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Aspen Pub.

/JONA lwwj035-08 January 27, 2005 21:54

JONA
Volume 35, Number 2, pp 86-93

C 2005, Lippincott Williams & Wilkins, Inc.

Using Organizational Mission, Vision,


and Values to Guide Professional Practice
Model Development and Measurement
of Nurse Performance
Gail L. Ingersoll, EdD, RN, FAAN, FNAP
Patricia A. Witzel, MS, MBA, RN
Toni C. Smith, EdD, RN, FNAP

An organization’s mission, vision, and values state- Mission, Vision, and Values
ments are the guiding forces behind the institution’s
Mission statements have been described as the start-
administrative strategic planning and performance
ing points of an organization’s strategic planning
assessment activities. Linking nursing professional
and goal-setting process.2 They focus attention and
practice model components and performance evalu-
assure that internal and external stakeholders un-
ation criteria with each of these foundational doc-
derstand what the organization is attempting to ac-
uments assures that their values, beliefs, and inten-
complish. According to Bart,2 the strongest orga-
tions are evident in daily work life.
nizational impact occurs when mission statements
contain 7 essential dimensions.
Clearly defined mission, vision, and values state-
ments create an organizational culture that mo- • Key values and beliefs
tivates employees to achieve a higher purpose.1 • Distinctive competence
Unfortunately, when that purpose is unclear or the • Desired competitive position
organization’s defining statements are not directly • Competitive strategy
linked to strategic planning, performance improve- • Compelling goal/vision
ment, and organizational assessment activities, em- • Specific customers served and products or ser-
ployees express frustration over the discrepancies be- vices offered
tween the implied versus the actual demands of staff. • Concern for satisfying multiple stakeholders
This article contains a description of how one hospi- Rarely are all of these components evident in mission
tal’s mission, vision, and values statements were used statements,1 however, with most institutions work-
to guide the development and implementation of a ing to keep the statements short, concise, and mem-
professional practice model and evaluation process orable.
that reflected the values expressed in foundational Mission statements describe the organization’s
documents. unique and enduring practices, clarify why the or-
ganization exists, and highlight what it wants to
achieve. They also drive the allocation of scarce re-
sources, facilitate organizational survival,3 and in-
Authors’ affiliation: Director of Clinical Nursing Research and fluence organizational outcome when closely aligned
Professor of Nursing (Dr Ingersoll); Chief Nurse Officer and Asso- with organizational practice.3,4 Ideally, they re-
ciate Dean for Clinical Practice (Ms Witzel); Director of Nursing
Practice Support Operations and Associate Professor of Clini- flect the organization’s values and provide a frame-
cal Nursing (Dr Smith), University of Rochester Medical Center, work for the organization’s vision, which is future
Rochester, NY. oriented.
Corresponding author: Dr Ingersoll, Strong Memorial Hos-
pital, Box 619-7, 601 Elmwood Ave, Rochester, NY 14642 Vision statements reflect the ideal image of the
(gail ingersoll@urmc.rochester.edu). organization in the future. They create a focal point

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for strategic planning and are time bound, with model components. How these support the internal
most vision statements projected for a period of 5 belief systems, defining characteristics, and purposes
to 10 years.5 Vision statements are much more con- of the institution are less clear. Although the selec-
cise than mission statements and serve to stretch or- tion of a well-defined and tested theory is highly de-
ganizational performance to achieve the direction sirable, a comparison of the theory’s tenets to the
desired. Research concerning the impact of vision organization’s is equally important for maximizing
statements is limited, although one study suggests potential fit and favorable outcome.
that managers who perceive they are involved in The development of theory-derived, institution-
the formulation of vision statements are more com- ally compatible professional practice models is best
mitted and satisfied with their jobs.6 An important served by adapting what Kim7 and Donaldson8 have
finding of this study was the significance of vision described as the pragmatic mode of theory appli-
statement clarity, appropriateness, and inclusiveness cation. Their approach to pragmatic theory focuses
on managers’ perceptions. Their levels of job sat- on decision making for patient-related action. The
isfaction and commitment were directly related to method, however, is equally relevant to any practi-
how salient they believed the vision statements to cal situation in which the concern or need motivates
be. Simple involvement in the creation of the state- the selection of an existing theory or knowledge base
ments was not sufficient to achieve organizational to solve the problem.
commitment. According to Donaldson, the pragmatic mode
Values statements define the organization’s basic focuses on the relevance of the theory, its relation-
philosophy, principles, and ideals. They also set the ships to society, its philosophic underpinnings, the
ethical tone for the institution.5 An organization’s major processes used for selection of theories ap-
values are evident in the statements that define the plied, the meaning of the theory to the decision
organization and the processes used to achieve its maker, and the impact of the theory on knowledge
mission and vision. Some organizations develop val- development.8 We would add a further dimension to
ues statements separately from mission and vision; this pragmatic approach—the potential fit between
others incorporate statements or words that reflect the theory and the specifics of the organization and
their values into their mission and vision documents. the environment. This addition supports the clini-
At Strong Memorial Hospital (SMH), in cally focused intent of the original pragmatic ap-
Rochester, New York, the organization’s values proach by addressing the resolution of the problem
statement includes the terms respect (for patients and as defined by the patient or, in this case, the organi-
each other), honesty, fairness, appreciation for indi- zational setting.
vidual differences, commitment to excellence, and Because of the pragmatic approach’s focus on
service to others (patients, students, and commu- responsiveness to a specific condition, nurse prag-
nity). Its mission statement reflects the organization’s matists use information from many disciplines.8 In
focus on improving health through caring, discovery, the development of professional practice models,
teaching, and learning. These documents are sup- for example, organizational, leadership, motivation,
ported by the hospital’s vision statement that de- learning, and human behavior theories all might ap-
scribes actions related to creating, providing, teach- ply or provide useful descriptions of relationships
ing, discovering, promoting, valuing, and making. among variables likely to contribute to ideal work
The presence of the action-oriented words in the environments and desired care delivery and orga-
vision statement reinforces the planned movement nizational outcomes. In addition, 1 or more dimen-
and improvement processes associated with vision- sions from a number of theories may fit together bet-
ing. Contained in Figure 1 are the mission, vision, ter to explain the complex processes, relationships,
and values statements for nursing practice at SMH. and human responses inherent in healthcare organi-
Also included are nursing’s philosophy and belief zations. Exploring the ways in which these compo-
statements, which are derived from the hospital’s vi- nents link to, and support, an organization’s vision,
sion, mission, and values statements. mission, and values increases the likelihood that a
single theory will be unable to explain the relation-
ships between the multiple dimensions of the orga-
Application to Professional Practice Model
nization’s foundation and the outcomes it achieves.
Few descriptions of professional practice models de-
fine the underpinning mission, vision, and values Professional Practice Model Components
linkages that frame the components of the models. When designing a professional practice model that
Most identify external theories that support the ele- supports the vision, mission, values, and philoso-
ments of the models and the rationales for selecting phy statements of an institution, attention must be

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Mission
We improve health through caring, discovery, teaching, and learning.
Shared values
• We treat our patients, their families, and each other with personal and professional respect.
• We deal with our patients, families, and each other openly, honestly, and fairly.
• We are committed to excellence in service to our patients/families, students, and the community.
Vision
We are creating a hospital that
• will provide all patients, their families, and friends with excellent, compassionate care and responsive service;
• will be the provider of choice because patients, doctors, employees, and payers recognize the value of the care and
services provided;
• will be the provider of choice because our staff and volunteers are empowered to use their intellectual and creative
skills to achieve their goals and our mission;
• will teach healthcare professionals how to provide excellent service;
• will discover new knowledge by pioneering innovative ways to provide care;
• will promote continuous, mutual respect, support, and responsiveness to others;
• will make optimal use of resources; and
• will be valued by suppliers because of our high standards.
Philosophy of nursing
Nursing at Strong Memorial Hospital (SMH) believes that supportive, facilitative, and safe work environments promote
individual and organizational success and that the quality of the places where nurses work is intimately tied to the quality
of the care provided. To achieve ideal work settings, nurses at all levels must be committed to a life-long process of active
learning, knowledge utilization, and identifying the best approaches to delivery of care and successful interaction with
others. Nursing also believes that the best work environments support individual learning, career growth, collaborative
decision making, respect for diverse ideas and backgrounds, and are free of harassment and discrimination.
Nursing at SMH further believes that a variety of options are available and appropriate for continuous learning, career
growth, and individual advancement.
Among the opportunities available are
• participation in formal, degree granting programs;
• participation in continuing education offerings;
• certification by recognized bodies;
• self-study; and
• clinical practice.
Nursing also recognizes the importance of an organizational structure and processes that support individual efforts and that
recognizes and rewards excellence through a variety of processes and approaches.
Ideal structures and processes include
• performance evaluation processes that reinforce high standards of care and confirm performance expectations of
nursing practice;
• a clinical advancement system that promotes career progression through a variety of pathways;
• mentored/preceptored learning experiences for new staff members;
• annual self-assessment and feedback processes that support continued growth;
• shared governance to promote effective communication and decision making at all levels;
• competency-based educational programming;
• tuition support and work schedules that facilitate continuous learning;
• resources to support evidence-based decision making, performance improvement, and expert practice;
• decentralized decision making to the clinical programs and groups most affected by outcomes; and
• use of goals and objectives to support the mission of the hospital, the department, and individual units/patient care areas.

Figure 1. Mission, vision, and philosophy. Copyright 2003, Strong Memorial Hospital. Used with permission.

paid to the principles evident in foundational doc- and define how they relate to individual and organi-
uments. At SMH, for example, our statements in- zational outcomes.
clude beliefs about the importance of attending to A review of the nursing, behavioral, organiza-
the needs and expectations of both employees and tional, education, and psychology literature iden-
patients served. In addition, the mission defines the tified several theories that incorporate the key di-
purpose of the hospital as encompassing 4 distinct, mensions of an organizational environment that
yet interrelated, dimensions—providing caring ser- supports both internal consumers (nursing employ-
vices, discovering new knowledge, teaching others, ees) and external consumers (patients and families).
and continuous learning. As a result, any model de- The model designed for nursing also was expected to
rived from the mission should address these 4 foci reflect nursing practice’s history of innovation and

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leadership. This history was evident in the hospi- of quality patient care, effective and efficient work
tal’s designation as 1 of the nation’s original mag- environment, and maximum care provider and pa-
net hospitals, where nurse autonomy, control over tient/family involvement in care delivery processes
decision making, effective communication between and outcomes. Our model is founded on the assump-
physicians and nurses, and the presence of a strong tion that structural, technological, and social com-
and visible nursing leader9 were reflective of out- ponents of the care delivery environment contribute
standing hospitals. to effective care delivery practices and favorable out-
In addition to the desired organizational at- comes for employees and patients/families alike.16
tributes identified in the magnet hospitals study, en- System components that support individual staff
vironmental factors described in 2 other theories nurse decision making, control over practice, and
were considered reflective of the values, vision, and recognition and reward continue the hospital’s early
mission characteristics of SMH. The first of these experience and success as a magnet hospital. The
was the Sociotechnical Systems Theory (STS), which technology aspects of the model include the collabo-
focuses on the interplay between the work environ- rative decision making, multidisciplinary team pro-
ment, technology, and the social components of an cesses, continuous learning, and performance im-
organization’s culture.10,11 According to STS, roles, provement/safety assurance practices evident in the
norms, and values constitute the social components ways in which care is delivered, monitored, and
of the theory, although these are defined imprecisely. understood.
Technical components focus on the characteristics The social components of our model focus on
and control processes associated with the inputs and the workgroup relationships essential to successful
the outputs of the system. STS stresses the organiza- work environments and the expert leadership and
tion’s need for flexibility and attention to the pro- mentored learning experiences necessary to support
cesses used to create and deliver care. As such, its its systems and technology. Figure 2 highlights the
dimensions are applicable both to clinical practice model’s components and its anticipated impact on
and to the administrative oversight of nursing pro- employee and patient outcome.
grams and services.
The second theory selected for our professional
Measurement of Individual and
practice model was Senge’s Fifth Discipline Model,
Organizational Performance
in which systems thinking is defined as an essen-
tial precursor to the production of extraordinary Essential to the development of work environments
results.12 According to this model, work groups de- that support organizational mission, vision, and val-
velop systems thinking through favorable interac- ues is a performance assessment process that recog-
tions with others and an ongoing process of contin- nizes and rewards behaviors supportive of the doc-
uous learning. As a result, organizations interested umented organizational characteristics and goals.
in facilitating systems thinking must eliminate any This evaluation and feedback dimension serves to
factors that limit creativity, innovation, and positive assure that employees are familiar with the organi-
change. zation’s espoused beliefs and that these are actual-
The STS and Fifth Discipline models support ized in the work setting. It also helps confirm the
many of the aspects evident in magnet hospitals, al- relevance of the organization’s vision and mission
though the magnet hospital focus is directed more within a changing healthcare environment and iden-
broadly on the organization and the management tify where modifications may be needed on the basis
characteristics that promote autonomous decision of outcomes assessment. Without feedback tied di-
making and control over practice.13-15 Less attention rectly to the principles underlying an organization’s
is paid to the learning component evident in Senge’s behavior and strategic planning, no assurance can
model, although systems thinking and a systems ap- be made that the institution is remaining responsive
proach are clearly evident. to, and consistent with, internal and external con-
Our theory-derived practice model focuses on sumers’ expectations and needs.
both the recipient and the provider of nursing care. The first step in the process of linking perfor-
It stresses collaboration and informed decision mak- mance evaluation criteria to vision, mission, and val-
ing that is facilitated by an organizational structure ues statements is to identify the key concepts con-
and support services that promote the generation of tained within. These concepts are used to define the
new knowledge and the incorporation of evidence performance expectations of individuals and the or-
into practice. It allows for maximum flexibility in ganization as a whole. At the organizational level,
accordance with unit or department demands, while performance indicators are derived from institution-
assuring hospital-wide consistency for expectations wide and department or unit-level goals. For

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Figure 2. Strong Memorial Hospital Nursing Professional Practice Model. Copyright 2003, Strong Memorial Hospital.
Used with permission.

example, a focus on respect for individuals and a unit leadership roles. Comparable levels V and VI are
valuing of diverse ideas and viewpoints might incor- associated with advanced practice nurse roles (clin-
porate goals directed at customer service achieve- ical nurse specialist or nurse practitioner).
ments and increased diversity of services, staff, In some cases, performance behaviors are de-
and targeted delivery areas. Performance measures fined as core expectations for all levels of practice.
would reflect observable evidence that these goals In these instances, the same criteria appear in all
had been achieved. Number and type of services pro- levels. An example might be “treats patient/family
vided, percentage of minority employees hired and and staff with kindness, courtesy, and respect for di-
retained, and patient satisfaction ratings might be verse viewpoints and cultures.” As a key dimension
outcome indicators reflective of the goals and the of the hospital’s underlying beliefs and values, this
mission, vision, and values of the organization. employee behavior is expected of everyone in the in-
Performance evaluation criteria for staff nurses stitution. Although senior levels of employees may
would be based on expected competencies associ- have more refined skills in this regard, all staff per-
ated with the delivery of services or the achievement sonnel are expected to demonstrate acceptable levels
of goals consistent with vision, mission, and val- of performance in this behavior.
ues dimensions. At SMH, performance evaluation The competency expectations described in the
criteria for each of its clinical advancement system performance evaluation link directly back to the
(career ladder) levels (I through VI) were reviewed hospital’s mission, vision, and values statements.
for consistency with the professional practice model Subsumed under the general categories of behav-
derived from the hospital’s statements. In this case, ior in this document are specific evaluation criteria
competency expectations were identified for behav- that contain measurable indicators that confirm em-
iors related to expert practice, customer service, con- ployee performance consistent with hospital purpose
tinuous learning/professional role, work group rela- and direction for the future. These criteria also as-
tionships, and evidence-based practice. Each of these sure that the culture and reward systems of the orga-
competencies is consistent with, and supportive of, nization reinforce, and are guided by, the underlying
the professional practice model designed to guide tenets of the institution.
clinical practice and administration of nursing ser- Performance criteria for leadership and APNs
vices. Specific behaviors were defined for each com- reflect behaviors directed at creating and maintain-
petency, with the level of performance expectation ing an environment where creativity, diversity, con-
increasing with the nursing role. Table 1 contains ex- tinuous learning, and the teaching of others is ex-
amples of performance expectation criteria for levels pected and valued. Criteria at all levels speak both
I through VI of the registered nurse positions within to personal performance behaviors and to actions
the hospital. The first 3 of these pertain to staff nurse that respond to, and support, other individuals and
positions, while levels IV (nurse leader), V (nurse the goals of the institution as a whole. This clear
manager), and VI (senior nurse manager) pertain to connection between what the organization says and

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Table 1. Comparison of Sample Performance Expectation Behaviors Based on Professional Practice Model Dimensions∗
lwwj035-08

Nursing Continuous Learning/


Level Expert Practice Customer Service Professional Role Work Group Relationships Evidence-based Practice

Level I Recognizes obvious changes in Assesses cultural and spiritual Demonstrates responsibility for Maintains positive relationships Seeks out resources to support
(staff patient status and seeks issues that may affect process learning to improve self and with all members of the decision making and action.
nurse) appropriate resources to of care and care delivery performance, including healthcare team. Assists with the collection of
address concerns outcome. progress toward achievement Communicates effectively data to support unit
Identifies potential patient/ Implements age-specific basic of annual goals. through written, verbal, and performance improvement
family needs and incorporates nursing interventions to Adopts changes in hospital nonverbal interaction with activities.
January 27, 2005

them into plan of care address the patient/family policy, procedures, and healthcare members, patients,
needs for, and response to, equipment use and families
procedures, therapies, and

JONA • Vol. 35, No. 2 • February 2005


medications
21:54

Level II Demonstrates knowledge of Implements age-specific nursing Takes advantage of additional Acknowledges successful actions Coordinates, collects, and
(staff medications, including interventions to address the learning opportunities that of others and is positive, interprets physiologic,
nurse) interactions, effectiveness, patient/family needs for, and support evidence-based optimistic, and enthusiastic psychosocial, and
and adverse reactions response to, procedures, decision making. about peers and hospital. developmental data.
Evaluates patient/family therapies, and medications. Works with unit leadership to Actively participates in group Evaluates evidence from the
response to procedures, Provides the best possible identify and address practice activities (eg, unit-based literature and best practice
therapies, and medications, service for both internal and problems teams, community organi- standards for use in
and identifies concerns/issues external customers zations, professional developing a plan of care
organizations, performance
improvement)
Level III Recognizes subtle changes in Coordinates modifications of Assists leadership in Initiates and maintains Shares data-based and best
(staff patient status and responds plan of care based on patient implementing changes mechanisms for strengthening practice information with
nurse) effectively need and response. identified through communication at unit and peers and unit leadership.
Identifies complex patient Differentiates unique or performance improvement service level. Facilitates or participates in
problems and develops a plan complex age-specific learning activities and evidence-based Uses conflict management as an research and evidence-based
of care on the basis of existing needs of patient and family reports. opportunity to continuously learning activities
standards and long-term goals Serves as a role model whose improve staff relationships/
beliefs, attitudes, and actions unit operations
support unit leadership and
goals
Level IV Provides direct patient care Serves as a role model through Assists nurse manager in Collaborates with leadership Identifies potential areas for
(nurse using the nursing process and interactions that demonstrate implementing changes across units or services to investigation or search for
leader) incorporating evidence-based kindness, courtesy, and identified through optimize patient outcomes. evidence.
approaches to assessment, respect for diverse viewpoints performance improvement Assumes a leadership role in Serves in a unit leadership role
planning, intervention, and and cultures. activities and evidence-based collaborative practice, by overseeing or coordinating
evaluation Provides specific, helpful reports. performance improvement, or a performance improvement
Coordinates a multidisciplinary recommendations for Appropriately and effectively other interdisciplinary teams activity
approach to care improved performance and delegates unit or service
assists staff with achieving responsibilities to unit or
targeted behaviors service personnel and
monitors their accomplishment

(continued)

91
92
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Table 1. Comparison of Sample Performance Expectation Behaviors Based on Professional Practice Model Dimensions∗ (Continued)
Nursing Continuous Learning/
Level Expert Practice Customer Service Professional Role Work Group Relationships Evidence-based Practice

Level V Assists and supports staff in Participates in the development, Seeks additional knowledge and Contributes to the development and Promotes the implementation of
lwwj035-08

(nurse developing and maintaining a implementation, and use of skills to meet the demands of continuous improvement of processes that deliver data
manager) high level of competency. systems to prevent and the role and the organization’s organizational systems that and information to facilitate
Fosters the use of clinical monitor abuse of patients’ expectations for continuous support and reinforce high-quality staff participation in clinical
guidelines and performance rights and incompetent, improvement. care. decision making.
benchmarks that are linked to unethical, or illegal practices Networks with peers in the state Creates a climate where Uses research findings and
positive care delivery outcome by healthcare providers. and region to share ideas and communication is regular, relevant theory to improve
Assists and supports staff in conduct mutual problem effective, and appreciative of care delivery processes,
developing and maintaining solving diverse opinions structures, and achievement
competency in the planning of care delivery outcomes
January 27, 2005

and change process


Level V Care delivery processes are Contributes to the successful Evaluates personal performance Fosters interdisciplinary planning Promotes the development of
(advanced evidence-based and reflective of education and professional on the basis of professional and collaboration that focuses on policies, procedures, and
practice best-practice standards. development of students, practice standards, relevant the individuals and populations guidelines that are based on
21:54

nurse) Diagnoses are made using staff, and colleagues. statutes, and regulations and served. research findings and
advanced synthesis of Provides consultation services organizational criteria. Collaborates with others to assure institutional measurement of
information obtained during that are evidence-based and Shares knowledge and skills the seamless delivery of care quality outcomes.
interview, physical examina- consistent with the customer’s with others and acts as a Disseminates research findings
tion, or diagnostic testing and needs and expectations positive role model and and practice innovations
procedures mentor through presentations,
publications, and guest
lectures
Level VI Provides leadership in the use of Collaborates with others to Shares knowledge and skills Facilitates interdisciplinary Utilizes data generated from
(nurse procedures and policies to identify strategies that with others and acts as a collaboration in data analysis and outcome research and process
manager) guide practice and the address customer concerns positive role model and decision-making processes. improvement activities to
achievement of outcomes. and to implement proposed mentor across units and Participates in the design and develop innovative changes in
Reviews and evaluates plans for changes into practice. programs. development of multidisciplinary patient care delivery and
the appropriate use of staff at Monitors and evaluates Promotes personal and peer processes to establish and management of services.
all levels of practice and in assessment processes that are involvement in local, maintain standards consistent Fosters the identification of
accordance with the state’s sensitive to the unique and regional, and national nursing with expectations for high-quality areas suitable for research or
nurse practice act and diverse needs of individuals initiatives care publication
professional standards of and target populations
practice
Level VI Identifies and documents expected Analyzes organizational systems Facilitates the development of Contributes to the resolution of Analyzes complex issues within
(advanced care delivery outcomes that for barriers to access and needs-based educational ethical problems and dilemmas of practice and develops
practice reflect consideration of risks, quality care and works with programs for APNs, nursing individuals or systems. potential resolutions.
nurse) benefits, costs, and research others to improve services. staff, and others. Facilitates interdisciplinary Utilizes data generated from
evidence. Serves as a consultant to Assists others with the conduct collaboration in data analysis and outcome research and process
Facilitates the integration of individuals and groups within of projects or presentations. decision-making processes. improvement activities to
unified assessment processes the professional and lay Seeks out potential funding Participates in the design and develop innovative changes in
developed in collaboration with communities and to other sources to support the development of multidisciplinary patient care delivery and
other healthcare disciplines and local, regional, and national investigation of clinical issues processes to establish and management of services
in consideration of individual organizations or development of programs maintain standards consistent
patient or group needs with expectations for high-quality
care

JONA • Vol. 35, No. 2 • February 2005



Copyright 2003, Strong Memorial Hospital. Used with permission.
Aspen Pub./JONA lwwj035-08 January 27, 2005 21:54

how its employees are evaluated assures that the ac- and performance expectations highlights the ways
tual environment is reflective of the espoused one. in which an organization’s foundational documents
are used to drive and reward performance. These
documents communicate information about the in-
Summary
stitution’s beliefs and expectations and assure that
One hospital’s efforts to link organizational vision, the distinct and important attributes of the organi-
mission, and values to a nursing practice model zation are represented in everyday action.

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