GUIDELINES FOR ADVERTISING PROJECT (VIVA)

1) STUDENTS ARE REQUIRED TO MAKE A POWERPOINT PRESENTATION OF 4 SLIDES

YOU SHOULD TALK ON

VERY BRIEF AND CREATIVE EXPRESSIVE AND INNOVATIOVE INTRODUCTION TO
WHAT PROMOTION AND ADVERTISING MEAN , ----
YOU WILL start to TALK ABOUT THIS WHILE PLAYING THE POWERPOINT ( not to be
mentioned in the slide)
SLIDE 1_ YOUR CHOSEN PRODUCT MENTION THE PRODUCT NAME & PASTE ITS
PICTURE on a separate new page PRODUCT ---(COPY & PASTE THE SLIDE FROM THE
MAIN PROJECT 3)
_SLIDE 2_ _ INSERT AN ADVT—FROM INTERNET (TV OR ‘E’ ADVT.LESS THAN 60 SECS )
YOU WILL EXPLAIN IN A WELL PRACTICED WAY WHICH APPEAL IT IS BRINGING
OUT, AND HOW , AND TO WHICH TARGET CONSUMERS DOES IT ADDRESS ITSELF.
SLIDE 3 BEST 4 best MEDIA and appeal SUITED FOR MY PRODUCT ---(COPY & PASTE
THE SLIDE FROM THE MAIN PROJECT 3)
YOU SHOULD TALK ON -------
1. REASONS WHY THE MEDIA ARE SUITABLE
 With reference to NEED FOR DEMONSTRATION(TV)
 AESTHETIC PRESENTATION IF THAT SUITS THE PRODUCT (MAGAZINE TV)
 IF LOT OF INFORMATION HAS TO BE GIVEN (NEWSPAPER)
2. THE TARGET CONSUMERS
SLIDE 4_ 1 GRAPH _ representing “DIFFERENT APPEALS BROUGHT OUT BY DIFFERENT
MEDIA, FOR THE CHOSEN PRODUCT ---(COPY & PASTE THE SLIDE FROM THE MAIN
PROJECT 3)
.LASTLY --YOU ARE TO MAKE A BROCHEUR/PAMPHLET/FLYER/POSTER/
MAGAZINE/RADIO/ NEWSPAPAPER/VIDEO/INTERNET WEBSITE ADVT (
ADVERTISEMENTS CAN BE CREATED AND DISPLAYED ON YOUR TABLETS )