
Compatible with PC and Laptop
You can now get internet on your PC or Laptop anytime, anywhere.

Multiple functions:
You can also send and receive SMS through this device.

Photon Tariff Plans

Plan name Highlight Fixed charges Free usage Additional

usage
Time Based
Budget 150 Lowest rental Rs. 150/month 300 Mins(5 50p/min
Hrs)
Value 325 Free 1 hr/day Rs. 325/month 1800 Mins(30 8 AM-12AM :
Hrs) 50p/min
12AM-8AM:
25p/min
Value 525 Free 2 hr/day Rs. 525/month 3600 Mins(60 8 AM-12AM :
Hrs) 50p/min
12AM-8AM:
25p/min
Data Based
ME unlimited Unlimited Rs. 799/month Unlimited NA
usage
ME Economy Always on Rs. 500/month 0.5 GB Rs. 2/MB
ME Jumbo For heavy Rs. 650/month 1 GB Rs. 2/MB
users

Minimum system requirement photon+ USB modem

CPU Laptop with type 11PCMCIA card

slot for vdata card
USB interface USB slot for plug 2 surf
Optical drive CD-ROM disk drive
 Memory Minimum 32 MB

Tata Indicom: Offers world-class internet through mobile phones. Leaders in Mobile
Internet Services.
TATA Indicom offers world-class internet service through the CDMA network. It is
simple. Just connect your TATA Indicom mobile phone, using a data cable to your PC or
Laptop & get started.

Benefits
TATA Indicom Internet through mobile service offers world-class standards for wireless
Internet access. The benefits are:
 High speed Internet access.
 No need to buy an external modem since your existing TATA Indicom mobile
phone has one.
 No separate ISP account or subscription needed.
 You can receive and make voice calls when no active data transfer takes place
(dormancy).
Supported Models:
Mobiles:
 Huawei - C506, C5300, C2900i, C5320
 Kyocera - Blade, Phantom, Rave, KX444
 LG - AD5235, AD6335
 Motorola - MotoRazr, Worldphone
 Nokia – 2865, 3155, 6155, 6235, 6255, 6265, 6275
 Pantech – PA711, PA715
 Samsung – T-Nimbus, S-Magic, Explore
Walky’s
 LG - LSI 250, LSP 340, LSP 350T, LSI 120T
 Axesstel – AXW P800, AXW P830
 Sungil – SXP 800

Comparison Between Broadband ISPs Regarding Unlimited Plans

Soumya Sinha
October 9th, 2008

Broadband has arrived in India not so long ago. But it has already reached
the desks of almost all the internet users. Sadly though, the broadband
service has not improved considering its exponentially growing popularity.
This time my eye is on the premium Broadband Internet Service Providers in
India and how they fair or fail to impress us in individual segments. So without
much ado let us go there directly.

1. Speed

Best things first, this is the ultimate strength for which every user runs after
broadband service, the speed. But again, as a fallacy, it is the ultimate variant
user wise. You can never say that you and your neighbor are getting the
same speed though all have the same ISP. So, to be as much impartial as
possible I did a little survey with my acquaintances, friends to know about
different ISP in average.
If I am not wronged then the highest internet speed provider in India under
unlimited Plans are Airtel and Tata Indicom with their 1mbps plan.
Make no mistake. No one actually gives you the speed what they demand in
their flashing offers. But best of the lot is Airtel with TATA Indicom close by
and BSNL data one third. I didn't let BSNL into the topmost position only
because, it is very inconsistent. I was very frustrated while using that.

2. Connectivity

What's the use of an unlimited plan if you can not connect at all? If you are an
unfortunate BSNL customer then you know that BSNL broadband server is
frequently down because of numerous unthinkable reasons like in the days
when there is a heavy downpour, when they need to maintain the server!
(God knows what they do in that time actually) and so on and so forth.
In this issue again, Airtel is much ahead. TATA indicom too has not made me
complain that much.

3. Broadband Plans

If you literally want to use the cheapest unlimited plan in broadband then go
for BSNL Dataone. You will get in 750 Rs/month. But if you want a value-for-
money plan, I will suggest you to go for AIRTEL 799. It is affordable and
dependable.
If you are a person who can not compromise with quality, then again, without
going for BSNL data one’s Home UL-1350 Plan, go for Airtel's Home 1499
with the same 512 kbps speed.
If you are still not satisfied then you have Tata Indicom's Infinity 1mbps plan
for Rs. 2500 or Airtel's Home 2222 plan with same speed. I have used them
both and they are very satisfying.

4. Customer Support & Troubleshooting

Do I need to say who loses out here? I am talking about BSNL Broadband.
There is a number (1800-4...) but when there are problems in the line,
nobody picks it up.
In the rare cases when somebody does pickup and answer, they can never
solve any problem. They will just take the complaint and give you a number.
The complaints are never attended; they are silently closed period.
On the other hand I have really had some hot exchanges with Tata Indicom
tele callers as well. I will say Tata Indicom customer service is also the same.
I personally had a bitter experience with them and they were non-professional
enough to wash their hands out of it without doing ANYTHING. Having said
that, it varies with individuals. I have my opinion you have yours. Airtel has a
relatively better customer service in my opinion. Whenever I have called 'em
up, they are very prompt with their replies.

In a Nutshell…
By now, you may start to think that I have some issues against the BSNL
data one service. But believe me, I have been using BSNL data one
broadband right from the time it started. It was the best at its time and now its
the worst thing one can ask for. The speed is miserable, the customer service
is dreadful and they don't understand the concept of 24*7 connectivity. So
what's the use of it for someone who wants to go for an Unlimited Plan?
Go for Airtel Broadband. I am not that comfortable with Tata Indicom too. But
all in all, we are still expecting a really efficient and good broadband service,
which sadly, isn't available yet. On that sad note, let me log out with this chart
to share.

Comparative Chart on Different Broadband plans

Value for money plans

Service Monthly
Plans Speed Pros Cons
Provider Charge(PM)
Home UL BSNL 750 256kbps its the cheapest, poor connectivity,
 best value for
poorest customer
750 PLUS Dataone money,
support
same all over India
good service, not as such, varies
good customer regionwise though
Home 799 Airtel 799 256kbps
support,
good connectivity
Airtel 999 384kbps good value for as stated above
Home 999 money, all the
above
1000 384 kbps good speed if it
Infinity 384 Tata poor customer
works, reliable
Kbps Indicom support
connection

Fly High with Speed Plan

Service Monthly
Plans Speed Pros Cons
Provider Charge(PM)
its the cheapest,
Home UL poor connectivity,
BSNL best value for
1350 1350 512kbps poorest customer
Dataone money,
PLUS support
same all over India
Home Airtel 1499 512 good service, not as such, varies
1499 kbps good customer region wise though
 support,
good connectivity
Home very good speed, all
Airtel 2222 1 mbps as stated above
2222 the above
1500 reliable connection
Infinity 512 Tata 512 poor customer
until you have a
kbps Indicom kbps support
problem
Tata moderate customer
Infinity Indicom support,
2500 1 mbps as stated above
1mbps reliable connection,
good connectivity

(1) Are you aware of the Broadband services?

(a) Yes (b) No

40
35
30
25
20
15 38 Yes 2 No
10
5
0
No Yes

From the bar graph, it can be stated that 2 person don’t aware about
broadband service and 38 person are aware about broadband service.
(2) Which company Broadband service do you use?
(a) Airtel (b) BSNL (c) TATA (d) others

8 (Others) 13 (Airtel)

13 (Airtel)

9 (BSNL)
10 (TATA)
10 (TATA)

8 (Others)
9 (BSNL)

From the pie graph, it can be stated that 13 persons use Airtel broadband
service, 10 persons use TATA broadband service, 9 persons use BSNL
broadband service and 8 persons use others like Reliance and Idea services.

(3) Which service do you use?

(a) GSM (b) CDMA (c) 3G (d) others

Others; 6
GSM

CDMA
3G; 3
3G
GSM; 21
CDMA; Others
10

From the pie graph it can be stated that 21 persons use GSM service, 10
persons use CDMA service,3 persons use 3G service and 6 persons use
others services,
(4) DO you use Broadband service?
(a) Yes (b) NO
25
25

20
15 15 Yes
15
25 NO
10

0
No Yes

From the bar graph it can be stated that only 15 persons use broadband
service while 25 persons don’t use broadband service.

(5) Which plan do you use?

(a) Monthly plan (b) Home plan (c) Tariff plan

4 Tariff plan 8 Monthly Plan

8 Monthly Plan
3 Home Plan 3 Home Plan

4 Tariff plan

From the pie graph it can be stated that 8 persons use monthly plan, 4
persons use tariff plan and 3 persons use only Home plan.

(6) What is speed of your broadband service?

 (a) 256 kbps (b) 384 kbps (c) 512 kbps (d) 1 Mbps
8
8
7
6 5
8 (256 kbps)
5
5 (384 kbps)
4
3 2 2 (512 kbps)

2 0 (1 Mbps)
1 0
0
256 kbps 384 kbps 512 kbps 1 Mbps

From the bar graph it can be stated that 8 persons use 256 kbps speed, 5
persons use 384 kbps, only 2 person use this speed and no person use 1
Mbps speed.

(7) Are you satisfied of your broadband network service?

(a) Yes (b) No
9
9
8
7 6
6
5
4 9 Yes 6 No
3
2
1
0
No Yes

From the bar graph it can be stated that 9 persons are satisfied of his
broadband service while 6 persons are not satisfied of his broadband service.
 (8) Do you want any changes in your using network?
(a) Yes (b) No

12 11

10

8
4 NO

6
4 11 Yes
4

0
No Yes

From the bar graph it can be stated that 11 persons want to change in their
using network and 4 persons wants no change in their using network.

(9) When you buy broadband connection what do you look for in it?

A. High Speed
B. Availability of services
C. VAS (Value added services)
D. Economic calls rates
E. Downloading Volume (Unlimited)
 2
4 (Availability of Service)
4

3 (High speed)

6 Downloading volume (Unlimited)

2 VAS

6
0 (Economi call rates)
3

From the pie graph it can be stated that 6 persons looks Downloading volume, 4
person looks Availability of service, 3 persons looks High speed, 2 persons
looks value added service and no persons looks economic call rates.

(10) If given an option to you which brand Of broadband would You buy?

(a) Airtel (b) BSNL (c) TATA (d) others

 6
6

5
4 6 (Airtel
4
3 3 (BSNL)
3
2 4 (Tata)
2
2 (others)
1

0
Airtel BSNL Tata Others

From the bar graph it can be stated that 6 persons 1 prefers to buy Airtel
broadband service,4 persons interested to buy tata broadband, 3 persons are
interested in BSNL broadband and 2 persons are interested in others
broadband services.

S.W.O.T ANALYSIS OF BHARTI AIRTEL

STRENGTH:-

 Airtel has a brand image.

 It provides good services.
 It provides cheap broadband service.
 Experienced market player.

WEAKNESS:-

 Company does not provide credit to customers.

 Improper communication with customers.
 No proper feedback from customers.
 Promotion is not up to the mark in every area.

OPPORTUNITY:-

 Sales can be increased by providing economical plans.

 Focused approach towards small market can also increase the sale of Airtel.
 New plans can be provided to the customers to attract them to push the sale of
Airtel.
 Feedback at regular intervals can be easily compete the competitors and helpful
to retain the customers.

THREATS:-

 More competitors are entering in the market.

 Competitors are providing economical plans.
 Competitors providing better services to customers.
 Competitors getting feedback from customers at regular Intervals.
 Competitors also reaching to small market.
 S.W.O.T ANALYSIS OF TATA INDICOM

STRENGTH:-
 Tata indicom is providing economical plans.
 Tata indicom providing better services to customers.
 Tata indicom getting feedback from customers at regular Intervals.
 Tata indicom also reaching to small market.
 Tata indicom Presents two distinct wireless internet services,

(a) Photon 153 kbps

(b) Photon+ 3.1 mbps

WEAKNESS:-

 Improper communication with customers.

 Tata Indicom covers limited coverage area network.
 Tata Indicom broadband service is costly than Airtel.
 OPPORTUNITY:-
 Sales can be increased by providing economical and tariff plans.
 Increase in incentives of sales executive can enhance the sale of Bharti airtel.
 New plans can be provided to the customers to attract them to push the sale of Tata I
Indicom.
 Big opportunity in Tata GSM service.
 There is a major opportunity in rural area.

THREATS:-

 More competitors are entering in the market.

 Competitors are providing cheap broadband plans.
 Competitors providing better services to customers.
 Competitors also reaching to small and rural market.

RESEARCH OBJECTIVE

 To find out the consumer awareness?

 To find out best sales promotional technique?

 To find out brand preference?

 To find out the demand for Airtel Broadband and Tata Broadband?
 To find out consumer needs and expectations?

Research methodology

 Area of Study The study was conducted in Ajmer city.

 Collection of Data Both primary and secondary data were collected for
purpose of study. Primary data were collected from the consumer’s
observation and through questionnaires. Secondary data were
collected the past records of company and data available on
company’s website.
 Type of Research Design
 Exploratory Research
 Sampling
 Selection of consumers were done randomly
 Sample size was 40 consumers.
CONCLUSION

 Most people are interested to use Airtel Broadband than Tata indicom
Broadband.
 Airtel provides better service than Tata indicom and BSNL.
 Peoples are more satisfied with Airtel services than others services.
 Airtel also brings 8 Mbps Broadband service.
 Mostly peoples are use Monthly plan with 256 kbps speed.
 Recommendations

 The customer is aware about the all product and services of Airtel so that the
Tata Indicom company should try to increase the awareness of the Tata services.
 Tata Indicom Company should provide better network service to the customers.
 Airtel Company should provide economic plans to consumers to increase its
market share.
 Tata Indicom Company should provide proper motivational schemes and
cheaper plans to the customers.
 The company should try to build some feed back mechanism from the customer
to check the performance of the sales executives and to make them loyal.

BIBLOGRAPHY
BOOKS:-
 PHILIP KOTLER “MARKETIG MANAGEMENT”

SEARCH ENGINE:-
 WWW.GOOGLE.COM
 WWW.YAHOO.COM
WEB SITE:-
 WWW.Airtel.COM
 WWW.Tata indicom.COM

ANNEXURE

QUESTIONNAIRE

RESPONDENT INFORMATION

NAME…………………………………………………………………
OCCUPATION…………………………….…………………………
CONTACT NO………………………………………………………..
EMAIL I.D…………………………………………………………….
1) Are you aware of the Broadband services?
(a) Yes (b) No
(2) Which company mobile service do you use?
(a) Airtel (b) BSNL (c) TATA (d) others
(3) Which service do you use?
(a) GSM (b) CDMA (c) 3G (d) others
(4) DO you use Broadband service?
(a) Yes (b) NO
(5) Which plan do you use?
(a) Monthly plan (b) Home plan (c) Tariff plan
(6) What is speed of your broadband service?
(a) 256 kbps (b) 384 kbps (c) 512 kbps (d) 1 Mbps
(7) Are you satisfied of your broadband network service?
(a) Yes (b) No

(8) Do you want any changes in your using network?

(a) Yes (b) No

(9) When you buy broadband connection what do you look for in it?
A. High Speed
B. Availability of services.
C. VAS (Value added services)
D. Economic calls rates
 E. Downloading Volume (Unlimited)

(10) If given an option to you which brand Of broadband would You buy and
Why?
A. AIRTEL because__________________________________
B. BSNL because___________________________________
C. TATA INDICOM because____________________________
D. OTHERS_________________________________________