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  • Swot Matrix of Ufone Compan

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    Ufone's SWOT analysis identified several strengths including its capital position, network coverage, resources, unique offers, and high growth rate. However, it also has weaknesses such as limited coverage in northern areas, low market share, and outdated staff. Opportunities for Ufone include globalization, increasing coverage, targeting corporations, and new services. Threats include competition from established companies and potential price wars. Ufone's strategies focus on leveraging strengths like capital to expand globally, increase coverage, and introduce new packages and services to gain market share.

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    ufone

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    Ufone's SWOT analysis identified several strengths including its capital position, network coverage, resources, unique offers, and high growth rate. However, it also has weaknesses such as limited coverage in northern areas, low market share, and outdated staff. Opportunities for Ufone include globalization, increasing coverage, targeting corporations, and new services. Threats include competition from established companies and potential price wars. Ufone's strategies focus on leveraging strengths like capital to expand globally, increase coverage, and introduce new packages and services to gain market share.

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    11 views1 page

    Swot Matrix of Ufone Compan

    Uploaded by

    sana
    Ufone's SWOT analysis identified several strengths including its capital position, network coverage, resources, unique offers, and high growth rate. However, it also has weaknesses such as limited coverage in northern areas, low market share, and outdated staff. Opportunities for Ufone include globalization, increasing coverage, targeting corporations, and new services. Threats include competition from established companies and potential price wars. Ufone's strategies focus on leveraging strengths like capital to expand globally, increase coverage, and introduce new packages and services to gain market share.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    Swot Matrix of Ufone company:

    Strengths Weakness
    S1. Capital & financial W1. Northern areas Coverage
    position W2. Subsidiary of PTCL
    S2. Network Coverage & W3. Low Market Share
    voice quality W4. Weak MIS
    S3. Resources W5. Old Staff Less motivated &
    S4. Trend setter unfamiliar to IT.
    S5. Unique offers &
    packages
    S6. High Growth Rate
    S7. Advertising & marketing
    S8. Focus & retain customers
    Opportunities SO-Strategies WO-Strategies
    O1. Globalization S1,O1 Expand
    O2. Publicity S2, O5 Increased coverage & W1,O5 Enhance coverage &
    O3. Can target corporate franchises market share
    O4. New value added S3,O7 Penetration W3,O3 Acquisition
    services S1,O3 Acquisition & Make
    O5. Covering Northern Areas the post paid package more
    O6. New Product attractive
    (Ufone kiosk) S4,O6 Increased loyalty &
    O7. Penetration brand image
    S7, O2 Attract new
    customers.
    Threats ST-Strategies WT-Strategies
    T1. Old Stable Companies
    T2. Attractive Packages By S1,T3 Cost Leadership W3,T2 Downsizing
    Competitors S3, T2 Penetration & co
    T3. Price War branding with others like
    T4. Government Interference banks..
    T5. Pressure groups & health S4, T1 Market Leader
    issues S5, T2 Introduce new
    packages & services.

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