Brianna

Perrin
1706 Cedar Cove Circle Ÿ Cedar Hill, TX 75104 Ÿ briannagperrin@gmail.com Ÿ (214) 240-9245

EDUCATION
Texas Tech University, Lubbock, Texas August 2013 – May 2017
Bachelor of Arts in Public Relations, Minor in Advertising

PROFESSIONAL EXPERIENCE
True Auto Protection, Fort Worth, Texas August 2017 – Present
Marketing Manager
• Develop, implement, and execute strategic marketing plans for the entire organization
• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action,
landing pages, and lead generation content
• Manage various email campaigns, including the template designs, calls-to-action, and content used in email
sends
• Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn

Methodist Health System Foundation, Dallas, Texas June 2017- August 2017
PR Coordinator
• Manage and implement specific projects and events to ensure the foundation meets its financial goals
• Create social media content, implement preliminary marketing strategies and execute fundraising campaigns

T. Boone Pickens, BP Capital, Dallas, Texas January 2017
Intern
• Audited and updated T. Boone Pickens’ Twitter followers to ensure national news coverage
• Researched and produced a report on the impact of T. Boone Pickens’ donations towards Oklahoma State
University
Planet Beach Contempo Spa, Lubbock, Texas September 2015 – June 2016
Spa Consultant and Salesperson
• Provided customer service to enhance customer satisfaction and improve productivity
• Contributed to 10 percent sales increase and consistently met performance expectations

LEADERSHIP & INVOLVMENT
Delta Delta Delta Fraternity August 2013 – May 2017
Vice President of Public Relations January 2016 – December 2016
• Managed all social media platforms: Instagram, Facebook, Twitter, Tumblr, WordPress
• Created content and manage analytics
• Increased follow base by 35 percent on all platforms
Assistant Social Chairman January 2015 – December 2015
• Planned social events and coordinated a canned food drive at each event
• Conducted risk management modules about college campus safety
Philanthropy Committee Member January 2015 – May 2017
• Fundraised over 36,000 dollars for St. Jude Children’s Research Hospital
• Educated the Texas Tech community on St. Jude research efforts through quick fact sheets

President’s Select Organization February 2014 – May 2017
• Served as an official athletic recruiter and university tour guide for the Office of the President, Office of
Admissions, and Texas Tech Athletics
• Fostered relationships with all university publics including prospective students, special guests and
distinguished alumni by communicating the positive aspects of my college experience

SKILLS
Social Media: Facebook, Twitter, Tumblr, Pinterest, Instagram, LinkedIn, WordPress | Programs: Microsoft Word,
PowerPoint, Excel, Pages, Mailchimp, Canva, BlackBaud | Special Certifications: Hootsuite, HubSpot