Nickoli Resume

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kirsten nickoli

COMMUNICATIONS SPECIALIST / SOCIAL MEDIA STRATEGIST


about me
I have four years of experience in digital
career experience
IVY TECH COMMUNITY COLLEGE, SEPT 2016 - CURRENT
communication, social media strategy, web content
ASSISTANT DIRECTOR FOR MARKETING AND COMMUNICATIONS
creation and integrated marketing campaigns. I
am an Indiana native, with a passion for digital Directed approximately 20 integrated marketing campaigns on a
marketing tactics. I have an enthusiasm for interior cyclical basis targeted to 16 different audience groups - working with
design, event planning and animal welfare. In Delivra and Hobsons Radius.
addition, I currently volunteer with the Indiana Red Responsible for the collection and distribution of social media
Cross. I am a self-proclaimed foodie who loves analytics and email analytics on a monthly basis - analyzing the
exploring Indianapolis, in addition to binge-watching effectiveness of at least 50 emails per month and 100 social media
the latest Netflix hit, hiking and completing home posts.
improvement projects.
Collaborated with Director of Web to edit, maintain and provide
education
BALL STATE UNIVERSITY - MUNCIE, IN
analytics for Ivy Tech Community College webpage, utilizing a
content management system provided by the state.

M.A. Public Relations / 2018 Responsible for creating three S.M.A.R.T goals and overseeing an
GPA: 3.1 implementation plan to revamp and revitalize five Ivy Tech social
B.S. Public Relations / 2016 media channels - aligning with enrollment periods and cycles.
GPA: 3.1
Facilitated the development of more than 100 social media posts per

marketing experience
DITTOE PUBLIC RELATIONS
month across four channels.
Responsible for the implementation of year-long Express Enrollment
Day campaign - encompassing 19 campus locations, and 12 target
INTERN 2016 audience groups.
Responsible for building over 15 press lists per
month, pitching more than 150 journalists per week Produced two-week marketing campaign for Statewide Express
and working to secure press coverage for over 25 Enrollment Day, resulting in over 900 RSVPs and 538 new first-time
clients. student registrations over a three-day period.
Initiated and implemented comprehensive marketing plan for a
TRANSFORM CONSULTING GROUP
specialized TechHire grant, resulting in 500 interested students within
INTERN 2014-2015
five months.
Tasked with creating social media content, sched-
uling events, organizing event space, producing Worked with team members to implement editorial calendar and
press releases, writing over 30 blogs and initiating work within our public relations software to draft and schedule press
integrated marketing campaigns. releases across the state.
SPECIAL OLYMPICS INDIANA
INTERN 2014
expertise
HTML, Adobe InDesign, Adobe Photoshop, Hootsuite,
Developed press releases, produced weekly social
media blasts, produced digital media and designed Social Media Analytics, Email Analytics, Falcon io, Weebly,
direct mail advertisements for distribution. Website Management, Microsoft Office Suite, Wordpress,
Hobson Radius CRM, Delivra, Mailchimp, Prezi, Blogging,
BEYOND SPORTS NETWORK Negotiating, Leadership, Public Speaking, Training,
INTERN 2013-2014 Interpersonal Relationships, Mediation, Project Management
Generated over 200 posts per month across 30
different social media channels.

765-717-0692 give me a buzz knickoli.kn@gmail.com

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