Arlensiu M.

Garcia Novelli
5001 S. 18th St
Milwaukee, WI 53221
(414) 915-8518
arlensiu_12@hotmail.com

Social Media • Event Planning • Project Management • Outreach and Recruitment • Public Speaking • Customer Service

PROFESSIONAL PROFILE: Innovative and creative, strategic communications professional with more than
5 years of experience in social media management, 3 years of experience in program management for medical
societies and educational programs nationally and internationally, and over 6 years of experience in customer
service. Expert in implementing social media plans to promote brand presence and awareness. Passionate about
outreach and recruitment for non-profits.

EDUCATION

Washington State University, Pullman, Washington. Graduated December 2017.

M.A Strategic Communications.

Wisconsin Lutheran College, Milwaukee, Wisconsin. Graduated May 2014.

B.A. Communicative Arts with an emphasis in Public Relations.
Minor: Digital Cinema and Media Productions.

PROFESSIONAL EXPERIENCE

National Fluid Power Association (NFPA) September 2016 – January 2017

- Workforce Program Manager

 Led efforts to manage content and engage with users of the Challenge Website.
 Facilitated the use of the Fluid Power Action Challenge in middle school classroom and extra-
curricular activities, sharing program successes in the Fluid Power Challenge Web Community
(Facebook, Twitter and Website) and with the NFPA membership.
 Assisted members in organizing, promoting and conducting Fluid Power Action Challenge Events,
sharing program successes in the Fluid Power Challenge Web Community (Facebook, Twitter and
Website) and with the NFPA membership.
 Tracked, grew, and deepen NFPA’s connections to middle and high school administrators, teachers,
parents and students.
 Assisted members in organizing, promoting and conducting Student Career Connection events.
 Led efforts to promote, review and award scholarships in the Fluid Power Robotics Challenge
program, sharing program successes in the Fluid Power Challenge Web Community (Facebook,
Twitter and Website) and with the NFPA membership.
 Developed and directed strategy for expanding outreach to middle and high school students,
encouraging and directing them towards higher engineering and technical education, and careers in
the fluid power industry.
 Reinvented NFPA Fluid Power Challenge Facebook page.

Executive Director, Inc. July 2014 – September 2016

- Membership Manager to Scoliosis Research Society (SRS)

 Handled membership applications and maintain membership records in data base.
 Kept records of members’ activities and followed up with any outstanding requirement as part of
 their membership duties.
 Oversaw Morbidity and Mortality data reports yearly submission.
 Served as staff liaison for Membership and Morbidity and Mortality committees and Governance
Council.
 Coordinated recruitment and retention activities at international spine congresses.
 Assisted with registration and logistics for worldwide spine meetings.
 Created a strategic plan to expand globalization efforts within membership.
 Worked on website content creation and redesigning project.
 Created and helped create marketing materials to contribute with promotion efforts.
 Utilized Social Media channels (Twitter, Facebook, Instagram and LinkedIn) to connect with
surgeons and expand outreach initiatives.

- Administrative Coordinator to International Parkinson and Movement Disorders Society (MDS)

 Managed new member applications, membership dues, membership queries and Journal distribution
monthly lists.
 Provided assistance to the Education and Meetings teams with registration, emails and translation.
 Assisted with strategic marketing plans initiatives under the supervision of Marketing and
Communications Director.
 Handled patient phone and email inquiries.
 Revised and edited staff policy and procedures manual.
 Serviced internal database creating new entries, editing existing records and clean-ups to delete
duplicate records.

Delaware House Dance Studio and Wellness Center. January 2013-July 2014

- Assistant Manager
 Advertised, planned and organized social events as part of the marketing strategy.
 Managed Social Media sites (Facebook).
 Recorded patients’ information on database.
 Assisted with billing and coding.
 Supervised teachers and other property lessees.
 Worked on website content creation and redesigning projects.

Wisconsin Lutheran College Foreign Language Department. October 2010-May 2014

- Teacher Assistant/Spanish Tutors Team Leader/Editor

 Edited and proofread Spanish thesis papers.
 Served as tutor to Spanish students.
 Assisted Spanish Faculty with instruction delivery and assessment grading.

Emmaus Lutheran Church and School June 2010-January 2013

-Church and School Administrative Assistant.

 Planned and executed church events.
 Prepared board reports.
 Managed church membership database.
 Served as an assistant to bookkeeper.
 Edited and printed weekly church bulletins.
 Designed, created and wrote the church's newsletter “A Road to Emmaus.”
INTERNSHIPS

Christ For All Nations (Cristo Para Todas Las Naciones) May 2013-May 2014

-Marketing/PR Coordinator/Proofreading and Translating

 Developed marketing material for special events.
 Led and supervised volunteer team as they were assigned with different roles for each event.
 Performed live translation during workshops and church services (English/Spanish)
 Organized fundraising events with the community.

Interfaith Older Adult Programs, Inc. July 2013-January 2014

-Public Relations/Marketing Intern

 Designed print ads.
 Created the agency’s strategic social media plan.
 Wrote and edited 2012 Annual Report, website and other assigned materials.
 Assisted with special projects and events.
 Wrote press releases and updates on Social Media channels (Twitter and Facebook).
 Supervised off-site fundraising and other hosted events.

PROFESSIONAL SKILLS

 Languages:
o SPANISH – native speaker
 Computer Literacy: Microsoft Office, iMIS, Jot Forms, Drop Box, ACS Technologies (People &
Financial Suites), Constant Contact, Google Docs, Cute News, Control Panel v2, Navicure, Final
Cut Pro, Adobe Photoshop, Adobe Illustrator, Adobe Audition, Adobe Premiere, Wordpress,
Weebly, Wix, and MailChimp.

LEADERSHIP and COMMUNITY INVOLVEMENT

 Active member of Comunidad de Gracia (2015-present)

 Vacation Bible School Director and Coordinator for Christ For All Nations (2010-Present)
 Member of Hispanic Professionals of Greater Milwaukee (2010-2014)
 Secondary acting role in the movie “A Mister Scrooge to See you” by Salty Earth Pictures. (2014).
 88Blue News Program production team member (2013-2014).
 President and Teacher of Amigos Basic Spanish Classes for the Elderly (2014)
 Board Member of the Christian Women’s Leadership Circle (2013-2014)
 President of Spanish Club, Wisconsin Lutheran College, Milwaukee, WI (2011-2014)
 Editor, writer and photographer for the bilingual church newsletter “Firmes y Adelante.” (2011-
2013)
 Heart to Heart Sisters delegate for the Lutheran Women Missionary League (2011-2013)
 Secretary of International Diversity Club, Wisconsin Lutheran College, Milwaukee, WI (2011)