STRENGTH

1. Unmatched product and brand portfolio: Pran offers one of the widest portfolio of
food products in its sector. Pran is currently producing more than 200 products under 10
categories. It is hard for any other food company in Bangladesh to compete against its
large range of product offering.
2. Brand image: Among many food and beverage producing companies in Bangladesh,
Pran has become successful in creating a strong brand image in the minds of its potential
customers. From major cities to rural villages, Pran has become the number one food
brand that is preferred by consumers.
3. First mover’s advantage: Pran had come up with some products that are absolutely
new to the market of Bangladesh. No other local companies are producing such products.
There for Pran had the first movers advantage which they are still taking advantage of.
4. Distribution channel: Apart from Bangladesh Pran exports its product in countries
and has extensive distribution channel all over the world, which supports its operations
globally.
5. Highly skilled human resource: Pran has retained developed and retained
employees, who are able to operate the company’s up to date technology and produce the
best quality products. Despite of its huge number of employee Pran has maintained a
labor productivity which is twice as much as the other local companies and increased its
sales. Also Pran has a strong management that can lead this huge organization.
6. Product that customers can relate to: Pran has brought customers product that they
can relate to. Pran has adopted most common and used fruits vegetables and dairy
products as their raw materials and turned them into products that is enjoyed by all
categories of customers.
7. Cost leadership: Pran has attained cost leadership in the market and is able to provide
its customers products at lower price than their competitors. They are able to keep their
production and distributions cost to minimum and thus keep their products cost low.
SOWT ANALYSIS
Strengths
 Unmatched product and brand
portfolio
 Brand image
 First mover’s advantage
 Extensive distribution channel
 Highly skilled human resource
 Product that customers can
relate to
 Cost leadership
Opportunities
 Big Target Market
 Consumers are more aware
now
 Lower technological cost
 Uniqueness
 Food habits changes
 Increase in consumer income
Weakness
 Limited production capacity
 Management Efficiency
 Training & development of
the company
 Short life cycle of product
 Lack of Product Awareness
 Price disadvantage
 Lack of geographical
coverage
Threats
Increased competition
Down-ward pricing pressure
Availability of foreign product
Using old technology
Political instability, economy etc
New innovation from other
competitors could be a threat
Large number of indirect
Competitor
International organizations